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SAP's TV budget: more waste

SAP's TV budget: more wasteBut it's fun to see Robert in a suit:-) eom..GJ essentially advertising for WFTVNo such thing as bad publicity, eh?RE: SAP's TV budget: more wasteI'd argue that there may be a mismatch, but I don't think we're talking GoDaddy super bowl ads here either....

Tags: TVs, TV & Home Theater, SAP TV budget, SAP TV, SAP AG, TV

Discussion threads 2008-07-08

Additional Resources

Photos: Top 10 reviews of the week

Here are CNET Reviews' 10 favorite items from the past week, including the TiVo HD XL, Sony Cyber-shot DSC-H50, and the Dish Network's newest digital TV converter box. by CNET News.com

Tags: Photograph, Tv & Home Theater, TVs, Personal Technology, Home Entertainment, CNET News.com

Image galleries 2008-09-06

Judge finds Oracle's Ellison withheld evidence

According to Bloomberg, in a ruling that has important implications for Larry Ellison, Oracle's CEO and the company itself, district judge Susan Illston found that Ellison: ...deliberately destroyed or withheld e-mails and failed to preserve tape recordings that should have been turned over to lawyers for shareholders suing him......

Tags: Oracle Corp., Susan Illston, Larry Ellison, Dennis Howlett

Blog posts 2008-09-05

Cool Tools - Overlay.TV can reduce training, video production costs

Overlay.TV is much better tool for training than static old WebEx. by Jennifer Leggio

Tags: Team, Video, Training, Tool, Overlay.TV, Corporate Communications, Marketing, Jennifer Leggio

Blog posts 2008-09-05

2011, A News Odyssey: Digg-ing Meets Up With Digging

The crossover is close. The Internet is poised to overtake the newspaper industry in total size as an advertising medium. And the question is whether it can also overtake it as a news medium. Says here, the year will be 2011. That is likely to be when...

Tags: Revenue, Advertisement, Internet Advertising, News, Governor, Internet, Operational Accounting, Finance, Tom Steinert-Threlkeld

Blog posts 2008-09-05

Seinfeld-Gates TV commercial ... vague, baffling and unfunny, but highly riffable!

Seinfeld-Gates TV commercial ... vague, baffling and unfunny, but highly riffable!It was OKThe ID made me laugh. Not being a Seinfeld fan, I'll assume there were other jokes that I just didn't get.The Apple ads tell you as much about OSX as this did about Windows, but this ad...

Tags: Microsoft Windows, Seinfeld-Gates TV commercial, Microsoft Corp.

Discussion threads 2008-09-05

Seinfeld-Gates TV commercial ... vague, baffling and unfunny, but highly riffable!

What can I say about Microsoft's new Seinfeld-Gates TV commercial that hasn't already been said. Well, the ad does have one thing going for it ... it's highly riffable! by Adrian Kingsley-Hughes

Tags: Advertisement, Bill Gates, Adrian Kingsley-Hughes

Blog posts 2008-09-05

Forget Seinfeld. Can Windows gurus help the Windows brand?

Forget Seinfeld. Can Windows gurus help the Windows brand?Microsoft is also airing the Mojave experiment ads. nt.RE: Forget Seinfeld. Can Windows gurus help the Windows brand?That add is really stupid . . . but, if you're totally incapable of building a quality operating system, why not try comedy?Best marketing for...

Tags: Operating systems, Branding, Microsoft Windows, advertisement, Windows Gurus, Windows brand, Microsoft Corp., brand, Seinfeld

Discussion threads 2008-09-05

Handicapping the Fall Enterprise Software Race: SAP vs. Oracle vs. Microsoft

Handicapping the Fall Enterprise Software Race: SAP vs. Oracle vs. MicrosoftSAP vs. Budgetyou forgot the biggest comparison for SAP. ;)

Tags: SAP AG, Fall Enterprise Software Race, Oracle Corp., Microsoft Corp.

Discussion threads 2008-09-05

News to know: Windows 7; Patch preview; Office 2.0; Dell

Here are today's notable headlines. You can get News To Know via email alert and RSS daily: Ryan Naraine: Critical WMP, MS Office bugs on Patch Tuesday swat list Dancho Danchev:Malware and spam attacks exploiting Picasa and ImageShack Mary Jo Foley:...

Tags: Google Inc., Dell Computer Corp., Microsoft Windows 7, Comcast Corp., Microsoft Corp., Office 2.0, Microsoft Windows, Linux, Operating Systems, Software, Larry Dignan

Blog posts 2008-09-05

Seinfeld

SeinfeldHow did this make it past focus groups?My theory is that they told the focus group subjects it was for a different company, and the subjects responded favorably. Therefore, we're all wrong and Microsoft is right.Wow, that's just brilliant!Windows' image is no longer tarnished. They are now being associated with...

