relationship marketing

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Abraham Harrison Manages a Successful Virtual Business Using Google Apps Premier Edition

Abraham Harrison specializes in everything from blogger outreach to influencer identification, brand protection and social media consulting for clients like Friendster, Deutsche Telekom and T. Rowe Price. When it comes to running its own business, Abraham Harrison remains true to its Internet-centric roots. Besides the two founders, the team consists...

Tags: Google Inc., Google Apps, Relationship Marketing, Abraham Harrison, Cloud Computing

Case studies 2007-09-05

Customer Relationship Marketing Vendor Delivers Next-Generation Web Solution

Got Corporation provides a set of e-mail and marketing automation tools and services that meet a wide variety of industry needs. With its range of self-serve tools and advanced e-mail marketing programs, Got gives customers individual solutions. Got Corporation's existing Sun/Java/Oracle application was not able to scale to accommodate growth...

Tags: Relationship Marketing, Microsoft Corp., Email Marketing, C#, E-mail, .Net, Marketing Research, Programming Languages, Software Development, Software/Web Development, Online Communications, Marketing

Case studies

Additional Resources

AT&T loses lawsuit over Verizon's map commercial

Ha! Take THAT Such a silly waste of the court's time. If they finally lose, I hope they are made to pay treble court costs just as a lesson in frivolous lawsuits clogging the courts. That would send a much needed messageThat if a corporation is going to...

Tags: Cellular phones, AT&T Corp., GSM, CDMA, Apple iPhone, Verizon Communications Inc., W-CDMA

Discussion threads 2009-11-18

Nesox Email Marketer Personal Edition 1.92 (Windows)

Nesox Email Marketer is a professional newsletter software and e-mail marketing software for mailing list building, e-mail campaigns creating, sending and tracking at your own computer. Email Marketer is the perfect desktop solution for all your e-mail marketing needs. It is also the most proven customer e-mail relationship management software...

Tags: Newsletter, Microsoft Windows, Email Marketing, Nesox Solutions, Nesox Email Marketer, Email Marketer, E-mail, Marketing Research, Corporate Communications, Online Communications, Marketing

Software downloads 2009-11-12

Nesox Email Marketer Business Edition 1.92 (Windows)

Nesox Email Marketer is a professional tracking supported e-mail marketing software and newsletter software for mailing list building, send and track personalized bulk e-mail and mass e-mail at your own computer. Email Marketer could be very handy for such areas as direct marketing, online marketing research, newsletter, customer relationship management...

Tags: Newsletter, Microsoft Windows, Nesox Solutions, Nesox Email Marketer, E-mail, Corporate Communications, Online Communications, Marketing

Software downloads 2009-11-10

TopSales Personal 6.62 (Windows)

TopSales is a useful and powerful sales automation, contact management, document management and email message processor tool for sales and marketing people who are into internet marketing. It enhances sales productivity by automating sales process with daily contact management functions, mailing lists and email autoresponder. With TopSales you can maintain...

Tags: Contact Management, Microsoft Windows, Ceek Software, TopSales, Sales Strategy, E-mail, Sales Force Management, Sales, Online Communications

Software downloads 2009-11-09

Skype plays footsie with open source

Where to for SkypeIt's always tough to predict where something will end up in the future. Those unexpected little surprises tend to throw things off a bit. I think what Skype is trying to do is expand into a growing market, namely the Linux market. To do...

Tags: UNIX, Operating systems, VOIP, TELECOMMUNICATIONS, open source, Skype Technologies S.A., Linux

Discussion threads 2009-11-04

Gartner Magic Quadrant lawsuit: Sour grapes or real gripes?

They should join the IIARMichael,Nice post, I agree with your analysis. As a bottom line, I think they should be more professional with their AR programme, maybe join the IIAR [u]http://www.analystrelations.org[/u] to benefit from best practices.See my earlier post on this:http://iiar.wordpress.com/2009/10/21/is-shooting-on-the-referee-productive/Merits of LawsuitWhile Gartner may have its own objectives, I...

Tags: Gartner Inc., IIAR, lawsuit, Sour Grapes, Gartner Magic Quadrant

Discussion threads 2009-10-21

Demand this from software vendors

I was getting a briefing last week from a software executive. We got to a point in the conversation where the discussion was focusing on existing products. I moved the conversation to a different space, though. If you're getting a pitch from a vendor, you should move the conversation, too!...

Tags: Software, Vendor, Customer, Sales Strategy, Sales Force Management, Tools & Techniques, Sales, Management, Brian Sommer

Blog posts 2009-10-20

8 reasons I like the Motorola Cliq Android smartphone and 7 reasons I don't

"Surface" is not a transitive verb.Sheesh.That's incorrect.You'd know that if you ever surfaced your driveway with asphalt.RE: 8 reasons I like the Motorola Cliq Android smartphone and 7 reasons I don'tSo what about someone who is not a social social networking fanatic but likes good access to email and facebook...

Tags: Telecom & Utilities, Smart phones, Cellular phones, smart phone, phone, carrier, SIM card, Apple iPhone, Motorola Inc.

