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Salesforce demos Service Cloud 2: At Dreamforce Global Gathering 2009 in San Francisco, Salesforce CEO Marc Benioff and Kraig Swensrud, senior vice president of product marketing, show attendees the company's new customer service software, Service Cloud 2. The new tool helps businesses connect their traditional call center technologies with social media applications through a cloud...; Tags: Salesforce.com Inc., Customer Service, Social Media, Product Marketing, Cloud Computing, Customer Relationship Management (CRM), Sales Force Management, Virtualization, Marketing, Enterprise Software, Software, Sales, Hardware, Service Cloud 2, Marc Benioff, Salesforce; Videos 2009-11-18
Transform your Multi-Channel Customer Experience: Advantages of Customer Communications Management: Improving the way you communicate with customers effectively managing and delivering more personalized and unified customer communications, across today's diverse media channels can maximize returns. Further, companies are generating tens of thousands of documents and businesses are facing exponential growth in the amount and types of communications, driving the need...; Tags: Pitney Bowes Inc., Customer Experience, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software; Webcasts 2009-11-06
Best Practices for Translating Customer Satisfaction into Revenue: Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a foreign language. How do you quantify customer satisfaction? Download the Best Practices...; Tags: Revenue, Customer Satisfaction, Best Practice, Product Marketing, Marketing; White papers 2009-11-06
Securing the Physical, Virtual, Cloud Continuum: Information security best practices have not changed much in 15 years -- strong perimeter defense and defense in depth are still the primary security controls. However, virtualization and cloud computing are radically altering data center operations, leading to a hybrid physical/virtual/cloud computing environment. Securing this new environment demands the adoption...; Tags: Nemertes Research, Trend Micro Inc., Best Practice, Data Centers, Cloud Computing, Virtualization, Product Marketing, Security, Storage, Hardware, Data Management, Marketing; Webcasts 2009-11-01
Software integration eases green product design: Software developers Sustainable Minds and Autodesk have created a close integration that marries Sustainable Mind's lifecycle assessment tool more closely with the Autodesk Inventor application. by Heather Clancy; Tags: Software, Product Design, Autodesk Inc., Integration, Tools & Techniques, Product Marketing, Management, Marketing, Heather Clancy; Blog posts 2009-10-29

Egsoft After-sale Service 4.5 (Windows): Egsoft After-sale Service is a process for handling customer service software, can be very convenient for customer, service, maintenance, commodity parts, warehouse, staff and assessment, accounts, and the re-visit and other practical functions. Widely used in need of repair service and after-sales service industry. Highlight the ease operation and functional...; Tags: Customer Service, Microsoft Windows, Egsoft, Egsoft After-sale Service, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software; Software downloads 2009-10-21
The power of choice: APC ALSO is shipping a timer-controlled surge protector: The product marketing teams over at APC by Schneider Electric were kind enough to point out to me yesterday that THEY, too, have introduced surge protector this year that is endowed with power-saving powers. by Heather Clancy; Tags: American Power Conversion Corp., Product Marketing, Team Management, Marketing Research, Marketing, Management, Heather Clancy; Blog posts 2009-10-01
10 questions on customer service and 'delivering happiness': An interview with Zappos CEO Tony Hsieh: Online retailer Zappos has grown astronomically since launching 10 years ago. CEO Tony Hsieh talks about superior service, corporate culture, and the science of happiness. This download is also available as an entry in our 10 Things blog.; Tags: Customer Service, CEO, Jeff Cerny, Retail, Leadership, E-business/E-Commerce, Product Marketing, Blogging, Customer Relationship Management (CRM), Management, Internet, Marketing, Enterprise Software, Software; Download resources 2009-10-01
AccessPRO Works 1.0 (Windows): AccessPRO Works will automatically and instantly calculate ALL of your eBay fees, manage your purchases, manage your customers, and track your inventory in one easy to use package. * Automatically calculate ALL eBay fees with our quick Ad Calculator. We all know eBay fee calculations are complicated (show me how...; Tags: Microsoft Windows, eBay Inc., AccessPro Works, Microsoft Excel, Corporate Communications, Product Marketing, Microsoft Office, Office Suites, Software, Marketing; Software downloads 2009-10-01
LG Telecom Cuts Product Development Time From Two Months to Two Weeks: Founded in July 1996, LG Telecom provides telephony and internet services to the South Korean market. To establish a strong, reliable business and build its subscriber base, LG Telecom based its marketing to consumers on the mobile phone-enabled lifestyle while delivering robust wireless internet and data services. To meet the...; Tags: Oracle Corp., LG Telecom, Internet, Product Development, Product Marketing, VOIP, Strategy, Wi-Fi, Telecommunications, Wireless And Mobility, Research & Development, Business Operations, Marketing, Networking, Management; Case studies 2009-10-01
