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- Google multi-billion dollar bets in 2007
- PART I: Google multi-billion dollar risks in 2007 PART II: GOOGLE MULTI-BILLION DOLLAR BETS IN 2007Google’s acquisition of dMarc Broadcasting in January was less costly, and less “sexy,” than the high-profile, high-powered takeover of YouTube.YouTube founders Chad Hurley and Steve Chen famously or infamously celebrated the joining together of...
- Tags: advertisement, Google Inc., radio, radio advertising, YouTube Inc.
- Blog posts 2006-12-25
- Google (almost) on the radio!
- It’s almost official!Has Google been reading my Digital Micro-Markets Blog countdown to Audio Ads?Google acknowledges: Theres been a lot of speculation about what were doing in radio advertising so we thought wed give you a quick update regarding what weve been working on since the acquisition of dMarc Broadcasting...
- Tags: advertisement, Radio, Google Software Applications, Google, Advertising
- Blog posts 2006-12-07
- Advertising innovation: Who needs PPC links?
- Advertising innovation online--beyond pay per click--took center stage early last evening at the Kelsey Local Interactive Media conference in Philadelphia: Session 20 in a marathon day that began at 8am!Advertising entrepreneurs explored “next generation ad and product models” while paying homage to “game changer” PPC links for paving the way...
- Tags: Media, Advertising, Search, Google, Marketing, ROI, Business Models, Local, radio, advertisement
- Blog posts 2006-12-01
- Google $20 billion Audio Ads: Not a radio test!
- UPDATE: Do Google $$$ billion acquisitions kill competition?Google spokesperson Michael Mayzel told me last week that Google is:Planning on releasing a beta version of Google Audio Ads by the end of the year.Contrary to Googles latest stab at trying to place ads in print media (see Google’s $48 billion...
- Tags: Google Inc., advertisement, radio
- Blog posts 2006-11-07
- Is Google hiding the radio star? Google silent on dMarc Broadcasting in Q3
- Last June, I shared with the world Google CEO Eric Schmidt’s vision for personalized radio ads, and his need for a “pair of pants, in “Google targets GPS-based in-car personalized advertising”:Schmidt believes that when he is listening to the radio in his car, radio ads should personally address him about...
- Tags: dMarc, Google Inc., radio
- Blog posts 2006-10-20
- Google Audio: Google dMarc radio ad product coming soon
- Last month, I presented a first look at Google CEO Eric Schmidt's vision for how a a GPS location-based, highly targeted and personalized in-car radio ad might be delivered digitally within one to two years, in "Google targets GPS-based in-car personalized advertising."Eric Schmidt, Google CEO, believes that when he is...
- Tags: advertisement, radio
- Blog posts 2006-07-11
Additional Resources
- Grace GDI-IR2000
- Something has to be doneI bought my Grace device from Sirius. I upgraded to Premium and still of course nothing works. Is there anyone who it is working for??? I have called Grace and Sirius and they both tell me it is working for some people. So why?? I am...
- Tags: Advertising & Promotion, Sirius
- Discussion threads 2009-10-16
- IAB to FTC: Rescind blogger rules
- Completely self-servingBy this rationale, why does anyone ever have to disclose anything? You can apply this logic to traditional media as well. Afraid to admit in the blog that you got the stuff you rave about was free? The real impact is it opens a channel for the vendor to...
- Tags: Advertising & Promotion, blogger, free speech, traditional media, blog, blogging, Interactive Advertising Bureau, FTC
- Discussion threads 2009-10-15
- IAB to FTC: Rescind blogger rules
- The Interactive Advertising Bureau's President and CEO has called on the Federal Trade Commission to rescind its new "blogger rules" because they create an unfair distinction between traditional media and online media. More specifically, they revoke from online media a First Amendment protection that's afforded traditional media for generations. ...
- Tags: Online Media, Interactive Advertising Bureau, FTC, Blogger, Blogging, Internet, Sam Diaz
- Blog posts 2009-10-15
- Google challenges e-readers by taking e-books directly to browser
- Kindle Format?Did they also say how they propose to display Kindle's proprietary format in your browser?Oh myDunraven, go get a good strong cup of coffee, drink it down, and read the article again. You just aren't awake yet.This is cool!NTRE: Google challenges e-readers by taking e-books directly to browserAnyone...
