print advertising Resources on ZDNet

ZDNet Resources

Newspaper advertising: online growth continues to outpace print: While spending for print advertising in newspapers remained essentially flat in the first quarter of 2006, versus the same period in 2005, up only 0.3%, spending for online advertising at newspaper Web sites increased almost 35%, according to NAA, the Newspaper Association of America. It is the eighth consecutive quarter...; Tags: Performance management, advertisement, print advertising, performance; Blog posts 2006-06-03
print advertising gets a name: Newspapers and magazines are still in Google's sights. For a couple of months, they have been experimenting by purchasing pages in magazines on which to place ads. Google recently launched an invitation-only extension of AdWords called "Google Publication Ads" that specifically targets offline publications.Along with this new...; Tags: Google Inc.; Blog posts 2005-11-14
Newspaper Improves Accountability and Reliability and Increases Ad Sales: With a circulation of 200,000, The Virginian-Pilot is the largest daily metro newspaper in Virginia. Approximately 60 percent of the newspaper's revenue comes from selling print advertising inserts to large, local retailers. In an effort to increase insert sales and to improve sales force effectiveness, The Virginian-Pilot deployed a solution...; Tags: Newspaper, Advertisement, Microsoft Corp., Print Advertising, Accountability, Sales Strategy, Sales Force Management, Financial Accounting, Sales, Finance; Case studies

Additional Resources

Safari "Carpet Bomb" attack information released: Nitesh Dhanjani released information about some of his newest research on the Safari web browser this morning, and interestingly enough, Apple has decided NOT to fix some of the issues he presented. Dhanjani reported three issues, as follows below from his blog: 1. Safari Carpet Bomb.It...; Tags: HTML, Apple Safari, Apple Inc., Issue, Safari Carpet Bomb.It, Security, Nathan McFeters; Blog posts 2008-05-15
The real question: Is Microsoft still interested in Yahoo?: I actually believed Microsoft CEO Steve Ballmer when he said he was walking away from buying Yahoo. I wasn't among the crowd who thought Ballmer was just posturing, waiting for Yahoo stock prices to plummet and Yahoo shareholder lawsuits to mount before sweeping back in and getting Yahoo for a...; Tags: Yahoo! Inc., Microsoft Corp., Web Site Development, Financial Accounting, Internet, Finance, Mary Jo Foley; Blog posts 2008-05-15

