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	<title><![CDATA[razorfish Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to razorfish]]></description>
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		<title><![CDATA[Microsoft sheds 2,000-employee ad agency in $530 million deal]]></title>
		<link><![CDATA[http://blogs.zdnet.com/microsoft/?p=3676]]></link>
		<description><![CDATA[The rumors of the past few weeks were true: Microsoft has sold Razorfish -- the digital ad agency it purchased when it bought its parent company aQuantive in 2007 -- to Publicis Groupe for $530 million. For those keeping track of employee-headcount totals at home, that means Microsoft is shedding...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 10 Aug 2009 07:56:50 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/razorfish.html"><![CDATA[Razorfish]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
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		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mary+jo+foley.html"><![CDATA[Mary Jo Foley]]></category>
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		<title><![CDATA[Navigating Complexities of Local Advertising Implementation]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=303234]]></link>
		<description><![CDATA[With online advertising demand growing rapidly and local advertising growing even faster, the need to provide competitive services to advertisers becomes imperative. There are lots of advertisements serving companies like DoubleClick, ValueClick, Atlas, etc., but in this space there aren't many tools available to manage local listings. Though local management...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/razorfish.html"><![CDATA[Razorfish]]></category>
		<category domain="http://updates.zdnet.com/tags/local+advertising.html"><![CDATA[Local Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://updates.zdnet.com/tags/productivity.html"><![CDATA[Productivity]]></category>
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		<title><![CDATA[Kiosks and Mobile POS Technologies: Emerging Channels in Integrated Marketing Strategy]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=163621]]></link>
		<description><![CDATA[A kiosk implementation is one of the most multi-disciplinary projects an enterprise can undertake, crossing the domains of IT, corporate marketing, in-store operations, finance and creative services. The definition, design and implementation of the project is best guided by a strategically planned roadmap. Well planned self-service technology-enabled channels align customer...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Apr 2005 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/point-of-sale.html"><![CDATA[Point-of-sale]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/razorfish.html"><![CDATA[Razorfish]]></category>
		<category domain="http://updates.zdnet.com/tags/kiosk.html"><![CDATA[Kiosk]]></category>
		<category domain="http://updates.zdnet.com/tags/kiosk+implementation.html"><![CDATA[Kiosk Implementation]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
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