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ZDNet Resources
- Why Click Fraud is NOT case closed!
- In the world of click fraud, what a difference eight months and a cross-country trip makes! The SES New York City “Auditing Paid Listings & Click Fraud” panel yesterday was a collegial, mutually beneficial industry reaffirmation of how far EVERYONE has come in battling the scourge of click fraud...
- Tags: Google, Click Fraud, Advertising, Yahoo, Search Advertising, Search, Legal, Business Models
- Blog posts 2007-04-13
- Google to host Click Fraud day for advertisers
- Where does click fraud come from? How does Google protect against it? No one knows better than Shuman Ghosemajumder, Business Product Manager Trust & Safety. What are the latest Google initiatives on the click fraud front? I met with Ghosemajumder yesterday in New York City to find out....
- Tags: Uncategorized, Search Advertising, Search, ROI, Google Ads, Google, Click Fraud, AdWords, Advertising
- Blog posts 2007-04-13
- Google's NOT SO virtuous circle
- Eric Goldman “snarkily” declares “pro se lawyers arent bringing honor to themselves or our profession,” pro se lawyers who are also AdWords buyers AND SUING GOOGLE over click fraud that is!BUT, what about esquire Goldman? Goldman may or may not be a purchaser of Google AdWords, but he most definitely...
- Tags: Legal, Click Fraud, Search Advertising, Search, Government, Google, Copyright, Advertising
- Blog posts 2007-04-06
- Why Google will never pay for content
- I hold an MBA from New York University Stern School of Business. No MBA necessary, however, to grasp the American way, the American capitalist way that is: You get what you pay for! Why then does Wall Street darling, $140 billion market cap, 29% profit margin Google wantonly “make...
- Tags: Advertising, Brands, Business Models, Click Fraud, Content, Copyright, Google, Google Software Applications, Marketing, Profits, ROI, Search, Search Advertising, Video, Wall Street, Web 2.0, YouTube
- Blog posts 2007-03-06
- Should Google be trusted?
- When Google speaks the world listens, and believes, the media in particular.Is that a good thing? Generally not, especially when billions of dollars of others’ property is at stake.In the past two days alone, Google speak has succeeded in much more than dampening media criticism. It’s deft media handling has...
- Tags: Click Fraud, Google, Google Apps, Google Software Applications, Internet Data, Legal, Media, ROI, Search, Search Advertising, Self-Promotion
- Blog posts 2007-03-03
- Why Google click fraud is NOT 0.02%
- It is no wonder Shuman Ghosemajumder, Google Business Product Manager for Trust & Safety, invests in lengthy and frequent public missives on how Google “protects you against click fraud,” his almost every Google backed word tends to be cited and reinforced in the media as irrefutable truth!Perhaps the most misinterpreted...
- Tags: Search Advertising, Metrics, Google Software Applications, ROI, Marketing, Blogs, Click Fraud, Google, Legal, Search, Media, Web 2.0, Usability, Business Models
- Blog posts 2007-03-01
- Beware Google $1 billion click fraud PR campaign
- Google is once again on the click fraud defensive, big time. Earlier this morning I cut through Google blog hype to underscore: “Google: Stingy with click fraud refunds?” Google love is a powerful force, nevertheless, even when billions of dollars worth of potentially improperly invoiced Google advertiser charges...
- Tags: Advertising, Search, Legal, Government, Click Fraud, Google Software Applications, ROI, Metrics, Search Advertising
- Blog posts 2007-03-01
- Click Fraud: Is Google fighting the wrong battle?
- In “Google and click fraud: As wholesome as milk?” I question Shuman Ghosemajumder’s Power Point slide “proof” purporting to demonstrate how click fraud through Google can not be more than a “fraction of one percent” of activity. Ghosemajumder is Google’s point man on click fraud. Matt Cutts is Google’s...
- Tags: Advertising, Click Fraud, Google, Google Software Applications, Legal, ROI, Search, Search Advertising
- Blog posts 2007-02-01
Additional Resources
- Measuring the acceleration of the universe
- According to Theodor Hänsch, director at the Max Planck Institute for Quantum Optics MPQ in Germany and one of the winners of the 2005 Nobel Prize in Physics, a 'laser frequency comb' can now be used as a basis for new astronomical instruments. Telescopes using this method, which could 'answer...
- Tags: Laser, Roland Piquepaille
- Blog posts 2008-09-06
- DDoS + Web2.0 == Buckets o' Traffic
- Denial of Service attacks are based upon a simple idea: generate the maximum amount of traffic using the minimum amount of work. At one time this was as simple as sending a spoofed ICMP echo packet to a broadcast address or similar shenanigans. Modern DDoS attacks rely upon...