Can Icahn bring Microsoft's Yahoo bid back?: Updated: Billionaire investor Carl Icahn announced an alternate board of directors for Yahoo in a move that could revive a Microsoft bid. Will Microsoft chief Steve Ballmer bite? As expected Icahn announced his alternate slate, which includes Mark Cuban, who sold Broadcast.com to...; Tags: Yahoo! Inc., Microsoft Corp., Carl Icahn, Corporate Governance, Business Operations, Corporate Law, Larry Dignan; Blog posts 2008-05-15
Ask.com buys Dictionary.com; Bolsters reference content: Ask.com plans to buy Lexico Publishing Group, the company behind Dictionary.com, Thesaurus.com and Reference.com, for an undisclosed sum. The fourth largest search engine briefed a few reporters on its plans such as News.com's Stephen Shankland. The deal is expected to be officially announced Thursday. ...; Tags: Ask.com, Larry Dignan; Blog posts 2008-05-15
Aviv Raff drops an 0-day for IE 7.0 and 8.0b on XP: I've been busy all day and just haven't been able to get to it until now, but Aviv Raff is a seriously bad man. I follow his blog religiously as he always has some cool stuff going on and a lot of it tends to be thought provoking for other...; Tags: HTML, Microsoft Windows XP, Microsoft Internet Explorer 7, Blog, Microsoft Internet Explorer, Aviv Raff, Blogging, Web Browsers, Internet, Nathan McFeters; Blog posts 2008-05-14
Comcast scoops up Plaxo: good move: In a move that surprises few people, Plaxo is being acquired. The surprise - at least for some - is that it is Comcast and not one of the usual suspects of Facebook or Google. Comcast is Plaxo's biggest partner and provides hosting for all Comcast email subscriber address books....; Tags: Plaxo Inc., Comcast Corp., Advertising & Promotion, E-mail, Marketing, Online Communications, Dennis Howlett; Blog posts 2008-05-14
Does Microsoft really need to diversify into consumer products?: Watching Microsoft Chairman Bill Gates go through the paces during his last Microsoft CEO Summit keynote on May 14, I couldn't help but ponder again why Microsoft thinks it needs to be both a business and a consumer software vendor. From May 13 to 15, Microsoft officials...; Tags: Microsoft Corp., Tech Innovation, Groupware, Enterprise Software, Software, Mary Jo Foley; Blog posts 2008-05-14
Google grabs for billions in pharma gold...: Google has asked all hacks to assemble at the Googleplex Monday 19th to hear about the state of search and also Google Health. That sounds like hearing about the health of Google and also its new service Google Health. Health is a tricky area for Google. I remember chatting...; Tags: Google Inc., Pharmaceutical Company, Health Care, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Tom Foremski; Blog posts 2008-05-13
Earthlink finally pulls out of Wireless Philly, but all is not lost: The final nail in the coffin of municipal Wi-Fi was hammered today as Earthlink pulled the plug on Philadelphia's wireless program, as the Wall Street Journal reports. "This was about a business model that simply didn't work," said Rolla Huff, chief executive of the Atlanta-based Internet services...; Tags: EarthLink Inc., City, Network, Municipal Wi-Fi, Wi-Fi, Wireless, Richard Koman; Blog posts 2008-05-13
Craigslist fires back at eBay; Bogus Google ads to Kijiji alleged: Craigslist has filed its response to eBay's lawsuit and the company hits back--hard. Craigslist alleges that eBay participated in everything from "unlawful and unfair competition," false advertising, business interference and even phishing attacks. The official list via Craigslist: "We filed a complaint in California today, charging...; Tags: Google Inc., Craigslist, Advertisement, eBay Inc., Phishing, Cyberthreats, Security, Spam And Phishing, Larry Dignan; Blog posts 2008-05-13
Microsoft vs. Google: Are all monopolies created equal?: Are Microsoft and Google really locked into a zero-sum game, where every gain in Google's search business translates into an automatic kick-in-the-pants for Microsoft? That seems to be the premise, to a degree, of a couple of new items -- one on the Financial Times and...; Tags: Google Inc., Advertisement, Operating System, Microsoft Corp., Monopoly, Microsoft Windows, Operating Systems, Software, Mary Jo Foley; Blog posts 2008-05-13
PDF Print Multiple PDF Files at once Software (exe): Print multiple PDF files simply selecting them at once. This requires a version of the free Adobe Acrobat reader which can be found on the Web, for example searching through google. Once you've installed this software, Simply select the PDF files that you wish to print, click the 'print' button,...; Tags: Software, Adobe PDF, File Splitter; Software downloads 2008-05-13
PrinterSetup project for CUPS: A recently released printer utility for larger Mac deployments is in "prototyping phase." For those managing mass-quantities of Macs and Unix machines, this project could be useful. PrinterSetup is a component of PrintingWorks, an open-source CUPS "print accounting solution" by Lucid Information Systems. The docs say it's...; Tags: Apple Macintosh, PrinterSetup, Printers, Hardware, Peripherals, David Morgenstern; Blog posts 2008-05-12
Google kicks off its Facebook ground war: Google kicks off its Facebook ground warGoogle kicks off its Facebook ground warGotta love how Google is always playing the "me too!" card on their services. If only they spent more time innovating instead of copying others and sitting around playing with office toys. This service will be...; Tags: Social networking, Google Inc., Facebook; Discussion threads 2008-05-12
The application interface problem: I believe that almost any programming language can be used to build almost any kind of user interface, but that the closer the user interface is to the assumptions built into the language, the simpler and more efficient this component of the overall application will be. More importantly, I believe...; Tags: Application, User Interface, Tool, Productivity, Enterprise Software, Software, Paul Murphy; Blog posts 2008-05-12
RIM officially announces the BlackBerry Bold and a $150 million development fund: There have been rumors of a new BlackBerry design, often labeled the BlackBerry 9000 series, and today RIM posted the official announcement of the BlackBerry Bold smartphone that will be coming this Summer to a carrier near you. RIM also announced a US$150 million mobile applications and services development fund...; Tags: Research In Motion Ltd., Mobile, RIM BlackBerry, Display, Handhelds, Smart Phones, Hardware, Consumer Electronics, Personal Technology, Matthew Miller; Blog posts 2008-05-12
Why MSFT must make an acquisition in online media: Businessweek's cover story is: "Inside Microsoft's War Against Google - With Yahoo off the table, Microsoft plans to challenge Google's online-ad juggernaut alone. A behind-the-scenes look at its provocative strategy." This behind the scenes look isn't very deep. It mostly centers on MSFT's "top U.S. salesman for...; Tags: Acquisition, Advertisement, Online Media, Microsoft Corp., Online Advertising, MSFT, Tom Foremski; Blog posts 2008-05-09