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Blogger ethics, public relations... and you

Two different conversations that are connected at the core by the way the news media continues to grow and change. Bloggers have a significant responsibility in wielding their keystrokes, whether they have 10 readers or 10,000. Public relations professionals are still grappling with how to best work with this new...

Tags: Ethics, Blogger, Public Relations Professional, Public Relations, Blogging, Marketing, Corporate Communications, Internet, Jennifer Leggio

Blog posts 2008-10-07

Additional Resources

Social media at the WashPost: It's time to loosen the tie

For the sake of full disclosure, I spent a little more than two years working as an editor and later a reporter/blogger for the Washington Post - roughly from the summer of 2005 until early fall of 2007. I tell you this because it gives you some...

Tags: Journalist, Blog, Social Media, Washington Post Co., Post, Sam Diaz

Blog posts 2009-10-01

News to know: Pixie; Google Books; Time Warner-YouTube; PayPal; iLike

Here are today's notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET's around-the-Web tech coverage. Andrew Nusca: Next Palm webOS-ready phone, Eos 'Pixie', to arrive Oct. 2010 Richard Koman: Lawyer files a full-throated attack...

Tags: Google Inc., Larry Dignan, Richard Koman, Andrew Nusca, Microsoft Corp., PayPal, Canon Inc., Sam Diaz, Microsoft Windows 7, Microsoft Windows, Cyberthreats, Microsoft Word, Blogging, Spyware, Adware & Malware, Operating Systems, Software, Security, Microsoft Office, Office Suites, Internet

Blog posts 2009-08-20

Public relations fail: A lesson and a rant

This is not a PR thingThis is a email etiquette thing. Whenever somebody emails in bulk, BCC should be used. This ranges from sending a link to those puppies on YouTube you know who you are to professional ads.Not entirely, but kind of isHarry,I don't disagree with you that this...

Tags: Blogging, public relations, rant

Discussion threads 2009-08-19

PR Blues

Immediately prior to an event, such as IDG World Expo's OpenSource World or VMware's VMworld, suppliers having something new to offer and planning an announcement at the event do their best to "get out the word out" to analysts, consultants and journalists (A/C/Js). This means that public relations, analyst relations...

Tags: Analyst, Supplier, A/C/Js, AR/PR/MR, Side Effect, Public Relations, Channel Management, Marketing, Corporate Communications, Dan Kusnetzky

Blog posts 2009-08-19

File format blues

Routinely suppliers of technology and services send me a presentation deck. This deck is to meant to be the central focus of a conversation about their products or services. One would expect that these suppliers, or their public relations firms, would do their best to make sure that these presentations...

Tags: Format, Microsoft Office, Microsoft Windows Genuine Advantage, Supplier, Microsoft Corp., Tools & Techniques, OpenOffice, Channel Management, Management, Office Suites, Software, Marketing, Dan Kusnetzky

Blog posts 2009-07-29

Microsoft Windows 7 (Home Premium)

Editors' note: This review was written for Windows 7 Professional. Windows 7 Home Premium share many features with Windows 7 Professional, but not all of them. See Microsoft's feature comparison chart.The best thing to happen to Microsoft's public relations in years, Windows 7 is more than just spin. The public...

Tags: Construction, Operating systems, Jump Lists, Microsoft Windows 7, window, Microsoft Windows, Microsoft Corp.

Product reviews 2009-07-07

Microsoft Windows 7 (Ultimate)

Editors' note: This review was written for Windows 7 Professional. Windows 7 Ultimate contains two features that aren't present in the Professional edition. Ultimate comes with support for BitLocker for data protection on portable devices, and it also comes with native support for 35 languages. See Microsoft's feature comparison chart.The...

Tags: Construction, Operating systems, Windows 7 Ultimate, Jump Lists, Microsoft Windows 7, window, Microsoft Windows, Microsoft Corp.

Product reviews 2009-07-07

Microsoft Windows 7 (Professional)

The best thing to happen to Microsoft's public relations in years, Windows 7 is more than just spin. The public testing process, involving one limited-availability beta and one release candidate, too, constitutes what some are calling the largest shareware trial period ever. Although the look of Windows 7 may...

Tags: Construction, Operating systems, Digital music, Digital media, Jump Lists, Microsoft Windows 7, window, Microsoft Windows, Microsoft Corp.

Product reviews 2009-07-07

Typos: Acceptable or unacceptable behavior?

Typos: Acceptable or unacceptable behavior?Typos: Acceptable or unacceptable behavior?In an email I think typos are acceptable and most people wouldn't care. If its a business proposition or a resume then typos are not acceptable at all. But on twitter? That is the one place I would expect typos...

