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Navigating Complexities of Local Advertising Implementation: With online advertising demand growing rapidly and local advertising growing even faster, the need to provide competitive services to advertisers becomes imperative. There are lots of advertisements serving companies like DoubleClick, ValueClick, Atlas, etc., but in this space there aren't many tools available to manage local listings. Though local management...; Tags: Razorfish, Local Advertising, Tool, Productivity; White papers 2007-02-01
Kiosks and Mobile POS Technologies: Emerging Channels in Integrated Marketing Strategy: A kiosk implementation is one of the most multi-disciplinary projects an enterprise can undertake, crossing the domains of IT, corporate marketing, in-store operations, finance and creative services. The definition, design and implementation of the project is best guided by a strategically planned roadmap. Well planned self-service technology-enabled channels align customer...; Tags: Point-of-sale, Marketing Strategy, Mobile, Razorfish, Kiosk, Kiosk Implementation, Advertising & Promotion, Marketing Research, Strategy, Marketing, Management; White papers 2005-04-01

Additional Resources

Podcast: Churchill Club on Web 2.0 in the enterprise: In this installment of the Churchill Club podcast series, a panel of experts examines Web 2.0's use in the enterprise. Can companies go from Dilbert to dude? The event's speakers include: Steve Bendt, Senior Manager, Social Technology, Best Buy René Bonvanie, Senior Vice...; Tags: Web, Vice President, Podcasts, Web 2.0, Internet, Larry Dignan; Blog posts 2008-06-30
Why social software won't dethrone the incumbents: It's not often I find myself fundamentally disagreeing with Sam Lawrence. He's a smart guy with a great marketing head. But on this post he's over-reaching in my opinion. His basic argument says this: The big IT vendors aren't taking social software seriously. They can't. Not even if they...; Tags: Software, Oracle Corp., Value Chain, Vendor, SAP AG, IBM Corp., Sam, Austin Ventures, Dan, Web 2.0, Channel Management, Internet, Marketing, Dennis Howlett; Blog posts 2008-04-30
Steve Ballmer is awesome: I was in the day 2 keynote at MIX08 today and it was one of the best keynotes I've seen. Guy Kawasaki was interviewing Steve Ballmer and in some cases, these things can be a total bomb, but Guy didn't pull any punches and Steve was a good sport and...; Tags: Microsoft Silverlight, Steve Ballmer, Microsoft Corp., Advertising & Promotion, Marketing, Ryan Stewart; Blog posts 2008-03-06