Imagine that! More innovation in PPM: When Ideation Meets Project Management Innovation in the PSA/PPM space was missing for much of this decade. Professional Services Automation software and Project Portfolio Management software had fallen into a WYSIWYG what you see is what you get status for a while. Thatâ€™s...; Tags: Innovation, Software, PlanView, Tools & Techniques, Product Marketing, Project Management, Management, Marketing, It Operations, It service Management, Brian Sommer; Blog posts 2009-09-08
Using social media to turn all staff into customer service reps: There is a strong trend among corporations to use social media to turn nearly every one of their employees into customer service reps and evangelists. Best Buy is an excellent example. It is using Twitter to answer technical queries and it even specifies a minimum of 250...; Tags: Job, Customer Service, Intuit Inc., Twitter Inc., Social Media, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software, Tom Foremski; Blog posts 2009-09-04
Adobe LiveCycle solutions for intuitive user experiences: With Adobe® LiveCycle® Enterprise Suite (ES2) software, organizations like yours can easily deploy intuitive user experiences, using flexible guides and RIAs to help increase customer satisfaction and achieve a lower total cost of ownership. Download your FREE white paper here.; Tags: Adobe Systems Inc., Adobe LiveCycle, Roi/Tco, Product Marketing, Finance, Managerial Accounting, Marketing; White papers 2009-09-01
Executives Prescribe CRM Customer Service Solution to Cure Swiss Medical Advisory: When in-network customers want medical advice, they call the Swiss firm of Medi24. In fact, nursing professionals and physicians can answer upwards of 3,500 calls per day. Given such a large call volume, even small improvements in efficiency add up to significant savings. That motivated managers to implement Microsoft Dynamics...; Tags: Customer Service, Contact Center, Microsoft Corp., CRM, Customer Relationship Management (CRM), Call Centers, Product Marketing, Advertising & Promotion, Enterprise Software, Software, It Operations, Marketing; Case studies 2009-09-01
Carbon calculator as value-added service: Consider the case of Sabre: Many businesses are using carbon footprint calculators to track the environmental impact of some or all of their operations, notably travel. But what exactly can a company do with this sort of data? Travel management and services company Sabre, which is using sophisticated calculators developed using datawarehousing...; Tags: Sabre Holdings, Carbon, Product Marketing, Marketing Research, Marketing, Heather Clancy; Blog posts 2009-08-31
News to know: TiVo; Microsoft; Snow Leopard; e-readers; IBM: Here's a look at the top headlines for Thursday. TiVo's latest lawsuit, Apple, Windows 7 and how "good enough" can lead product design are on tap. by Larry Dignan; Tags: E-reader, TiVo Inc., Microsoft Corp., IBM Corp., Microsoft Windows 7, Product Marketing, Marketing, Larry Dignan; Blog posts 2009-08-27
Going From Good to Great: The online environment is dynamic- and the expectation is that retailers will stay up to the minute with the latest and greatest technology- or consumers will go elsewhere. Utilising SEM and SEO, maximising lead generation, increasing conversions, improving customer service and engaging target audiences are some of the techniques organisations...; Tags: Roi/Tco, Retail, Productivity, Web Site Development, Search, Product Marketing, Marketing Research, Customer Relationship Management (CRM), Finance, Managerial Accounting, Internet, Marketing, Enterprise Software, Software; White papers 2009-08-27
Bank Teams With Application Platform Experts to Redesign Web-Banking Infrastructure: Alpha Bank is one of the largest banks in Greece with more than 1,000 branches, more than 15,000 employees, and a presence in Cyprus, Southeastern Europe, and the United Kingdom. The database and application platform that supported the alternative banking channels of Alpha Bank grew obsolete, making it difficult for...; Tags: Bank, Alpha Bank S.A., Pricing, Real Estate, Banking, Business Intelligence, Tools & Techniques, Service-Oriented Architecture (SOA), Product Marketing, Customer Relationship Management (CRM), Enterprise Software, Databases, Marketing, Business Operations, Financial Services, Software, Data Management, Management, Web Services; Case studies 2009-08-24
PC makers make (small) progress closing Apple's customer satisfaction gap: Apple's customer satisfaction index rating slipped a bit in 2009, but PC makers such as Gateway and HP managed to improve their ratings, according to the University of Michigan's American Customer Satisfaction Index. Apple is still leader of the pack with a score of 84, down from...; Tags: Gateway Co., Brand, PC Company, Apple Inc., Customer Satisfaction, ACSI, Product Marketing, Branding, Marketing, Larry Dignan; Blog posts 2009-08-18
Verizon, T-Mobile lead in wireless customer service; AT&T, Sprint below average: J.D. Power and Associates said Thursday that wireless customer service has improved overall as hold times and problem resolution has improved from six months ago. Verizon, T-Mobile and Alltel, which was acquired by Verizon, led the research firm's customer service rankings. Overall, customer care performance has improved...; Tags: Customer Service, Verizon Communications Inc., T-Mobile, AT&T Corp., Sprint Communications, Wireless, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software, Larry Dignan; Blog posts 2009-08-13