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Best Practices for Translating Customer Satisfaction into Revenue

Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a foreign language. How do you quantify customer satisfaction? Download the Best Practices...

Tags: Revenue, Customer Satisfaction, Best Practice, Product Marketing, Marketing

White papers 2009-11-06

Securing the Physical, Virtual, Cloud Continuum

Information security best practices have not changed much in 15 years -- strong perimeter defense and defense in depth are still the primary security controls. However, virtualization and cloud computing are radically altering data center operations, leading to a hybrid physical/virtual/cloud computing environment. Securing this new environment demands the adoption...

Tags: Nemertes Research, Trend Micro Inc., Best Practice, Data Centers, Cloud Computing, Virtualization, Product Marketing, Security, Storage, Hardware, Data Management, Marketing

Webcasts 2009-11-01

Software integration eases green product design

Software developers Sustainable Minds and Autodesk have created a close integration that marries Sustainable Mind's lifecycle assessment tool more closely with the Autodesk Inventor application. by Heather Clancy

Tags: Software, Product Design, Autodesk Inc., Integration, Tools & Techniques, Product Marketing, Management, Marketing, Heather Clancy

Blog posts 2009-10-29

Egsoft After-sale Service 4.5 (Windows)

Egsoft After-sale Service is a process for handling customer service software, can be very convenient for customer, service, maintenance, commodity parts, warehouse, staff and assessment, accounts, and the re-visit and other practical functions. Widely used in need of repair service and after-sales service industry. Highlight the ease operation and functional...

Tags: Customer Service, Microsoft Windows, Egsoft, Egsoft After-sale Service, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software

Software downloads 2009-10-21

The power of choice: APC ALSO is shipping a timer-controlled surge protector

The product marketing teams over at APC by Schneider Electric were kind enough to point out to me yesterday that THEY, too, have introduced surge protector this year that is endowed with power-saving powers. by Heather Clancy

Tags: American Power Conversion Corp., Product Marketing, Team Management, Marketing Research, Marketing, Management, Heather Clancy

Blog posts 2009-10-01

10 questions on customer service and 'delivering happiness': An interview with Zappos CEO Tony Hsieh

Online retailer Zappos has grown astronomically since launching 10 years ago. CEO Tony Hsieh talks about superior service, corporate culture, and the science of happiness. This download is also available as an entry in our 10 Things blog.

Tags: Customer Service, CEO, Jeff Cerny, Retail, Leadership, E-business/E-Commerce, Product Marketing, Blogging, Customer Relationship Management (CRM), Management, Internet, Marketing, Enterprise Software, Software

Download resources 2009-10-01

Imagine that! More innovation in PPM

When Ideation Meets Project Management Innovation in the PSA/PPM space was missing for much of this decade. Professional Services Automation software and Project Portfolio Management software had fallen into a WYSIWYG what you see is what you get status for a while. That’s...

Tags: Innovation, Software, PlanView, Tools & Techniques, Product Marketing, Project Management, Management, Marketing, It Operations, It service Management, Brian Sommer

Blog posts 2009-09-08

Using social media to turn all staff into customer service reps

There is a strong trend among corporations to use social media to turn nearly every one of their employees into customer service reps and evangelists. Best Buy is an excellent example. It is using Twitter to answer technical queries and it even specifies a minimum of 250...

Tags: Job, Customer Service, Intuit Inc., Twitter Inc., Social Media, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software, Tom Foremski

Blog posts 2009-09-04

Adobe LiveCycle solutions for intuitive user experiences

With Adobe® LiveCycle® Enterprise Suite (ES2) software, organizations like yours can easily deploy intuitive user experiences, using flexible guides and RIAs to help increase customer satisfaction and achieve a lower total cost of ownership. Download your FREE white paper here.

Tags: Adobe Systems Inc., Adobe LiveCycle, Roi/Tco, Product Marketing, Finance, Managerial Accounting, Marketing

White papers 2009-09-01

Carbon calculator as value-added service: Consider the case of Sabre

Many businesses are using carbon footprint calculators to track the environmental impact of some or all of their operations, notably travel. But what exactly can a company do with this sort of data? Travel management and services company Sabre, which is using sophisticated calculators developed using datawarehousing...

Tags: Sabre Holdings, Carbon, Product Marketing, Marketing Research, Marketing, Heather Clancy

Blog posts 2009-08-31

News to know: TiVo; Microsoft; Snow Leopard; e-readers; IBM

Here's a look at the top headlines for Thursday. TiVo's latest lawsuit, Apple, Windows 7 and how "good enough" can lead product design are on tap. by Larry Dignan

Tags: E-reader, TiVo Inc., Microsoft Corp., IBM Corp., Microsoft Windows 7, Product Marketing, Marketing, Larry Dignan

Blog posts 2009-08-27

Going From Good to Great

The online environment is dynamic- and the expectation is that retailers will stay up to the minute with the latest and greatest technology- or consumers will go elsewhere. Utilising SEM and SEO, maximising lead generation, increasing conversions, improving customer service and engaging target audiences are some of the techniques organisations...