19% of online ad spending in 2007 was with portals, down from 24%: For 2007, online ad spending through Avenue A/Razorfish was $735 mln, up 36% from 2006, and the number of Web sites that ads were placed on doubled to more than 1,800, according to the 2008 Digital Outlook Report. The share spent on portals dropped from 24% in 2006 to 19%,...; Tags: Advertisement, Online Advertising, Portals, Web Technology, Internet, AM; Blog posts 2008-02-24
Defragging Enterprise 2.0: Day two of the Defrag conference started with Harvard Business School Associate Professor Andrew McAfee's giving his latest twist on Enterprise 2.0, a term he is credited with inventing. For reference, he defines Enterprise 2.0 as "the use of emergent social software platforms within companies, or between...; Tags: McAfee Inc., Blog, Enterprise 2.0, Technology, Tie, Wiki, Blogging, Online Communications, Internet, Dan Farber; Blog posts 2007-11-06
SaaS and Office 2.0 evolving towards Enterprise 2.0?: SaaS and Office 2.0 evolving towards Enterprise 2.0?Avenue A | Razorfish Enterprise Solutions Summit CommentaryThanks for the coverage, Dion!Regarding the point "Enterprise 2.0 goes retroviral" - I think what Adam Grohs, Avenue A | Razorfish technology director, asserted was that we should focus on enabling content as opposed to being...; Tags: Software as a Service (SaaS), Jive Software, Wiki, Enterprise 2.0, software-as-a-service, word-processing document, Office 2.0, word-processing; Discussion threads 2007-10-28
When you think RIAs are not even a blip on the $15 billion radar: When you think RIAs are not even a blip on the $15 billion radarConfused.. RIA? Facebook?Sorry, I'm a little confused by this post? could you clarify some points below?"..The cool applications, some of which are great RIAs that make Facebook what it is were less than an afterthought in the...; Tags: radar, rich Internet application, Facebook; Discussion threads 2007-10-24
When you think RIAs are not even a blip on the $15 billion radar: Words can't express how insane I think this is but I'm sure every blogger in the world will have some kind of take on Microsoft's investing $240 million in Facebook at a $15 billion valuation. At first today actually made me feel very small. The cool applications, some of which...; Tags: Facebook, Advertisement, aQuantive Inc., Rich Internet Application, Radar, Ryan Stewart; Blog posts 2007-10-24
Rich Internet Applications, SEO and Accessibility: One of the biggest challenges we're going to have is making sure Rich Internet Applications have the same level of accessibility as any other web application. Andrea Hill focuses on accessibility and she has been diving into RIAs lately. She's taken note of the two things that RIAs aren't really...; Tags: Rich Internet Applications; Blog posts 2007-07-15
User Generated Ads grow up: Consumers (not) in control?: Can consumers be controlled? Is tapping users to create advertising a fad, or a strategy?The questions are open for debate, and they were debated, this morning in NYC at the Interactive Advertising Bureau's User-Generated Content & Social Networking Forum, with the participation of:Cheryl Guerin, VP Promotions & Interactives, MasterCard, InternationalTom Lynch,...; Tags: User-Generated Content, Metrics, Media, Marketing, Advertising; Blog posts 2007-06-04
aQuantive is not a Microsoft open source play: Writer Rodney Gedda at Computerworld writes that aQuantive, the online ad agency Microsoft is buying for $6 billion, is an open source play.The reason? Many aQuantive units, including AvenueA Razorfish and Atlas, make extensive use of open source software, including mySQL, Linux, and Apache.If you use open source, are you...; Tags: Applications, Development, Enterprise Policy, General, Infrastructure, mergers &, acquisitions, Microsoft; Blog posts 2007-05-29
How Microsoft beats Google in ad agency battle: Google CEO Eric Schmidt has a fantasy, a world wide advertising domination fantasy: "The long-term fantasy is we walk up to you and you give us, say, $10 million and we'll completely allocate it for you' across different media and ad types."Microsoft CEO Steve Ballmer aims to have a $6...; Tags: Microsoft, Google, Advertising; Blog posts 2007-05-22
Microsoft $6 billion punch to Google: aQuantive trumps DoubleClick?: NEWS FLASH: Microsoft to Acquire aQuantive, Inc; Company details plans to build Internet-wide advertising platform for advertisers, publishers and ad agencies.That is exactly how I learned the news while attending the Google CEO keynote this morning at the Personal Democracy Forum underway in downtown Manhattan, straight from a Lehman Brothers...; Tags: Advertising, Google, Microsoft; Blog posts 2007-05-18
aQuantive: Who are these guys?: The instant messages and emails about Microsoft's $6 billion purchase of aQuantive go something like this: "Whoa that's a big deal." "I'd hate to be short aQuantive." "If Microsoft was going to spend that much why didn't it just buy Doubleclick?" "Who is aQuantive and where'd they come from?"Most of the messages coalesce around...; Tags: Microsoft, Web Technology; Blog posts 2007-05-18
Microsoft gets into the game; buys aQuantive for $6 billion: Microsoft, loser of the DoubleClick sweepstakes and rumored to buy almost every online advertising company on the planet, is now on the bandwagon. The company acquired aQuantive for $6 billion. Microsoft will pay all cash for aQuantive. The company paid a whopping $66.50 a share for the company. Aquantive closed...; Tags: Google, Microsoft, Web Technology, Yahoo; Blog posts 2007-05-18
Leading Social Utility Extends Reach to Desktop: Since its debut in 2004, Facebook has grown to include more than 20 million members who use the social utility to share information among friends in their real-world social networks. In order to extend and enhance its product, Facebook provides third-party developers an open platform so they can tie their...; Tags: Desktop, Facebook, Utility, Photo-sharing, Gadget, Microsoft Windows, Operating Systems, Software; Case studies 2007-05-01
Time Inc. Moves to the PC Desktop With Gadgets: Time Inc. is one of the largest content companies in the world. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every ten, who are online, visits a company Web site. Considering the rapid growth and popularity of new media, Time...; Tags: PC, Time Inc., Desktops, Productivity, Hardware; Case studies 2007-04-01
Ad:Tech: 'The media will be the Internet': An Ad:Tech panel headlined “Online Advertising Industry’s Definitive Advertising Playbook,” was full of surprises this afternoon. The conference program promised “This session will be the one that launches the Internet on its next wave of untrammeled growth”: Where’s the “go-to-guide” that will give practitioners confidence in using interactive media?...; Tags: Web 2.0, Media, Advertising, Marketing, advertisement, Internet; Blog posts 2006-11-06