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	<title><![CDATA[product marketing Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/product+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to product marketing]]></description>
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	<language>en-us</language>
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		<title><![CDATA[How to Improve Customer Service]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1201265]]></link>
		<description><![CDATA[Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle, explains how a good customer relationship management tool can please customers, while saving the company time and money.     ]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Tue, 01 Dec 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://updates.zdnet.com/tags/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
		<category domain="tickers">ORCL</category>
	</item>
	<item>
		<title><![CDATA[Is Apple being too precious about the App Store?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/hardware/?p=6266]]></link>
		<description><![CDATA[Phil Schiller, Apple's senior vice president for worldwide product marketing, talks about the App Store approval process. But is the process too cumbersome, tedious and does Apple take too much responsibility for the content of apps? by Adrian Kingsley-Hughes]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Nov 2009 06:54:59 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/adrian+kingsley-hughes.html"><![CDATA[Adrian Kingsley-Hughes]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Salesforce demos Service Cloud 2]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-19178_22-366367.html]]></link>
		<description><![CDATA[At Dreamforce Global Gathering 2009 in San Francisco, Salesforce CEO Marc Benioff and Kraig Swensrud, senior vice president of product marketing, show attendees the company's new customer service software, Service Cloud 2. The new tool helps businesses connect their traditional call center technologies with social media applications through a cloud...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 18 Nov 2009 16:42:18 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+inc..html"><![CDATA[Salesforce.com Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/virtualization.html"><![CDATA[Virtualization]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/service+cloud+2.html"><![CDATA[Service Cloud 2]]></category>
		<category domain="http://updates.zdnet.com/tags/marc+benioff.html"><![CDATA[Marc Benioff]]></category>
		<category domain="http://updates.zdnet.com/tags/salesforce.html"><![CDATA[Salesforce]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CRM</category>
		<category domain="tickers">CRM</category>
	</item>
	<item>
		<title><![CDATA[Best Practices for Translating Customer Satisfaction into Revenue]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1179923]]></link>
		<description><![CDATA[Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a foreign language.     How do you quantify customer satisfaction?     Download the Best Practices...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 06 Nov 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+satisfaction.html"><![CDATA[Customer Satisfaction]]></category>
		<category domain="http://updates.zdnet.com/tags/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Transform your Multi-Channel Customer Experience:  Advantages of Customer Communications Management]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1179933]]></link>
		<description><![CDATA[Improving the way you communicate with customers effectively managing and delivering more personalized and unified customer communications, across today's diverse media channels can maximize returns. Further, companies are generating tens of thousands of documents and businesses are facing exponential growth in the amount and types of communications, driving the need...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Fri, 06 Nov 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/pitney+bowes+inc..html"><![CDATA[Pitney Bowes Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+experience.html"><![CDATA[Customer Experience]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PBI</category>
		<category domain="tickers">PBI</category>
	</item>
	<item>
		<title><![CDATA[Securing the Physical, Virtual, Cloud Continuum]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1162637]]></link>
		<description><![CDATA[Information security best practices have not changed much in 15 years -- strong perimeter defense and defense in depth are still the primary security controls. However, virtualization and cloud computing are radically altering data center operations, leading to a hybrid physical/virtual/cloud computing environment. Securing this new environment demands the adoption...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Sun, 01 Nov 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/nemertes+research.html"><![CDATA[Nemertes Research]]></category>
		<category domain="http://updates.zdnet.com/tags/trend+micro+inc..html"><![CDATA[Trend Micro Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://updates.zdnet.com/tags/data+centers.html"><![CDATA[Data Centers]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/virtualization.html"><![CDATA[Virtualization]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TMIC</category>
		<category domain="tickers">TMIC</category>
	</item>
	<item>
		<title><![CDATA[XIRING Achieves Fault-Free Production by Focusing on PLM for Continuous Innovation]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1200057]]></link>
		<description><![CDATA[Xiring wanted to standardize Research and Development (R&D) infrastructure in line with a tripling of Xiring's market and lay the foundation for genuine product data management and eradicate remanufacturing risks by replacing an Excelware environment and automating all processes from design to manufacture. The challenge was to incorporate multisourcing from...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Sun, 01 Nov 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://updates.zdnet.com/tags/product+lifecycle.html"><![CDATA[Product Lifecycle]]></category>
		<category domain="http://updates.zdnet.com/tags/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/r%2526d.html"><![CDATA[R&D]]></category>