Tags: Roi/Tco, Retail, Productivity, Web Site Development, Search, Product Marketing, Marketing Research, Customer Relationship Management (CRM), Finance, Managerial Accounting, Internet, Marketing, Enterprise Software, Software

White papers 2009-08-27

Bank Teams With Application Platform Experts to Redesign Web-Banking Infrastructure

Alpha Bank is one of the largest banks in Greece with more than 1,000 branches, more than 15,000 employees, and a presence in Cyprus, Southeastern Europe, and the United Kingdom. The database and application platform that supported the alternative banking channels of Alpha Bank grew obsolete, making it difficult for...

Tags: Bank, Alpha Bank S.A., Pricing, Real Estate, Banking, Business Intelligence, Tools & Techniques, Service-Oriented Architecture (SOA), Product Marketing, Customer Relationship Management (CRM), Enterprise Software, Databases, Marketing, Business Operations, Financial Services, Software, Data Management, Management, Web Services

Case studies 2009-08-24

PC makers make (small) progress closing Apple's customer satisfaction gap

Apple's customer satisfaction index rating slipped a bit in 2009, but PC makers such as Gateway and HP managed to improve their ratings, according to the University of Michigan's American Customer Satisfaction Index. Apple is still leader of the pack with a score of 84, down from...

Tags: Gateway Co., Brand, PC Company, Apple Inc., Customer Satisfaction, ACSI, Product Marketing, Branding, Marketing, Larry Dignan

Blog posts 2009-08-18

Verizon, T-Mobile lead in wireless customer service; AT&T, Sprint below average

J.D. Power and Associates said Thursday that wireless customer service has improved overall as hold times and problem resolution has improved from six months ago. Verizon, T-Mobile and Alltel, which was acquired by Verizon, led the research firm's customer service rankings. Overall, customer care performance has improved...

Tags: Customer Service, Verizon Communications Inc., T-Mobile, AT&T Corp., Sprint Communications, Wireless, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software, Larry Dignan

Blog posts 2009-08-13

Best Buy will not honor $9.99 HDTV deal

Best Buy's Web site offered a 52-inch TV for less than $10 yesterday, but the deal was too good to be true. Early Wednesday morning, BestBuy.com listed a 52-in. Samsung LN52A650 LCD HDTV for $9.99 -- more than $1,600 off the $1,799 sticker...

Tags: Best Buy Co. Inc., HDTV, TVs, Tv & Home Theater, Pricing, Product Marketing, Customer Relationship Management (CRM), Marketing Research, Personal Technology, Home Entertainment, Marketing, Enterprise Software, Software, Andrew Nusca

Blog posts 2009-08-13

Live Webcast: Innovation That Will Keep Your Customers Coming Back!

When you tightly integrate your website, in-store systems, print catalogs and other sales channels, you make it easier for your customers to shop with you whenever, wherever—and however—they want. And that keeps them coming back for more. But to pull it all off, you need to have a powerful product...

Tags: Innovation, Webcast, Product Information Management, Product Information, IBM Corp., Product Marketing, Marketing

Webcasts 2009-08-13

CRMWeb 2.5 (Windows)

CRMWeb is a flexible, efficient and easy to use CRM software solution for small and medium-sized companies. CRM Web is integrating all success relevant departments of your business: sales, marketing and customer service. Flexibility, integration, adaptability, performance and reduced total costs are the key features of our web-based CRM software...

Tags: Customer Service, Customer, Microsoft Windows, CRM, Misoft Systems, CRMWeb, CRM Web, Sales Strategy, Customer Relationship Management (CRM), Product Marketing, Advertising & Promotion, Sales Force Management, Marketing Research, Enterprise Software, Sales, Software, Marketing

Software downloads 2009-08-11

Contact Send (Mobile)

is a fast & easy way to send someone a contact from your address book. Contact Send is a small subset of our much more feature-rich product, VoxNotes, which includes tons of additional features. Check out our product comparison chart at http://www.appmaniax.com/voxnotes/about.html New in Contact Send: - You can optionally...

Tags: Product Comparison, Mobile, Contact, Address Book, Product Marketing, Marketing

Software downloads 2009-08-03

Grupo STP Reduces Transaction, Processing Time and Improves New Product Development

Grupo STP wanted to integrate service-oriented architecture in projects for rapid development and launch of new products, enabling STP to efficiently achieve results and support ongoing growth - currently at 40% per year - in the customer base, which has reached 1.4 million. The challenge was to obtain detailed views...

Tags: Oracle Corp., Transaction Processing, New Product Development, Grupo STP, Service-Oriented Architecture (SOA), Application Performance Management, Operational Planning, Product Marketing, Databases, Web Services, Enterprise Software, Software, Business Operations, Marketing, Data Management

Case studies 2009-08-01