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Click Fraud: Google served with class action complaint claiming 'unfair business practices'
Samuel Lassoff, a Philadelphia-based attorney, told me he filed a class action complaint against Google, Inc., in the United States District Court, Eastern District of Pennsylvania, accusing Google of: "breach of contract, negligence, unjust enrichment and unfair business practices," due to click fraud.The complaint lists the following Parties:Plaintiff Samuel Lassoff...
Tags: Google Inc., advertisement, Samuel Lassoff
Blog posts 2006-08-18

Additional Resources

Google's Achilles' Heel: click fraud + PPC inflation
The Google auction driven Pay Per Click advertising model responsible for the company’s $113 billion market cap is inherently vulnerable due to 1) click fraud and 2) bid price inflation.CLICK FRAUDIn “Click Fraud: What does Google fear?” I discuss Google’s strategic assault against the work of click fraud consultants.posting at...
Tags: Google Inc., click fraud
Blog posts 2006-08-19
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