Sponsored White Papers, Webcasts, and Downloads
ZDNet Resources
- sort by:
- Relevance
- Date
- Popularity
- Microsoft sheds 2,000-employee ad agency in $530 million deal
- The rumors of the past few weeks were true: Microsoft has sold Razorfish -- the digital ad agency it purchased when it bought its parent company aQuantive in 2007 -- to Publicis Groupe for $530 million. For those keeping track of employee-headcount totals at home, that means Microsoft is shedding...
- Blog posts 2009-08-10
- Navigating Complexities of Local Advertising Implementation
- With online advertising demand growing rapidly and local advertising growing even faster, the need to provide competitive services to advertisers becomes imperative. There are lots of advertisements serving companies like DoubleClick, ValueClick, Atlas, etc., but in this space there aren't many tools available to manage local listings. Though local management...
- White papers 2007-02-01
- From CMS Products to Open Content Repositories - An ECM Paradigm Shift
- More and more applications today are driven not only by individual users and application specific data, but by content created by different groups within the organization. Today's databases - object, relational or hierarchical - lack the necessary core features, such as versioning and rich media interactions, required to handle the...
- White papers 2006-12-01
- Kiosks and Mobile POS Technologies: Emerging Channels in Integrated Marketing Strategy
- A kiosk implementation is one of the most multi-disciplinary projects an enterprise can undertake, crossing the domains of IT, corporate marketing, in-store operations, finance and creative services. The definition, design and implementation of the project is best guided by a strategically planned roadmap. Well planned self-service technology-enabled channels align customer...
- White papers 2005-04-01
Additional Resources
- Is "online" a destination? There's confusion over different types of media
- The other evening I was at an event organized at Razorfish: "Brand Relationships in a Social Media World." One of the slides shared during the presentation by Garrick Schmitt, GVP Experience Planning at Razorfish showed that "50% of Americans spend more time online than with any other...
- Blog posts 2009-08-21
- Just another Microsoft Monday: Quick picks
- Here are a few Microsoft-related items that caught my bleary eye this morning, June 29. Among them: Microsoft may sell off Razorfish; Channels 8 and 10 are being munged into Channel 9; and Microsoft is making its campus building naming even more confusing. by Mary Jo Foley
- Blog posts 2009-06-29
- Microsoft to employees: Don't want to use WinMo? You're on your own
- Like many large companies, Microsoft has been trimming costs in places in response to the global economic downturn. Those moves included offering pink slips to thousands of employees. It also means scaling back perks. On the chopping block? Apple iPhone, RIM BlackBerry and Palm Pre service plans....
- Blog posts 2009-06-15
- TweetDoubler: 280 Twitter characters?
- It was only a few minutes after midnight on the eve of April 1, 2009 -- the day we know as April Fools' Day -- when I fell for my first trick. As the devoted Twitter user I am, I was checking my updates, and came...
- Blog posts 2009-04-01
- Podcast: Churchill Club on Web 2.0 in the enterprise
- In this installment of the Churchill Club podcast series, a panel of experts examines Web 2.0's use in the enterprise. Can companies go from Dilbert to dude? The event's speakers include: Steve Bendt, Senior Manager, Social Technology, Best Buy René Bonvanie, Senior Vice...
- Blog posts 2008-06-30
- Why social software won't dethrone the incumbents
- It's not often I find myself fundamentally disagreeing with Sam Lawrence. He's a smart guy with a great marketing head. But on this post he's over-reaching in my opinion. His basic argument says this: The big IT vendors aren’t taking social software seriously. They can’t. Not even if they...
- Blog posts 2008-04-30
- Steve Ballmer is awesome
- I was in the day 2 keynote at MIX08 today and it was one of the best keynotes I've seen. Guy Kawasaki was interviewing Steve Ballmer and in some cases, these things can be a total bomb, but Guy didn't pull any punches and Steve was a good sport and...
- Blog posts 2008-03-06
- 19% of online ad spending in 2007 was with portals, down from 24%
- For 2007, online ad spending through Avenue A/Razorfish was $735 mln, up 36% from 2006, and the number of Web sites that ads were placed on doubled to more than 1,800, according to the 2008 Digital Outlook Report. The share spent on portals dropped from 24% in 2006 to 19%,...
- Blog posts 2008-02-24
- Defragging Enterprise 2.0
- Day two of the Defrag conference started with Harvard Business School Associate Professor Andrew McAfee's giving his latest twist on Enterprise 2.0, a term he is credited with inventing. For reference, he defines Enterprise 2.0 as "the use of emergent social software platforms within companies, or between...
- Blog posts 2007-11-06
- SaaS and Office 2.0 evolving towards Enterprise 2.0?
- SaaS and Office 2.0 evolving towards Enterprise 2.0?Avenue A | Razorfish Enterprise Solutions Summit CommentaryThanks for the coverage, Dion!Regarding the point "Enterprise 2.0 goes retroviral" - I think what Adam Grohs, Avenue A | Razorfish technology director, asserted was that we should focus on enabling content as opposed to being...
- Discussion threads 2007-10-28
- When you think RIAs are not even a blip on the $15 billion radar
- When you think RIAs are not even a blip on the $15 billion radarConfused.. RIA? Facebook?Sorry, I'm a little confused by this post? could you clarify some points below?"..The cool applications, some of which are great RIAs that make Facebook what it is were less than an afterthought in the...
- Discussion threads 2007-10-24
- When you think RIAs are not even a blip on the $15 billion radar
- Words can't express how insane I think this is but I'm sure every blogger in the world will have some kind of take on Microsoft's investing $240 million in Facebook at a $15 billion valuation. At first today actually made me feel very small. The cool applications, some of which...
- Blog posts 2007-10-24
- Rich Internet Applications, SEO and Accessibility
- One of the biggest challenges we're going to have is making sure Rich Internet Applications have the same level of accessibility as any other web application. Andrea Hill focuses on accessibility and she has been diving into RIAs lately. She's taken note of the two things that RIAs aren't really...
- Blog posts 2007-07-15
- User Generated Ads grow up: Consumers (not) in control?
- Can consumers be controlled? Is tapping users to create advertising a fad, or a strategy?The questions are open for debate, and they were debated, this morning in NYC at the Interactive Advertising Bureau’s User-Generated Content & Social Networking Forum, with the participation of:Cheryl Guerin, VP Promotions & Interactives, MasterCard, InternationalTom Lynch,...
- Blog posts 2007-06-04
- aQuantive is not a Microsoft open source play
- Writer Rodney Gedda at Computerworld writes that aQuantive, the online ad agency Microsoft is buying for $6 billion, is an open source play.The reason? Many aQuantive units, including AvenueA Razorfish and Atlas, make extensive use of open source software, including mySQL, Linux, and Apache.If you use open source, are you...
- Blog posts 2007-05-29
- How Microsoft beats Google in ad agency battle
- Google CEO Eric Schmidt has a fantasy, a world wide advertising domination fantasy: “The long-term fantasy is we walk up to you and you give us, say, $10 million and we'll completely allocate it for you’ across different media and ad types.â€Microsoft CEO Steve Ballmer aims to have a $6...
- Blog posts 2007-05-22
- << Previous
- page 1 of 1
- Next >>
Content Types
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
Meet Doc
-
-
Here to help you with your Document Management Needs
- Check out Doc’s Blog on ZDNet
- Help your company, help the earth I want to share with you the Environmental Defense Fund Paper Calculator, which allows you to gauge your organization's environmental impact.
- Which is Greener: Paper or Digital? The Answer May Surprise You Anything we can do to reduce paper consumption is good. But what about the impact of digital waste?
-
Produced by
ZDNet and -
