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Time to Put A Stake in The Ground on Social CRM

The debate and discussion about what defines Social CRM a.k.a. CRM 2.0 vs. its traditional parent has been going on for about 2 years pretty regularly and started, according to thought leader Graham Hill almost a decade before that. Personally, I'm done defining it and am moving...

Tags: Customer, Business, Tool, CRM, Social CRM, SCRM Business Strategy, Co-creation, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-07-06

Additional Resources

CRM Association-Netherlands Rocks Het Huis!

I'm in love with Amsterdam....no wait, I love it but I'm not in love....no, hold on, I like it a lot, but I'm not in love, nor do I love it. The Theory.... Interestingly enough (to me at least and who else am I really writing this for...

Tags: Car, Amsterdam, Conference, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-11-16

A List: CRM(ish) Reading Worth it.

Thank youPaul, I just wanted to say thank you. Coming from you, I feel privileged. :)Back atchaIts a privilege just to know you, my friend. RE: A List: CRMish Reading Worth it.I just finished Groundswell and I completely agree! I have spent a year trying to get our company out...

Tags: Reading Worth it, Social CRM, Reading, Paul, CRM

Discussion threads 2009-09-28

Is Twitter Social CRM? Nope.

Is Twitter Social CRM? Nope.Twitter can analyze - and engagePaul -- I think your right to point out that there are many competitors to Twitter who monitor and analyze a much broader slice of social media.But Twitter has the advantage of potentially monitoring and engaging people who are busy chattering...

Tags: Customer relationship management (CRM), Advertising & Promotion, CRM, Twitter, simple idea

Discussion threads 2009-03-23