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ZDNet Dictionary Definition
- ROI
- Return On Investment The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI...
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- Google's $19 billion 'scary' mobile advertising problem
- Nineteen billion dollars worth of global mobile marketing and advertising is to be had by 2011 ABI Research and, in good Googley form, CEO Eric Schmidt is gunning for the lions share. And, despite Google’s inability to show any successful diversification offline, many are gunning for Google in the...
- Blog posts 2007-04-12
- Why Google IS afraid of Microsoft, big time
- Is Google celebrating the "death" of Microsoft?Paul Graham believes so, proclaiming Microsoft to be rich but dead.But are Eric Schmidt and company really “not afraid of Microsoft anymore”? Hardly. Google does indeed fear Microsoft, big time, and rightly so.Below are just a few billion dollar reasons why, in rebuttal to...
- Blog posts 2007-04-07
- Google (will be) a monopoly
- Is Google ‘The Internet’?: The ramifications of Google’s 50%+ search market share permeate the Web’s entire ecosystem, I underscored to mark the Google New Year.Google’s permeation may become even denser, if its rumored acquisition of banner ad serving firm DoubleClick comes to pass.Not only do the overwhelming majority of Websites...
- Blog posts 2007-04-02
- Why Google CEO wants $74 billion television advertising business
- Google CEO Eric Schmidt reaffirmed Tuesday that the number one search engine really does plan on “organizing the world’s information.”I heard Schmidt assert to Bear Stearns in Palm Beach that the mission of Google is to deliver:All the world’s information to each and every person on every device in every...
- Blog posts 2007-03-10
- Google arrogant? Google CEO Eric Schmidt responds
- Google CEO Eric Schmidt has been making the rounds this week, the Wall Street rounds: Morgan Stanley Technology Conference in San Francisco on Monday and Bear Stearns Media Conference in Palm Beach yesterday.I listened attentively to his every keynote words (read my first-hand report in “Google CEO extols $800 billion...
- Blog posts 2007-03-07
- Why Google will never pay for content
- I hold an MBA from New York University Stern School of Business. No MBA necessary, however, to grasp the American way, the American capitalist way that is: You get what you pay for! Why then does Wall Street darling, $140 billion market cap, 29% profit margin Google wantonly “make...
- Blog posts 2007-03-06
- Google warns of Microsoft, Yahoo competition
- Google is warning shareholders of the “formidable competition” it faces from both Microsoft and Yahoo. Google considers Microsoft and Yahoo to be its primary competitors, acknowledging in particular that their Internet portals may have a greater ability to attract and retain users than Google does. On the Microsoft...
- Blog posts 2007-03-04
- Will Google diversification pay off in 2007?
- Google to shareholders: Google Print Ads, Google Audio Ads and Google Checkout have had no material impact on Google revenues in 2006, 2005, 2004... Google must present an accurate assessment of the financial impact of its products and services in SEC mandated reports. Everywhere else, however, Google apparently is...
- Blog posts 2007-03-04
- Should Google be trusted?
- When Google speaks the world listens, and believes, the media in particular.Is that a good thing? Generally not, especially when billions of dollars of others’ property is at stake.In the past two days alone, Google speak has succeeded in much more than dampening media criticism. It’s deft media handling has...
- Blog posts 2007-03-03
- YouTube makes deal with BBC: Who wins?
- The two Internet kings—Google and YouTube—were unusually restrained in announcing “BBC and YouTube partner to bring short-form BBC online content to online audiences.”Mark Thompson, Director-General of the BBC, did offer the typical “ground-breaking partnership” exclamation, however.How ground breaking? Not very from the YouTube side.AUTHORIZED CONTENT ON YOUTUBE: The non-exclusive partnership...
- Blog posts 2007-03-02
- Why Google needs Viacom, big time!
- John Battelle to Big Media on Googles YouTube: “Forget the deal.” Battelle’s latest “old media doesn’t get it” piece is a rambling follow-up to a Mark Cuban verdict that old media hasn’t figured things out, YouTube things that is. Battelle’s confidence in his lack of confidence in mega...
- Blog posts 2007-03-02
- Why Google click fraud is NOT 0.02%
- It is no wonder Shuman Ghosemajumder, Google Business Product Manager for Trust & Safety, invests in lengthy and frequent public missives on how Google “protects you against click fraud,” his almost every Google backed word tends to be cited and reinforced in the media as irrefutable truth!Perhaps the most misinterpreted...
- Blog posts 2007-03-01
- Beware Google $1 billion click fraud PR campaign
- Google is once again on the click fraud defensive, big time. Earlier this morning I cut through Google blog hype to underscore: “Google: Stingy with click fraud refunds?” Google love is a powerful force, nevertheless, even when billions of dollars worth of potentially improperly invoiced Google advertiser charges...
- Blog posts 2007-03-01
- Google: Stingy with click fraud refunds?
- In “Google and click fraud: As wholesome as milk?” in December and “Click Fraud: Is Google fighting the wrong battle?” last month, I dissected and analyzed Shuman Ghosemajumder’s Power Point slide “proof” purporting to demonstrate how click fraud through Google can not be more than a “fraction of one percent”...
- Blog posts 2007-03-01
- Is Gmail your productivity hub?
- In “Google displaces Microsoft, already” last Friday, I put forth the Gmail centric productivity philosophy behind Google Apps Premier edition:Kevin Gough, product manager, Google Enterprise: Really what we did was pick that the email inbox is the hub of a productivity tool and with Google Apps that’s what we’ve focused...
- Blog posts 2007-02-27
- YouTube scores NBA deal
- Do you dream about being the next Michael Jordan? You can have your basketball shot at clip-culture fame courtesy of the NBA and YouTube:“Post Up the NBA” debuts on the new “NBA Channel” on YouTube to “provide fans around the world and the entire YouTube community with the opportunity to...
- Blog posts 2007-02-26
- Google Local Search: $31 billion risky business
- Last month I underscored the local advertising opportunity is currently wide open, putting forth “Google: $31 billion local dilemma”: High-profile, venture capital backed, locally-focused, online start-ups that launched with much fanfare and support are in critical condition—Judy’s Book, Backfence, InsiderPages—, unable to gain sufficient traction within local communities or...
- Blog posts 2007-02-23
- How Google's new business model hurts GOOG
- Before the new year, Fast Company magazine asked for my take on Google’s prospective financial performance in 2007. In “Google due for a fall?” I present my analysis of GOOG 2007:In 2007, GOOG will be negatively impacted by a continued decline in the growth rate of Googles earnings per...
- Blog posts 2007-02-22
- Poor Google?
- Google News is reporting bad news for Google. Today’s Google News headlines on Google: Google closes potentially devastating hole in desktop search Cold to Google, Viacom partners with Joost Google center in Caldwell County not what projected YouTube copyright warnings expected soon Phishing scam...
- Blog posts 2007-02-21
- Microsoft trumps Google, Yahoo? adCenter bets $200 yes!
- Microsoft adCenter “Search Master Steve” bets anyone $200 that he can “give your keywords the audience they deserve.”He bets “up to $200 in free search ad clicks,” that is.Microsoft promos for its adCenter target a two prong retail client strategy:1) adCenter trumps Google and Yahoo: “Reach out to users on...
- Blog posts 2007-02-21
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