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	<title><![CDATA[sainsbury Resources | ZDNet]]></title>
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		<title><![CDATA[Sainsbury's: SAS® drives increased profit from direct marketing]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=261624]]></link>
		<description><![CDATA[With 11 million Nectar scheme members, Sainsbury's has transformed itself into a customer-centric retailer, building a new IT infrastructure and using SAS to optimise campaigns, build relationships and grow sales.  ]]></description>
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		<pubDate>Thu, 05 Oct 2006 00:00:00 -0700</pubDate>
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