		<category domain="http://updates.zdnet.com/tags/product+lifecycle+management.html"><![CDATA[Product Lifecycle Management]]></category>
		<category domain="http://updates.zdnet.com/tags/xiring.html"><![CDATA[XIRING]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://updates.zdnet.com/tags/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
		<category domain="tickers">ORCL</category>
	</item>
	<item>
		<title><![CDATA[Symmetricom Speeds Product Development, Reduces Costs, and Protects Trade Secrets]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1200093]]></link>
		<description><![CDATA[Symmetricom wanted to consolidate onto a single quality and product development platform to reduce data inconsistencies and system duplication across the company, which has grown significantly through acquisitions. The challenge was to improve the efficiency of product development by establishing a common platform for collaboration and improve access control to...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Sun, 01 Nov 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/symmetricom.html"><![CDATA[Symmetricom]]></category>
		<category domain="http://updates.zdnet.com/tags/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SYMM</category>
		<category domain="tickers">ORCL,SYMM</category>
	</item>
	<item>
		<title><![CDATA[Ticket Seller Finds Ideal Business Solution in Hosted Computing Platform]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1200141]]></link>
		<description><![CDATA[New Zealand - based TicketDirect International has grown into a major ticketing service for venues in Australia and New Zealand. The company's focus on excellent customer service led it to look for a better way to handle peak system loads during major event ticket sales. Working with Microsoft Gold Certified...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Sun, 01 Nov 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/new+zealand.html"><![CDATA[New Zealand]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/virtualization.html"><![CDATA[Virtualization]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Brazilian IT Products Supplier Supports Web-Based Services and Extends Opportunities]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1200151]]></link>
		<description><![CDATA[In 2007, a Brazil-based Microsoft Innovation Center, run by IT services provider Allen Informática Allen, participated in the first Microsoft Live@edu training, which took place in the United States. Soon after, Allen started implementing Microsoft Live@edu in local universities and town halls; however, customer support services were not available in...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Sun, 01 Nov 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brazil.html"><![CDATA[Brazil]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/supplier.html"><![CDATA[Supplier]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/call+centers.html"><![CDATA[Call Centers]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://updates.zdnet.com/tags/it+services.html"><![CDATA[It Services]]></category>
		<category domain="http://updates.zdnet.com/tags/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Leading Truckload Carrier Makes In-Cab Solution More Powerful, Functional, Usable]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1200355]]></link>
		<description><![CDATA[U.S. Xpress is a Tennessee-based truckload carrier with a reputation for delivering excellent customer service and using innovative technology to do so. In the mid-2000s, the company deployed an in-cab solution that automates engine diagnostics and provides communication, navigation, and training-video presentation capabilities. The solution was so successful that U.S....]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Sun, 01 Nov 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/solution.html"><![CDATA[Solution]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/carrier.html"><![CDATA[Carrier]]></category>
		<category domain="http://updates.zdnet.com/tags/u.s.+xpress.html"><![CDATA[U.S. Xpress]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Software integration eases green product design]]></title>
		<link><![CDATA[http://blogs.zdnet.com/green/?p=8272]]></link>
		<description><![CDATA[Software developers Sustainable Minds and Autodesk have created a close integration that marries Sustainable Mind's lifecycle assessment tool more closely with the Autodesk Inventor application. by Heather Clancy]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 29 Oct 2009 11:55:07 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/product+design.html"><![CDATA[Product Design]]></category>
		<category domain="http://updates.zdnet.com/tags/autodesk+inc..html"><![CDATA[Autodesk Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/integration.html"><![CDATA[Integration]]></category>
		<category domain="http://updates.zdnet.com/tags/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/heather+clancy.html"><![CDATA[Heather Clancy]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ADSK</category>
		<category domain="tickers">ADSK</category>
	</item>
	<item>
		<title><![CDATA[Egsoft After-sale Service 4.5 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1168199]]></link>
		<description><![CDATA[Egsoft After-sale Service is a process for handling customer service software, can be very convenient for customer, service, maintenance, commodity parts, warehouse, staff and assessment, accounts, and the re-visit and other practical functions. Widely used in need of repair service and after-sales service industry. Highlight the ease operation and functional...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Wed, 21 Oct 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/egsoft.html"><![CDATA[Egsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/egsoft+after-sale+service.html"><![CDATA[Egsoft After-sale Service]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[The power of choice: APC ALSO is shipping a timer-controlled surge protector]]></title>
		<link><![CDATA[http://blogs.zdnet.com/green/?p=7593]]></link>
		<description><![CDATA[The product marketing teams over at APC by Schneider Electric were kind enough to point out to me yesterday that THEY, too, have introduced surge protector this year that is endowed with power-saving powers. by Heather Clancy]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 01 Oct 2009 05:10:53 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/american+power+conversion+corp..html"><![CDATA[American Power Conversion Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/heather+clancy.html"><![CDATA[Heather Clancy]]></category>