Discussion threads 2009-10-15

Social Business in Action - Establishing Excellence

Human interaction is as old as humanity, and nothing beats personal contact. We can learn more from a few seconds of personal contact and get a 'gut feel' about someone or a situation experientially in person than we can from hours of research and remote contact....

Tags: Web, Team, Information Technology, Human Interaction, Cohen, Web 2.0, Channel Management, Team Management, Strategy, Internet, Marketing, Management, Oliver Marks

Blog posts 2009-09-21

How Kanye West influences enterprise social business strategy

Entertainment personality Kanye West's outburst over the weekend at the MTV Video Music Awards ceremony has implications for the enterprise business world. Jive Software, whose 'SBS' Social Business Software 'frees people to engage in open, natural business conversations and workflows that typically are...

Tags: Marketing, Collaboration, Analytics, Twitter Inc., Social Media, Entertainment, Business Strategy, MTV, Radian6, Jive Software, Financial Planning, Finance, Oliver Marks

Blog posts 2009-09-14

Travel Company Sails on Business Intelligence to Increase Revenues in Weak Economy

Sportsnet Holidays needed a Customer Relationship Management CRM solution to handle data that was spread among 220 separate databases. Sportsnet implemented Microsoft Dynamics CRM, which dramatically improved customer service, business intelligence and target marketing capabilities. The firm's revenue has doubled in the last 12 months and Sportsnet credits Microsoft Dynamics...

Tags: Microsoft Dynamics, Revenue, Microsoft Dynamics CRM, Microsoft Corp., CRM, Customer Relationship Management (CRM), Advertising & Promotion, Pricing, Business Intelligence, Enterprise Software, Tools & Techniques, Databases, Software, Marketing, Data Management, Management

Case studies 2009-09-10

Moderated Knowledge Sharing Bases

There's so much going on in the cloud world you need air traffic control to figure out what solutions to your problems are safe to bring to earth and put to work. The instant gratification world of cloud - select solution> apply credit card to...

Tags: Collaboration, Knowledge, Knowledge Base, MindTouch Collaborative Knowledge Base, Wiki, Strategy, Networking, Online Communications, Management, Oliver Marks

Blog posts 2009-09-09

Bosch Security Systems Boosts Marketing Abilities With Access to Comprehensive Customer Data

Bosch Security Systems wanted to replace the company's disparate customer and prospect databases that operate across multiple countries with a centralized solution that provides comprehensive and standardized customer information and increase the company's lead-to-opportunity conversion rate. The challenge was to enable the company to develop and execute customer specific marketing...

Tags: Microsoft Access, Oracle Corp., Sales Strategy, Sales Force Management, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Sales, Marketing, Software

Case studies 2009-09-01

Bryant & Stratton College Delivers a Personalized Experience With Customer Relationship Management

Bryant & Stratton College wanted to improve campaign tracking and reporting and standardize and share best practices across multiple campuses. The challenge was to manage the complete customer life-cycle - from marketing to recruitment to enrollment to graduation - in one view and target marketing campaigns more effectively. Bryant &...

Tags: Recruitment, Oracle Corp., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Marketing Research, Enterprise Software, Marketing, Software

Case studies 2009-09-01

Customer Contact 6.0 rev. 1.4 (Windows)

Customer Contact is a customer relationship management tool, designed for sales people with a minimum understanding of computers without compromising the versatility of the program. An easy to use interface allows for simple understanding of all functions within the program. The program has been designed with a "Click 'n Go"...

Tags: Microsoft Windows, Dyntech, Sales Strategy, Software Development, Sales Force Management, Productivity, Networking, Sales, Software/Web Development

Software downloads 2009-09-01

CRM-Express eSales 2009.8.4 (Windows)

A Contact, eSales and eMarketing Manager. CRM-Express e-Sales is the latest in CRM Customer Relationship Management software. CRM-Express can manage your marketing, customers, sales and orders. The application is now fully network enabled, multi-user and re-entrant. Allows for any number of users connecting simultaneously to an address book, calendar or...

Tags: Microsoft Windows, CRM, PGCSoft, CRM-Express e-Sales, Advertising & Promotion, Customer Relationship Management (CRM), Sales Strategy, Enterprise Software, Marketing, Software, Sales

Software downloads 2009-08-27

Salesforce opens cloud to resellers, expanding AppExchange

Salesforce is taking cloud computing on the road, opening its force.com platform to third-party channel re-sellers - everyone from the local one-man IT shop to the big systems integrators. Today, the company will announce its new Value Added Reseller VAR program as a way of helping...

Tags: Salesforce.com Inc., Sales Force, Reseller, Salesforce.com AppExchange, Value-added Reseller, Retail, Sales Force Management, Channel Management, Sales, Marketing, Sam Diaz

Blog posts 2009-08-26

Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer

Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the context of customer location. The resulting location-based insights enable institutions to deliver more targeted, relevant and appropriate marketing message to customers, and produce better results...

Tags: Pitney Bowes Inc., Customer, Marketing Research, Marketing

White papers 2009-08-20