- Tags: Network, Distributed Denial Of Service, Social Networking, Security, Online Communications, Marketing, Advertising & Promotion, Adam O\'Donnell
- Blog posts 2008-09-05
- From meme to paperback: Barack Obama is your new bicycle
- Besides Chuck Norris, and the Rickroll, Internet memes rarely go mainstream. But San Francisco native Matthew Honan managed to accomplish that feat — he built a simple website that randomly display acts of kindness from presidential candidate Barack Obama. Honan...
- Tags: Bicycle, Web Site, Web Site Development, Internet, Web Technology, Andrew Mager
- Blog posts 2008-09-05
- 2011, A News Odyssey: Digg-ing Meets Up With Digging
- The crossover is close. The Internet is poised to overtake the newspaper industry in total size as an advertising medium. And the question is whether it can also overtake it as a news medium. Says here, the year will be 2011. That is likely to be when...
- Tags: Revenue, Advertisement, Internet Advertising, News, Governor, Internet, Operational Accounting, Finance, Tom Steinert-Threlkeld
- Blog posts 2008-09-05
- The Office (2.0): No paper? No problem.
- I think I may have been the only person at this week's Office 2.0 conference using - gasp! - a pen and paper. There was no program "book" when I registered - the agenda was online only. And none of the exhibitors handed out press releases on paper - though...
- Tags: Document, Microsoft PowerPoint, Appirio, SlideRocket, Digital Signatures, Collaboration, Productivity, Groupware, Fax, Microsoft Office, Security, Enterprise Software, Software, Office Suites, Sam Diaz
- Blog posts 2008-09-05
- Enterprise password management really isn't a good idea
- Being at a university and working for a government department allows me to understand this concept well. There are shared resources here, there and everywhere, provided by different people and providers, all open to a "certain type" of person - employees or students. By having a single sign-on SSO point...
- Tags: Software, Password Management, Mozilla Firefox, Password, Single Sign-on, RoboForm Enterprise, Zack Whittaker
- Blog posts 2008-09-05
- Weekend Gadget Guidance: Find cheap printer ink, toner refills
- Ever been to Amazon.com? Sure, everyone has. But how about lately? If you're in the market for a printer, the site's new Ink & Toner Finder makes it easy to save money on ink without investing the time in manually refilling your cartridge. ...
- Tags: Printers, Hardware, Peripherals, Andrew Nusca
- Blog posts 2008-09-05
- Vista Audio Changer (zip)
- A system tray application which allows the user to switch their Default Audio Output Device at the click of a mouse - extremely useful for users with multiple sound cards, or multiple outputs on a single sound card. Version 1.01b has added Hotkey support and Device Ordering for computers which...
- Tags: Microsoft Windows Vista, Audio Card, System Tray, RSoft
- Software downloads 2008-09-05
- V2-Folder-Security (msi)
- Windows XP free trial folder lock-unlock software can easily secure your files, folders, and documents from others. You can apply password on folder to protect data while locking. PC security program hide for search and encrypt folders files. Simply right click on the folder to lock it. Download computer data...
- Tags: Folder, Folder Lock Software, PC Security Tool, Disaster Recovery, Productivity, Backups, Microsoft Windows XP, Tools & Techniques, Desktops, Security, Data Management, Operating Systems, Microsoft Windows, Software, Management, Hardware
- Software downloads 2008-09-05
- Seinfeld
- SeinfeldHow did this make it past focus groups?My theory is that they told the focus group subjects it was for a different company, and the subjects responded favorably. Therefore, we're all wrong and Microsoft is right.Wow, that's just brilliant!Windows' image is no longer tarnished. They are now being associated with...
- Tags: Marketing research, Microsoft Corp., Seinfeld, Microsoft Windows, Apple Inc.
- Discussion threads 2008-09-04
- Google Chrome already beating Opera
- Google Chrome already beating OperaWaiting for Windows Mobile 6 version... if they can create a version for Windows Mobile to rival safari on iPhone, they'll have me seriously thinking about it.Otherwise, it's just another browser for the desktop by another large conglomerate.Full screen problemI have my task bar on the...
- Tags: Web browsers, Operating systems, work-around, Google Inc., Chrome, Google Chrome, Opera Software
- Discussion threads 2008-09-04
- Google Chrome already beating Opera
- Maybe Google really does have something here -- in just two days, they have leapfrogged Opera in market share, and have their eyes set on bigger fish. I would have thought that Google's foray into the browser market would have taken a bit more time to develop, but it...
- Tags: Google Inc., Opera Software, Web Browsers, Internet, Garett Rogers
- Blog posts 2008-09-04
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