	</item>
	<item>
		<title><![CDATA[10 questions on customer service and 'delivering happiness': An interview with Zappos CEO Tony Hsieh]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1153539]]></link>
		<description><![CDATA[Online retailer Zappos has grown astronomically since launching 10 years ago. CEO Tony Hsieh talks about superior service, corporate culture, and the science of happiness. This download is also available as an entry in our 10 Things blog.   ]]></description>
		<s:doctype><![CDATA[Download resources]]></s:doctype>
		<pubDate>Thu, 01 Oct 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://updates.zdnet.com/tags/ceo.html"><![CDATA[CEO]]></category>
		<category domain="http://updates.zdnet.com/tags/jeff+cerny.html"><![CDATA[Jeff Cerny]]></category>
		<category domain="http://updates.zdnet.com/tags/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://updates.zdnet.com/tags/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://updates.zdnet.com/tags/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[LG Telecom Cuts Product Development Time From Two Months to Two Weeks]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1171399]]></link>
		<description><![CDATA[Founded in July 1996, LG Telecom provides telephony and internet services to the South Korean market. To establish a strong, reliable business and build its subscriber base, LG Telecom based its marketing to consumers on the mobile phone-enabled lifestyle while delivering robust wireless internet and data services. To meet the...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 01 Oct 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/lg+telecom.html"><![CDATA[LG Telecom]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/voip.html"><![CDATA[VOIP]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://updates.zdnet.com/tags/telecommunications.html"><![CDATA[Telecommunications]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless+and+mobility.html"><![CDATA[Wireless And Mobility]]></category>
		<category domain="http://updates.zdnet.com/tags/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/networking.html"><![CDATA[Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
		<category domain="tickers">ORCL</category>
	</item>
	<item>
		<title><![CDATA[AccessPRO Works 1.0 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1183091]]></link>
		<description><![CDATA[AccessPRO Works will automatically and instantly calculate ALL of your eBay fees, manage your purchases, manage your customers, and track your inventory in one easy to use package. * Automatically calculate ALL eBay fees with our quick Ad Calculator. We all know eBay fee calculations are complicated (show me how...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Thu, 01 Oct 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/ebay+inc..html"><![CDATA[eBay Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/accesspro+works.html"><![CDATA[AccessPro Works]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+excel.html"><![CDATA[Microsoft Excel]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+office.html"><![CDATA[Microsoft Office]]></category>
		<category domain="http://updates.zdnet.com/tags/office+suites.html"><![CDATA[Office Suites]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EBAY</category>
		<category domain="tickers">EBAY</category>
	</item>
	<item>
		<title><![CDATA[Consultancy Streamlines ERP Implementations, Boosts Customer Satisfaction]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1200401]]></link>
		<description><![CDATA[Microsoft Gold Certified Partner NeoProcess supports business customers with business process optimization and implementations of Microsoft Dynamics AX. The company experienced a rapid influx of new customers and needed to streamline implementations while enabling new hires and other employees to be effective. NeoProcess discovered and adopted the Microsoft Dynamics Sure...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 01 Oct 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+dynamics.html"><![CDATA[Microsoft Dynamics]]></category>
		<category domain="http://updates.zdnet.com/tags/implementation.html"><![CDATA[Implementation]]></category>
		<category domain="http://updates.zdnet.com/tags/erp.html"><![CDATA[ERP]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+satisfaction.html"><![CDATA[Customer Satisfaction]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Imagine that! More innovation in PPM]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sommer/?p=602]]></link>
		<description><![CDATA[When Ideation Meets Project Management    Innovation in the PSA/PPM space was missing for much of this decade. Professional Services Automation software and Project Portfolio Management software had fallen into a WYSIWYG what you see is what you get status for a while.     Thatâ€™s...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 08 Sep 2009 10:25:22 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/planview.html"><![CDATA[PlanView]]></category>
		<category domain="http://updates.zdnet.com/tags/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/project+management.html"><![CDATA[Project Management]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/it+service+management.html"><![CDATA[It service Management]]></category>
		<category domain="http://updates.zdnet.com/tags/brian+sommer.html"><![CDATA[Brian Sommer]]></category>
	</item>
	<item>
		<title><![CDATA[Using social media to turn all staff into customer service reps]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=766]]></link>
		<description><![CDATA[There is a strong trend among corporations to use social media to turn nearly every one of their employees into customer service reps and evangelists.    Best Buy is an excellent example. It is using Twitter to answer technical queries and it even specifies a minimum of 250...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 04 Sep 2009 04:00:45 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/job.html"><![CDATA[Job]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://updates.zdnet.com/tags/intuit+inc..html"><![CDATA[Intuit Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INTU</category>
		<category domain="tickers">INTU</category>
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