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- Google trumps Microsoft IE7 in search war?
- Among the many Google claims to fame is that it has chosen to "ignore conventional wisdom in designing its business."Subsequently, rather than "If you can't beat them, join them," Google takes to the notion, "If you can't beat them, hijack them!"Case in point: Microsoft Internet Explorer 7, "Optimized for Google."Did...
- Tags: Search Advertising, Search, Microsoft, Google Software Applications, Google, AdWords, AdSense, Advertising
- Blog posts 2007-05-20
- Google (Off) Base: Google Analytics Webmaster Guidelines
- Google Analytics: Should Google be minding YOUR Web business? I underscored last week upon Googles release of Google Analytics V2 amidst much hype and hoopla.Google has long laid down the Google SERP ranking law in its Webmaster Quality Guidelines, saying it aims to wipe out "deceptive or manipulative behavior."A core...
- Tags: Advertising, Google, Google Software Applications, Metrics, Search Advertising
- Blog posts 2007-05-14
- Google Office user problems? Boost to AdWords business
- Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...
- Tags: Google Software Applications, Advertising, Search Advertising, Search, Google Apps, Google Ads, AdWords
- Blog posts 2007-04-25
- Rise of the Google Brand
- Whats in a name?A rose by any other name may smell just as sweet, but a Google service is not as Googley without the famous "Google" to identify it!So believes Google in renaming "Froogle" to Google Product Search.Froogle: Smart shopping through Google.Goolge Product Search: Search for stuff to buy.Nevertheless, Google...
- Tags: Search Advertising, Google Checkout, Google, Google Software Applications, Advertising
- Blog posts 2007-04-19
- Google's $19 billion 'scary' mobile advertising problem
- Nineteen billion dollars worth of global mobile marketing and advertising is to be had by 2011 ABI Research and, in good Googley form, CEO Eric Schmidt is gunning for the lions share. And, despite Google’s inability to show any successful diversification offline, many are gunning for Google in the...
- Tags: Television, ROI, Business Models, Advertising, Wireless, TV, Search Advertising, Search, Radio, Print, Marketing, Google Software Applications, Google, Cell Phones
- Blog posts 2007-04-12
- Google personal Maps get homepage real estate
- Maybe Google really DOES want to "screw" its "users" with Google Maps MyMaps, as the blogosphere was quick to conclude upon its launch last week!(see Google: Is the Web 2.0 honeymoon over?)After all, Google.com homepage honors are hard to come by.Google has wasted no time in greenlighting a MyMaps promo...
- Tags: Search, Google Software Applications, Search Advertising, Google Ads, Google
- Blog posts 2007-04-11
- Google's big, bad risk
- The real story in Yahoo’s feather in the cap multi-year exclusive sponsored search and contextual ads agreement with Viacom Web properties announced today? No, it is not that it is a $1 billion YouTube lawsuit slap in the face to Google, it is that it puts Google’s entire raison...
- Tags: YouTube, Self-Promotion, Search Advertising, Search, Internet Data, Google Software Applications, Google Ads, Google, Culture, Copyright, Content, Business Models, Advertising
- Blog posts 2007-04-10
- Google aims to usurp campus email systems
- What is missing from college campuses today? Google Apps Education Edition, of course! Not for long though, if the latest Google ambitions are fully realized.Google is promoting Google Apps on campus directly to students themselves, not university administrators or IT managers, with the goal of building student demand for Google...
- Tags: Google Ads, Advertising, Search Advertising, Search, Google Software Applications, Google Apps, Google, Gmail
- Blog posts 2007-04-10
- How Google's new ecommerce engine can mislead consumers
- Google is “excited” about its new Pay Per Action Advertising PPA “pricing model.”How excited will consumers be, however, if they are unwittingly mislead by the inherent ambiguities of the new Google advertising and ecommerce engine, to be distributed via the ubiquitous Google AdSense network.Google touts the new formula to AdWords...
- Tags: Advertising, Search Advertising, Legal, Google Software Applications, Google Ads, Google, ecommerce, AdWords
- Blog posts 2007-04-09
- Why Google IS afraid of Microsoft, big time
- Is Google celebrating the "death" of Microsoft?Paul Graham believes so, proclaiming Microsoft to be rich but dead.But are Eric Schmidt and company really “not afraid of Microsoft anymore”? Hardly. Google does indeed fear Microsoft, big time, and rightly so.Below are just a few billion dollar reasons why, in rebuttal to...
- Tags: Web 2.0, Venture Capital, VC, Search Advertising, Search, ROI, Mobile, Microsoft, Metrics, Local, Google Software Applications, Google, Advertising
- Blog posts 2007-04-07
- Google and Web 2.0: Alive and kicking!
- Is Web 2.0 over? I asked last April Fool’s weekend.Today, Om Malik declares the end of Web 2.0 innocence, underscoring Google’s MyMaps launch as a tipping point.Malik: "The Web 2.0 story so far has been about taking APIs, mashups, low cost infrastructure and building applications that are then offered to...
