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	<title><![CDATA[realage Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to realage]]></description>
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		<title><![CDATA[Doctor Oz takes a risk]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-13593-0.html?forumID=1&threadID=64554&messageID=1201228&start=0]]></link>
		<description><![CDATA[Doctor Oz takes a riskit's called Face ValidityHe is basically using his name to give this product credibility.  Everyone should realize that although he is an MD, he is a surgeon, a specialty that is not well versed in medications.  So yes, he is pulling a Linus Pauling....]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 14 May 2009 07:54:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/realage.html"><![CDATA[RealAge]]></category>
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		<title><![CDATA[Is RealAge a scam?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-13593-0.html?forumID=1&threadID=62582&messageID=1154059&start=0]]></link>
		<description><![CDATA[Is RealAge a scam?And at times people want the bestThey saw the ad and ask for that.  The idea of a generic for them is that it's just not good enough.  Sort of a reverse placebo.When I get samples from my doctors office they are always brand names....]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 27 Mar 2009 09:35:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/realage.html"><![CDATA[RealAge]]></category>
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		<title><![CDATA[Is RealAge a scam?]]></title>
		<link><![CDATA[http://healthcare.zdnet.com/?p=2040]]></link>
		<description><![CDATA[In most consumer markets there is nothing going on here. There is no scandal if I get you to fill out a form on cars and then send you a car ad. Or a travel ad. Or even a liquor ad, assuming you're over 21. The problems of the drug...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 27 Mar 2009 08:06:34 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/doctor.html"><![CDATA[Doctor]]></category>
		<category domain="http://updates.zdnet.com/tags/realage.html"><![CDATA[RealAge]]></category>
		<category domain="http://updates.zdnet.com/tags/stephanie+clifford.html"><![CDATA[Stephanie Clifford]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/dana+blankenhorn.html"><![CDATA[Dana Blankenhorn]]></category>
		<category domain="http://updates.zdnet.com/tags/dana+blankenhorn.html"><![CDATA[Dana Blankenhorn]]></category>
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		<title><![CDATA[Is RealAge a big time brand?]]></title>
		<link><![CDATA[http://healthcare.zdnet.com/?p=998]]></link>
		<description><![CDATA[One curious fact about the medical industry is its shortage of big time brands.    As my friend Rob Frankel likes to explain it, a big time brand is perceived as the only solution to a defined problem. So you're sick, you need a doctor, what brand hits...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 May 2008 06:42:19 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/health+care.html"><![CDATA[Health Care]]></category>
		<category domain="http://updates.zdnet.com/tags/realage.html"><![CDATA[RealAge]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/dana+blankenhorn.html"><![CDATA[Dana Blankenhorn]]></category>
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