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	<title><![CDATA[radio advertising Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/radio+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to radio advertising]]></description>
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		<title><![CDATA[Google multi-billion dollar bets in 2007]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=809]]></link>
		<description><![CDATA[PART I:  Google multi-billion dollar risks in 2007 PART II: GOOGLE MULTI-BILLION DOLLAR BETS IN 2007Google&rsquo;s acquisition of dMarc Broadcasting in January was less costly, and less &ldquo;sexy,&rdquo; than the high-profile, high-powered takeover of YouTube.YouTube founders Chad Hurley and Steve Chen famously or infamously celebrated the joining together of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 25 Dec 2006 02:26:54 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[radio]]></category>
		<category domain="http://updates.zdnet.com/tags/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google (almost) on the radio!]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=742]]></link>
		<description><![CDATA[It&rsquo;s almost official!Has Google been reading my Digital Micro-Markets Blog countdown to Audio Ads?Google acknowledges:  Theres been a lot of speculation about what were doing in radio advertising so we thought wed give you a quick update regarding what weve been working on since the acquisition of dMarc Broadcasting...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 07 Dec 2006 12:26:01 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[Radio]]></category>
		<category domain="http://updates.zdnet.com/tags/google+software+applications.html"><![CDATA[Google Software Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising innovation: Who needs PPC links?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=717]]></link>
		<description><![CDATA[Advertising innovation online--beyond pay per click--took center stage early last evening at the Kelsey Local Interactive Media conference in Philadelphia: Session 20 in a marathon day that began at 8am!Advertising entrepreneurs explored &ldquo;next generation ad and product models&rdquo; while paying homage to &ldquo;game changer&rdquo; PPC links for paving the way...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 01 Dec 2006 04:34:46 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/business+models.html"><![CDATA[Business Models]]></category>
		<category domain="http://updates.zdnet.com/tags/local.html"><![CDATA[Local]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[radio]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[Google $20 billion Audio Ads: Not a radio test!]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=636]]></link>
		<description><![CDATA[UPDATE:  Do Google $$$ billion acquisitions kill competition?Google spokesperson Michael Mayzel told me last week that Google is:Planning on releasing a beta version of Google Audio Ads by the end of the year.Contrary to Googles latest stab at trying to place ads in print media (see Google&rsquo;s $48 billion...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 07 Nov 2006 04:25:31 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[radio]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[Is Google hiding the radio star? Google silent on dMarc Broadcasting in Q3]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=572]]></link>
		<description><![CDATA[Last June, I shared with the world Google CEO Eric Schmidt&rsquo;s vision for personalized radio ads, and his need for a &ldquo;pair of pants, in &ldquo;Google targets GPS-based in-car personalized advertising&rdquo;:Schmidt believes that when he is listening to the radio in his car, radio ads should personally address him about...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 20 Oct 2006 13:57:15 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/dmarc.html"><![CDATA[dMarc]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[radio]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google Audio: Google dMarc radio ad product coming soon]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=228]]></link>
		<description><![CDATA[Last month, I presented a first look at Google CEO Eric Schmidt's vision for how a a GPS location-based, highly targeted and personalized in-car radio ad might be delivered digitally within one to two years, in "Google targets GPS-based in-car personalized advertising."Eric Schmidt, Google CEO, believes that when he is...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 11 Jul 2006 06:27:40 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[radio]]></category>
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