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- Doctor Oz takes a risk
- Doctor Oz takes a riskit's called Face ValidityHe is basically using his name to give this product credibility. Everyone should realize that although he is an MD, he is a surgeon, a specialty that is not well versed in medications. So yes, he is pulling a Linus Pauling....
- Discussion threads 2009-05-14
- Is RealAge a scam?
- Is RealAge a scam?And at times people want the bestThey saw the ad and ask for that. The idea of a generic for them is that it's just not good enough. Sort of a reverse placebo.When I get samples from my doctors office they are always brand names....
- Discussion threads 2009-03-27
- Is RealAge a scam?
- In most consumer markets there is nothing going on here. There is no scandal if I get you to fill out a form on cars and then send you a car ad. Or a travel ad. Or even a liquor ad, assuming you're over 21. The problems of the drug...
- Blog posts 2009-03-27
- Is RealAge a big time brand?
- One curious fact about the medical industry is its shortage of big time brands. As my friend Rob Frankel likes to explain it, a big time brand is perceived as the only solution to a defined problem. So you're sick, you need a doctor, what brand hits...
- Blog posts 2008-05-27
Additional Resources
- News to know: IBM, Open Cloud Manifesto, Web 2.0 Expo, Conficker, Microsoft ad
- Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Larry Dignan: IBM revamps server lineup based on Intel's Nehalem Larry Dignan: Can you have an Open Cloud Manifesto...
- Blog posts 2009-03-30
- Cleveland Clinic adds Weight Watchers to branding effort
- In addition to RealAge, the Cleveland Clinic has added a second wellness brand to its line-up -- WeightWatchers. by Dana Blankenhorn
- Blog posts 2008-06-30
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