- Tags: Web browsers, E-books, e-reader, Web browser, Google Inc., e-book
- Discussion threads 2009-10-15
- The FTC's guidelines raise ruckus, but are (mostly) unenforceable
- The Federal Trade Commission published controversial guidelines for bloggers and Facebook and Twitter users, but they are largely unenforceable. The FTC's rules are an encroachment on free speech, absurd in parts and far reaching. On the surface, the FTC's laws boil down to disclosure: ...
- Tags: FTC, Blogger, CNet News, Blogging, Internet, Larry Dignan
- Blog posts 2009-10-06
- AMD's Charlie Boswell: With cloud computing, 'follow the money' [interview]
- Cloud computing can't possibly handle streaming a first-person shooter or a feature-length film, can it? Ask AMD's Charlie Boswell, and he'll not only tell you it's possible, but he'll nearly leap with excitement about it. Boswell, AMD's director of digital...
- Tags: Advanced Micro Devices Inc., Cloud, GPU, OTOY, Fusion Render Cloud, Jules, Games, Cloud Computing, Internet, Virtualization, Personal Technology, Hardware, Andrew Nusca
- Blog posts 2009-09-11
- Has the iPod idea train hit the buffers?
- The "hype" Apple gave it?Apple sent out 2 notifications to the press. First there was an announcement of the event date and then later there was a "post card" invite that clearly marked it as a music event. Get something straight, Adrian, Apple didn't hype this event -...
- Tags: Digital music, Digital media, camera, Apple Inc., Apple iPod, Adrian, buffer, phone
- Discussion threads 2009-09-10
- Is the Apple rumor mill getting out of control?
- How to stop the rumors1) Have the MS posters stick to what they know rather than invent Apple stories. Have the Apple posters stick to their product rather than invent MS stories ok have not noticed much of the latter2) Stop the idiot bloggers who post a diatribe for or...
- Tags: rumor mill, Apple Inc., Microsoft Corp.
- Discussion threads 2009-08-28
- Bad news for TV as studies show online ads are more effective
- This is not good for TV. comScore and dunnhumbyUSA today released the results of studies showing online advertising is as effective as TV advertising in building retail sales of consumer packaged goods. Over the course of twelve weeks, online ad campaigns with an average reach...
- Tags: Advertisement, Online Advertising, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Tom Foremski
- Blog posts 2009-08-17
- Wired's Editor Chris Anderson bans words "journalism" and "media"
- Wired's Editor Chris Anderson bans words "journalism" and "media"They sound like the answerssomeone give to questions they doesn't know the answer to.Free can be a marketplace....by creating vendor lock-in. Microsoft is the most obvious example of this in the 'old' economy. To succeed in the 'new' economy, in...
- Tags: Advertising & Promotion, Blogging, Chris Anderson, Microsoft Corp., Wired Inc., advertisement
- Discussion threads 2009-08-04
- Rumblings: Radio Shack to rebrand as 'The Shack'; does it matter?
- Rumblings: Radio Shack to rebrand as 'The Shack'; does it matter?I do shop at Radio ShackI shop for weird little things.And, I hate WorstBuy.How about new advertising, products, and actually material improvments?Leave the name alone, that is not what holds them back.RE: Rumblings: Radio Shack to rebrand as 'The Shack';...
- Tags: Radio Shack, Rumblings, Shack
- Discussion threads 2009-08-03
- Software engineers move over - the era of the media engineer
- Software engineers move over - the era of the media engineerI don't see this happeninggood engineers are good engineers; perhaps shoddy media engineers will be washed out of the process more quickly than shoddy programmers so perhaps you'll see this situation influence salary spreads since "bad aesthetics" speak louder...
- Tags: Recruitment & Selection, Development tools, media engineer, Software Engineers, job
- Discussion threads 2009-07-29
- With Kazaa, TPB going legit, are illegal downloads over?
- Is it the end of illegal downloading? Hard on the heels of the acquisition of The Pirate Bay by Swedish company Global Gaming Factory, Kazaa has announced it's going legit, too. Read-Write Web notes: For $20 a month, users will be able...
- Tags: Advertisement, Kazaa, Music, Eric Pfanner, Pandora, Richard Koman
- Blog posts 2009-07-20
- PCs need a brand (and why Microsoft stores could revolutionize how a consumer buys one)
- PCs need a brand and why Microsoft stores could revolutionize how a consumer buys oneGood article!Maybe Microsoft should just start making their own PCs! Like the xBox, which is a use specific device, but a computer none the same.It appears you have thought this out very welland I would...
- Tags: Branding, Desktops, Operating systems, PC-World, brand, PC, Microsoft Corp., operating system, Apple Inc.
- Discussion threads 2009-07-15
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