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	<title><![CDATA[right media inc. Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/right+media+inc..html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to right media inc.]]></description>
	<s:counts start="0" returned="9" found="9" />
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		<title><![CDATA[Choose the Right Media for Your Message]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=353910]]></link>
		<description><![CDATA[Whether reading a book, a magazine, or a business document, everyone looks at the pictures. So if one is going to grab the reader's attention with pictures, be sure one is making the statement that one want to make. Clip art and other graphics can add a lot to the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
	</item>
	<item>
		<title><![CDATA[Yahoo bolsters ad arsenal with BlueLithium]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=6113]]></link>
		<description><![CDATA[Yahoo picked up BlueLithium, a fast growing behavioral marketing firm, for $300 million and rounded out what it hopes will be a stronger ad arsenal.  In a statement, Yahoo noted that:      The addition of BlueLithium is the logical next step in creating the largest...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 05 Sep 2007 04:24:56 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/bluelithium.html"><![CDATA[BlueLithium]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
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		<title><![CDATA[Right Media Embraces Open-Source Zend Framework so 19,000 Customers Can Trade Digital Media Efficiently]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=906547]]></link>
		<description><![CDATA[Right Media's 19,000 customers needed a convenient and secure application to interact with the exchange to post ads, create inventory, bid and sell via auction, track results, and so forth. At first Right Media provided their customers a Windows-based desktop application to perform these tasks, but that solution turned out...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Wed, 25 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/digital+media.html"><![CDATA[Digital Media]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[Open Source]]></category>
		<category domain="http://updates.zdnet.com/tags/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/desktops.html"><![CDATA[Desktops]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
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	<item>
		<title><![CDATA[Yahoo all in Right Media @ $680 million]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=35412&messageID=652086&start=0]]></link>
		<description><![CDATA[Yahoo all in Right Media @ $680 millionhttp://www.analogstereo.com/chrysler_fifth_avenue_owners_manual.htmhttp://www.analogstereo.com/chrysler_fifth_avenue_owners_manual.htm]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sat, 23 Jun 2007 18:04:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[Yahoo: Right Media, or Social Media Junk CPM story?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1289]]></link>
		<description><![CDATA[What a difference five months and $680 million makes!Yahoo hailed the advantages of its premium display advertising business in its Q3 2006 earnings call by touting it against &ldquo;a whole proliferation of a lot of inventory in sort of the lower end of the non-premium range&rdquo;:A lot of the social...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 13:39:50 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo.html"><![CDATA[Yahoo]]></category>
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		<title><![CDATA[What Yahoo's Right Media purchase is really about]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=4950]]></link>
		<description><![CDATA[      Yahoo acquires Right Media and we hear about the democratization of online advertising, a few thinly-veiled Google barbs and some tough talk from the likes of Yahoo CEO Terry Semel and CFO Susan Decker.    I dont doubt that Right Media is...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 11:08:09 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/general.html"><![CDATA[General]]></category>
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		<title><![CDATA[Yahoo buys rest of Right Media for $680 million]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=33239&messageID=610439&start=0]]></link>
		<description><![CDATA[Yahoo buys rest of Right Media for $680 millionI am not surprisedYahoo needs to keep up with any Google strategic positioning, and Google's recent proposed purchase of DoubleClick is no exception. Since Right Media's technology has been tested in the market, it may turn out that Yahoo's decision is a...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 08:35:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
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		<title><![CDATA[Yahoo buys rest of Right Media for $680 million]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=4945]]></link>
		<description><![CDATA[      Yahoo said Monday it will buy the remainder of Right Media that it doesnt already own. Right Media runs an online advertising exchange and is likely to give Yahoo an exit from working with DoubleClick, which is soon to be GoogleClick.   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 02:24:04 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/general.html"><![CDATA[General]]></category>
	</item>
	<item>
		<title><![CDATA[News to know: Yahoo buys Right Media; Mix07; S60 Summit; .ANI flaws]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=4943]]></link>
		<description><![CDATA[Notable headlines:Yahoo buys Right Media. Larry Dignan on the deal. Techmeme.Microsoft opens up on Web strategy at Mix07. Ryan Stewart: MIXing it up at the coming of age party for Rich Internet Applications.Dan Farber: FASTMedia Network takes on Google, Yahoo.Tom Foremski: FAST battles GOOG and YHOO for media markets, says...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 02:16:42 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/general.html"><![CDATA[General]]></category>
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