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- Apple's ad spend almost a half-billion dollars
- There's no doubt that Apple has become one of the most popular brands around the globe - iPod, iMac, iPhone, iTunes. I'm sure you've heard of them. Likewise, you probably know about Apple's "I'm a Mac, I'm a PC" TV commercials and can spot an iPod billboard on a moving...
- Tags: Advertisement, Apple Inc., Sam Diaz
- Blog posts 2008-11-21
- Corporate holiday parties: Is there reason to celebrate?
- In the midst of job cuts, slower sales and declining stock prices, it's hard for the corporate world to put on a smile and celebrate with a holiday party this season. Morale alone may be reason to keep that holiday party scheduled - but be careful to be frugal but...
- Tags: Holiday Party, Recruitment & Selection, Sales Strategy, XML, Food & Beverage, Financial Accounting, Investment, Human Resources, Workforce Management, Sales, Software/Web Development, Web Development, Manufacturing, Finance, Sam Diaz
- Blog posts 2008-11-21
- ... But Digital TV Transition Can Get Action
- The Bush Administration and Congress seem ready to bag it on the economic policy front. Witness the stock market reaction to its inaction this week on the auto industry and financial institutions' continued stresses. But they can take time to fix the hard-stop to analog TV...
- Tags: Stock, Digital Television, Stock Market, Investment, TVs, Tv & Home Theater, Finance, Personal Technology, Home Entertainment, Tom Steinert-Threlkeld
- Blog posts 2008-11-21
- A guide to cutting IT costs
- Reduction of spending in the IT department is more art than science. Metri consultant Paul Michaels offers some advice on how to get it right. For the past few months everyone was hoping the IT industry might be saved the worst of the credit crunch fallout, on the...
- Tags: CIO, Benchmarking, Information Technology, IT Cost, Paul Michaels, Conundrum, Strategy, Management, IT management, costs, cutbacks, staffing, Paul Michaels silicon.com
- News items 2008-11-21
- Technology for Providing Educational Video on Demand on Campus
- Much hope has been placed in the past on Educational Television for improving educational standards and distance education. However, in many countries the impact of this technology has been limited. Some of the reasons are discussed along with possible technical solutions. One solution that has been developed at HP Labs...
- Tags: Hewlett-Packard Co., VoD, TVs, Tv & Home Theater, Satellite TV, Video On Demand (VoD), E-learning, Personal Technology, Home Entertainment, Consumer Electronics, Enterprise Software, Software
- White papers 2008-11-21
- Video Is Not The Future of the Internet. It's the Present.
- Auto companies may be going out of business. The Dow Jones Industrial Average is shrinking dramatically, by the day. Consumer confidence is at a post-war low. But Internet traffic is unabated. Notably, it's led by consumers. And video. "We are living in unprecedented times,''...
- Tags: P2P, Traffic, Video, Consumer Traffic, Corporate Communications, Internet, Marketing, Tom Steinert-Threlkeld
- Blog posts 2008-11-20
- Subscription music services: Are we there yet?
- Microsoft on Thursday announced a new music subscription model for its Zune music player and the big question in the back of the room is this: Will subscription music services ever become dominant? Sure, there are a few folks that subscribe to their music. And Microsoft has...
- Tags: Microsoft Zune, Music, Larry Dignan
- Blog posts 2008-11-20
- News to know: Storm; Holiday gift guide;Lenovo malware; Dell
- Here are today's notable headlines. You can get News To Know via email alert and RSS daily: Josh Taylor: Hands On: The BlackBerry Storm Gallery: Up close and personal: The BlackBerry Storm ZDNet's 2008 Holiday Gift Guide: Top...
- Tags: Apple iPhone, Larry Dignan, Dell Computer Corp., Yahoo! Inc., T-Mobile, Malware, RIM BlackBerry, VUDU, Handhelds, Home Entertainment, Hardware, Personal Technology
- Blog posts 2008-11-20
- Live Webcast: Using VoIP to Cut Costs in a Slowing Economy
- Businesses of all sizes are now realizing the need to not only cut costs but continue to provide infrastructure and tools to grow their businesses. Business VoIP technology has proven to lower costs while providing improved business communications. Nevertheless, there are still those who remain skeptical,...
- Tags: Webcast, Business Communication, Telephony, VOIP, Telecommunications, Networking
- Webcasts 2008-11-20
- From Peter Chernin to Mark Cuban: Picking Jerry Yang's Replacement
- So, Peter Chernin's name keeps coming up as a potential replacement for Jerry Yang as CEO of Yahoo. Chernin's the always-cool president of News Corp. Under Rupert Murdoch and Chernin, the old-line publisher and broadcaster has shown serious savvy about new media. People...
- Tags: Jerry Yang, Yahoo! Inc., Mark Cuban, Peter Chernin, Corporate Communications, Entrepreneurship, Investment, Marketing, Management, Finance, Tom Steinert-Threlkeld
- Blog posts 2008-11-19
- Can a price cut, TV ad give Zune a lift?
