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- VivaKi, dude, where is my code?
- Publicis Groupe, the #4 ad agency worldwide, is tieing up its various online assets into what it calls the VivaKi Nerve Center, which it calls an "open source ad network." So where's the code? by Dana Blankenhorn
- Blog posts 2008-06-26
- Increasing Efficiency Through Integration
- Publicis Groupe is a communications agency, which brings together specialists from advertising, relationship marketing and publishing to develop creative work for clients such as Unilever, Nestle, Renault, British Airways, Asda-Wal-Mart, Siemens, United Biscuits and Hewlett-Packard. They needed a robust system that offered flexibility and scalability with a strong focus on...
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- Microsoft sheds 2,000-employee ad agency in $530 million deal
- I think they mention Word just as an exampleI wouldn't cite Word as a propietary format that doesn't allow being searched - My take is that, even though it is propietary, it is well known and can be read by 3rd parties... The issue seems that in the future programs...
- Discussion threads 2009-08-10
- Microsoft sheds 2,000-employee ad agency in $530 million deal
- The rumors of the past few weeks were true: Microsoft has sold Razorfish -- the digital ad agency it purchased when it bought its parent company aQuantive in 2007 -- to Publicis Groupe for $530 million. For those keeping track of employee-headcount totals at home, that means Microsoft is shedding...
- Blog posts 2009-08-10
- News to know: Mozilla; Windows Server; LinuxWorld; Apple
- Notable headlines: Ryan Naraine: Talking Firefox security with Mozilla's Window Snyder Mary Jo Foley: What's next for Windows Server Microsoft finalizes SQL Server 2008 TechRepublic: 10 questions and answers about Microsoft Live Mesh Dancho Danchev: Today's...
- Blog posts 2008-08-07
- Google unloads Performics to Publicis Groupe
- Publicis Groupe will buy Google's Performics search engine marketing unit for an undisclosed sum. Google acquired Performics via the DoubleClick acquisition and the unit sparked a little bit of a firestorm. The problem: Owning Performics could be viewed as a conflict of interest for Google. After all,...
- Blog posts 2008-08-06
- Microsoft's $300 million 'consumer product blitz' inches closer
- What kinds of products will Microsoft be pushing when it launches its new $200 million to $300 million consumer-product ad campaign in early 2008? AdAge has reported that Microsoft has narrowed its search for an agency to handle creative for the forthcoming "consumer-products blitz" to two: MDC...
- Blog posts 2007-12-27
- Supernova: General Motors rising on social media
- During a workshop at Supernova on the rise of social media, marketing whizes from General Motors, Proctor & Gamble and Yahoo discussed how they are harness the Web and content created by user to sell their products. According to an ancient Pew Research study from 2003, 44 percent of consumers...
- Blog posts 2006-06-21
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