Tags: E-mail, PROFESSIONALISM, unacceptable behavior, Typos

Discussion threads 2009-04-30

A tale of two faux pas: When transparency meets bad behavior

Earlier today yet another Twitter brouhaha erupted when a Canadian marketing professional named April Dunford was allegedly verbally attacked by David George-Cosh, a National Post tech reporter, after she apparently wouldn't take his phone call. Ian Capstick does a nice job of rehashing the battle on his MediaStyle blog so...

Tags: Twitter, April Dunford, David George-Cosh, Public Relations, Marketing, Corporate Communications, Jennifer Leggio

Blog posts 2009-02-11

PR blunders or "mystery meetings"

PR blunders or "mystery meetings"It sounds like the new SOP for PRPublic relations and "press releases" seem to be in need of some sort of help. Perhaps a consultation with Jennifer Leggio? I read more and more about companies and websites being inundated with press releases that they have specifically...

Tags: public relations

Discussion threads 2008-09-27

PR blunders or "mystery meetings"

From time to time, I receive a note from a public relations person who represents one company or another that is clearly a disaster in the making. These notes appear to designed to pique my interest without giving me any information about the product or service to be discussed. As...

Tags: Public Relations, Marketing, Corporate Communications, Dan Kusnetzky

Blog posts 2008-09-26

PitchEngine revs up public beta, puts the social in PR

PitchEngine revs up public beta, puts the social in PRMaybe I'm misunderstanding.......but I don't think that "pitches" are what journalists and bloggers are looking for. Informed commentary yes; reliable information on the company's plans and policies, yes; official positions on news items involving the company, yes; pitches, no (that's...

Tags: Advertising & Promotion, PR Practitioners, PitchEngine, public relations, bad apple, public beta

Discussion threads 2008-08-19

Marketing Guru Taps SmartDraw to Enhance PowerPoint Presentations for Clients

JMB Communications of Plymouth, Massachusetts (www.jmbcommunications.com), provides marketing communications, public relations, and website creation services to a diverse clientele including high technology, financial, scientific, hospitality, and other B2C and B2B businesses worldwide. Founder Jeff Berger decided a few years ago that they wanted most of the employees to have weekends...

Tags: Microsoft PowerPoint, Web Site, PowerPoint Presentation, SmartDraw, Web Site Development, Public Relations, B2C, Marketing Research, Web Technology, Internet, Marketing, Corporate Communications, E-business/E-Commerce

Case studies 2008-02-13

Security risk management vs. software development

Security risk management vs. software developmentI guess those few people who do use voice recognition don't count.It's like how they refused to fix the XP escalation exploit for more than 2 years and would have waited for 3+ years till XP SP3 of Metasploit hadn't included a ready-made sploit. ...

Tags: software, security professional, security, Security Risk Management, flaw, Microsoft Windows XP, software development

Discussion threads 2008-02-12

Google SEO poisoning: The saga may continue

Google SEO poisoning: The saga may continueAnd......people in Indonesia get a caning for chewing bubblegum!RE: Google SEO poisoning: The saga may continueI think you are deliberately attacking google than reporting as a professional. I can agree with your last post but this one with site:cn is very deliberateAdd the...

Tags: SEARCH, Marketing research, Cyberthreats, Google Inc., Google SEO, search engine optimization, saga

Discussion threads 2007-11-29

A Unique Realization in Public Services at Flemish Government Contact Center

In the late 90s, the Flemish Government put transparency and easy accessibility for all citizens high on its agenda. The goal was to serve citizens in a professional, user friendly manner and address all questions regarding the Flemish Government. Citizens expected to be served via other communication channels besides high-quality...

Tags: Citizen, Capgemini, Government, Contact Center, Public Service, Call Centers, Customer Relationship Management (CRM), It Operations, Enterprise Software, Software

Case studies 2007-09-03

Is SaaS legitimate open source?

Is SaaS legitimate open source?Is Google evil?Thanks Dana,I wondering how long it was going to take for someone to see through this scam. "Hypocrite" was the correct choice of words. Here's my view:The Tip of the Iceberg Google's "do no evil" slogan sucked in millions and millions of people worldwide....

Tags: Software as a Service (SaaS), open source, software-as-a-service, Google Inc.

Discussion threads 2007-08-22

Lyrics sites out of tune with copyrights

Lyrics sites out of tune with copyrightsIt just has to end somewhere....This whole mine Mine MINE! thing is just outta control.Take your ball and go home. Frankly, I don't give a damn any more.Google supporting copyright infringersThe songwriters are not the only folks who have this claim. My research...

Tags: songwriter, Google Inc.

Discussion threads 2007-08-17