- Tags: Metrics, Google, Web 2.0, Search Advertising, Profits, Internet Data, Google Software Applications, Google Ads, Advertising
- Blog posts 2007-04-06
- Google: Any rain on My Maps parade?
- Is the latest incarnation of Google Maps the closest thing to heaven on earth, literally?Perusing Techmeme would suggest so, starting with the Official Google Blog declaration that a new My Maps feature is “Map-making: So easy a caveman could do it.” Google’s message is on Googley target and typically widely...
- Tags: YouTube, Web 2.0, Video, Venture Capital, VC, User-Generated Content, Social Web, Social Software, Social Networking, Social Media, Self-Promotion, Search Advertising, Search, Google Software Applications, Google, Culture, Amateur Content, Advertising
- Blog posts 2007-04-05
- Why Google Television will NOT make money
- Another day, another Google promised targeted, measurable advertising revolution: Google TV!Google CEO Eric Schmidt has long been seeking to realize his “fantasy” of controlling the media budgets of all advertisers, across all media. Unfortunately for Google’s advertising diversification dreams, however, the targeted fantasy remains off-target.Google has a fine track record...
- Tags: TV, Television, Search Advertising, Google Software Applications, Google, Advertising
- Blog posts 2007-04-03
- Google (will be) a monopoly
- Is Google ‘The Internet’?: The ramifications of Google’s 50%+ search market share permeate the Web’s entire ecosystem, I underscored to mark the Google New Year.Google’s permeation may become even denser, if its rumored acquisition of banner ad serving firm DoubleClick comes to pass.Not only do the overwhelming majority of Websites...
- Tags: Uncategorized, Search Advertising, Search, ROI, Marketing, Google Software Applications, Google, Advertising
- Blog posts 2007-04-02
- Welcome Google to your Digital Home!
- Google wants you in its Cloud today. Tomorrow, make way for Google in your Digital Home!LG, “Life’s Good,” so touts LG Electronics, and it will undoubtedly be even better when things get Googley, in the LG + G for Google home of the future!Think “Ten Commandments” Google is satisfied with...
- Tags: Web 2.0, TV, Search Advertising, Search, Google Software Applications, Google, Culture
- Blog posts 2007-03-31
- Why Google CEO wants $74 billion television advertising business
- Google CEO Eric Schmidt reaffirmed Tuesday that the number one search engine really does plan on “organizing the world’s information.”I heard Schmidt assert to Bear Stearns in Palm Beach that the mission of Google is to deliver:All the world’s information to each and every person on every device in every...
- Tags: TVs, TV & Home Theater, advertisement, Google Inc., TV, Eric Schmidt
- Blog posts 2007-03-10
- Google arrogant? Google CEO Eric Schmidt responds
- Google CEO Eric Schmidt has been making the rounds this week, the Wall Street rounds: Morgan Stanley Technology Conference in San Francisco on Monday and Bear Stearns Media Conference in Palm Beach yesterday.I listened attentively to his every keynote words (read my first-hand report in “Google CEO extols $800 billion...
- Tags: Profits, Google Apps, Search Advertising, ROI, Content, Copyright, Google Software Applications, Google, Culture, Search, Business Models
- Blog posts 2007-03-07
- Why Google will never pay for content
- I hold an MBA from New York University Stern School of Business. No MBA necessary, however, to grasp the American way, the American capitalist way that is: You get what you pay for! Why then does Wall Street darling, $140 billion market cap, 29% profit margin Google wantonly “make...
- Tags: Advertising, Brands, Business Models, Click Fraud, Content, Copyright, Google, Google Software Applications, Marketing, Profits, ROI, Search, Search Advertising, Video, Wall Street, Web 2.0, YouTube
- Blog posts 2007-03-06
- YouTube: What Google CEO Eric Schmidt really thinks
- I feel as if I have been traversing the country with Google CEO Eric Schmidt this week! Yesterday I enjoyed lunch with him during his address to the Morgan Stanley Technology Conference in San Francisco (read my first-hand report in “Google CEO extols $800 billion advertising opportunity”). I spent...
- Tags: Wall Street, Search Advertising, Metrics, Content, Copyright, Google Software Applications, Television, TV, Brands, YouTube, Video, User-Generated Content, Google, Culture, Search, Advertising, Media, Web 2.0, Business Models
- Blog posts 2007-03-06
- Google Search: Is PageRank reliable?
- How reliable is Googles beloved PageRank based search algorithm formula?Google blogger Matt Cutts points to a fellow Googler blog post, that of Peter Norvig, Director of Research at Google. Cutts’ Google shout out warns of self-selection bias in toolbar driven metrics.One of the first commenters at Cutts’ blog, Michael...
- Tags: Search Advertising, Metrics, Google, Google Software Applications, Search
- Blog posts 2007-03-05
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