- This holiday season, if you can't afford an iPod, will you consider a Zune? Microsoft is announcing a price cut today to its flash-based Zune models: $99 for the 4GB model, $139 for the 8GB version and $179 for the 16GB player. That prices the devices less...
- Tags: Software, Advertisement, Microsoft Zune, TV, Tools & Techniques, Digital Music, Digital Media, Management, Personal Technology, Consumer Electronics, Sam Diaz
- Blog posts 2008-11-19
- On-Demand Video Consumption, three-Month Average Ending August 2008
- Type of Video Subscribers, 000 Share of audience Amateur Video Clips 1,346 37.9% Music Videos 1,224 34.5% Comedy Videos 1,179 33.2% Movie Trailers 1,074 30.2% Full TV/film 727 20.5% Local/National/World News 645 18.1% Entertainment/Celebrity News 629...
- Tags: On-demand, Corporate Communications, Cloud Computing, TVs, Tv & Home Theater, Marketing, Personal Technology, Home Entertainment, NB
- Blog posts 2008-11-19
- VUDU shuns economic reality; targets high-end
- $1299? Are they out of their minds? Last week, I posted an entry about VUDU, the company that's selling a $300 set-top box that enables consumers to rent or buy downloadable movies. I like the service, but in these economic times, it's tough - though not impossible...
- Tags: VUDU, Home Entertainment, Tv & Home Theater, Branding, Consumer Electronics, Personal Technology, Marketing, Sam Diaz
- Blog posts 2008-11-19
- First Core i7 desktops from Dell, Alienware and Gateway
- Now that Intel has officially released its Core i7 processor, fresh desktops are arriving daily. Dell has released four systems with Core i7 processors, including one mainstream Studio XPS desktop and three gaming rigs. Gateway also announced two FX-series gaming systems. Notably absent is HP, which has yet to announce...
- Tags: Desktop, Alienware, Hard Drive, Dell Computer Corp., Gateway Inc., Memory, Core, Gateway FX6800-01, Games, Microsoft Windows Vista (Longhorn), Flash Memory, Personal Technology, Operating Systems, Microsoft Windows, Software, John Morris
- Blog posts 2008-11-19
- HP unveils multi-touch consumer laptop/tablet
- Hewlett-Packard on Wednesday launched its first multi-touch notebook for consumers. The TouchSmart tx2 Notebook PC was modeled after HP's desktop version of the same name (statement, Techmeme). The move ups the ante in the notebook race--assuming you think multi-touch is important. The laptop also...
- Tags: Hewlett-Packard Co., Multi-touch, Laptop Computer, Tablets, Notebooks, Hardware, Notebooks & Tablets, Larry Dignan
- Blog posts 2008-11-19
- CRM 2009 Forecast: How'd I Do in 2008? Gimme A High Four!
- Usually, when I begin my forecast for the coming year, I like to look at how I did the previous year - which is usually disconcerting to say the least. So, in honor of my first non-intro post for this ZDNET blog, I'm going to be nakedly transparent and show...
- Tags: Social Media, Business, Tool, CRM, Zoho, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg
- Blog posts 2008-11-18
- More tidbits about electronics recycling and e-waste
- Goodness, they did it. As debate continues over nasty e-recycling behavior and the role of the government, businesses and the average U.S. citizen in fixing the situation, Massachusetts asset disposition company Converge has delivered on its promise to expand its international network with responsible partners. The company says it has...
- Tags: Asset, Recycling, Electronics, E-waste, TV, Alberta Recycling, Asset Management, Operational Planning, Business Operations, Heather Clancy
- Blog posts 2008-11-18
- Adobe lands MLB.com deal
- updated: Adobe has reportedly landed a Flash deal with MLB.com upending Microsoft's Silverlight. Andy Plesser at Beet.tv reports: Adobe has landed a two-year agreement with Major League Baseball to stream its 2,500-plus spring training, regular season and post-season games live to MLB.com's 1.5 million subscribers. Games...
- Tags: Adobe Systems Inc., MLB, Microsoft Silverlight, Microsoft Corp., Games, Personal Technology, Larry Dignan
- Blog posts 2008-11-17
- Unemployed? Five reasons to build your resume with FOSS contributions
- It looks like we've gone from speculating whether we're headed into recession depression, to speculating just what that depression is going to look like. Yihong Ding, over on the Thinking Space blog,predicts that we'll have a "Golden Age" of the Web thanks to millions sitting at home with little else...
- Tags: Web, F/OSS, Channel Management, Open Source, Marketing, Joe Brockmeier
- Blog posts 2008-11-17
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White Papers and Webcasts
Designed specifically to address the concerns of senior IT managers at organizations with more than 100 employees, the Intel Premier IT Professional Program provides best practices via local and e-Seminars and a members-only Web site.