Tags: Marketing research, Microsoft Corp., Seinfeld, Microsoft Windows, Apple Inc.

Discussion threads 2008-09-04

Seinfeld & Gates: Was this ad supposed to be funny?

The long-awaited $300 million ad campaign that Microsoft launched to counter Apple's successful "I'm a Mac, I'm a PC" campaign aired during the Thursday night kickoff to the NFL season. Did you see it? I missed it on TV but caught it on YouTube. I don't get...

Tags: Advertisement, Mall, Apple Inc., Microsoft Corp., Jerry Seinfeld, Apple Mac OS X, Productivity, Desktops, Operating Systems, Software, Apple Mac OS, Hardware, Sam Diaz

Blog posts 2008-09-04

First Microsoft make-over ad airs: $300 million well spent?

First Microsoft make-over ad airs: $300 million well spent?Hmmm ....Could be worse ....Homer: [narrating a TV commercial] Are you tired of having your hands cut off by snowblowers? And the inevitable heart attacks that come with shoveling snow?Maybe......they should hire the company that does the Mac commercials....

Tags: humour, advertisement, Seinfeld, Microsoft Corp., ad air

Discussion threads 2008-09-04

Silicon Valley's gender gap

I recently spoke with Judy Estrin, one of Silicon Valley's top entrepreneurs, about her new book "Closing the Innovation Gap." But what about closing the gender gap? I asked her why there are so few, and now fewer--with Diane Greene out as CEO of VMware--women in senior...

Tags: Silicon Valley, Gender And Diversity, Entrepreneurship, Human Resources, Management, Tom Foremski

Blog posts 2008-09-04

Should political postings stay or go? A survey.

I've been blogging for ZD Net for several years, writing for ZD publications for almost 20 years. I've always found readers to be intelligent and thoughtful, which is why I continue to do this while doing other things as "work." My posting, A virus in your genes, think about that,...

Tags: U.S., R&D, Discovery, Blog, Politics, Survey, Creationism, Rational Rants, Research & Development, Blogging, Business Operations, Internet, Mitch Ratcliffe

Blog posts 2008-09-04

Handicapping the Fall Enterprise Software Race: SAP vs. Oracle vs. Microsoft

It's leapfrog time in enterprise software land, and the next frog to jump will be Oracle, which is hosting industry analysts next week in Redwood Shores and then hosting the entire world at its much-too-massive Open World Conference in San Francisco the following week. Oracle is...

Tags: Strategy, Small And Medium Enterprise, Oracle Corp., SAP AG, Microsoft Corp., Smb/Sme, Enterprise Software, Software, Joshua Greenbaum

Blog posts 2008-09-04

20% of US households watch online TV

Online TV viewing has been gaining in popularity. 20% of American households who use the internet watch television broadcasts online, double the viewership from 2006, The Conference Board reports. The top two destinations for online broadcasts are the official TV channel homepage and YouTube.com. Being able to watch broadcasts on...

Tags: Broadcast, Entertainment, TVs, Tv & Home Theater, Advertising & Promotion, Internet, Personal Technology, Home Entertainment, Marketing, AM

Blog posts 2008-09-04

Comcast sues FCC over net neutrality ruling

Comcast sues FCC over net neutrality rulingIs this Government megalomania?Or is Comcast grasping at straws in a sinking ship on a road to no return!The cable companies poor planningshouldn't hurt the users. There have been many suggestions of how they could improve the way their network runs with out...

Tags: Federal government, Cable, TVs, Broadband Internet, TV & Home Theater, Network technology, Comcast Corp., FCC, Net Neutrality, Mbits/S, cable-tv service

Discussion threads 2008-09-04

EIC Podcast: Google Chrome; Apple; Dell and Salesforce.com

On this week's EIC squared podcast Dan and I talk Google's Chrome browser, Apple's iPod event next week and my theory that Dell and Salesforce.com should merge. On Google's Chrome browser we riffed on the importance of the launch, how it's really a battle over cookie files...

Tags: Salesforce.com Inc., Google Inc., Dell Computer Corp., Apple iPod, Apple Inc., Web Browser, Sales Force Management, Web Browsers, Digital Music, Digital Media, Sales, Internet, Personal Technology, Consumer Electronics, Larry Dignan

Blog posts 2008-09-04

Best way to sell drugs is to talk to your doctor

A Harvard study of direct-to-consumer advertising, using French Canadians as a control group, found expensive TV ads foo drugs like Nasonex, Enbrel and Zelnorm had, at best, a transitory impact on sales, which quickly dissipated. by Dana Blankenhorn

Tags: Advertisement, Enbrel, Dana Blankenhorn

Blog posts 2008-09-04