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- KFC UNThinking at the UN
- Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite. My ZDNet colleague Jason Perlow was spammed today by a top PR agency with...
- Tags: Brand, KFC Corp., UN General Assembly, Yum, Branding, Public Relations, Marketing, Corporate Communications, James Farrar
- Blog posts 2009-10-22
- Microsoft’s Project 2010
- The conference announcements so far... I just watched Microsoft executives demonstrate the upcoming Project 2010 product here in Phoenix at the Project Conference 2009. Here are my first blush comments/observations: 1) The product has matured significantly as a PPM solution....
- Tags: Microsoft Corp., PPM, Portfolio Management Function, Microsoft Project, Microsoft Office, Office Suites, Software, Brian Sommer
- Blog posts 2009-09-16
- Where have all the blogs gone?
- Once readers decide that real news...is what they want instead of misinformation, consistently wrong analysts' opinions, unresearched information pieces all of which is brought to them with terrible spelling and grammar, they will ditch bloggers for more professional media content. Blogs will be for those that enjoy trolling through talkback...
- Tags: Blogging, blog, blogger
- Discussion threads 2009-08-29
- Public relations fail: A lesson and a rant
- This is not a PR thingThis is a email etiquette thing. Whenever somebody emails in bulk, BCC should be used. This ranges from sending a link to those puppies on YouTube you know who you are to professional ads.Not entirely, but kind of isHarry,I don't disagree with you that this...
- Tags: Blogging, public relations, rant
- Discussion threads 2009-08-19
- PR Blues
- Immediately prior to an event, such as IDG World Expo's OpenSource World or VMware's VMworld, suppliers having something new to offer and planning an announcement at the event do their best to "get out the word out" to analysts, consultants and journalists (A/C/Js). This means that public relations, analyst relations...
- Tags: Analyst, Supplier, A/C/Js, AR/PR/MR, Side Effect, Public Relations, Channel Management, Marketing, Corporate Communications, Dan Kusnetzky
- Blog posts 2009-08-19
- OpenSource World/NGDC/CloudWorld Experiences
- I've been running from meeting to meeting at IDG World Expo's OpenSource World/Next Generation Datacenter/CloudWorld Conference at the Moscone Center in the heart of beautiful San Francisco (see OpenSource World/NGDC/CloudWorld.) Here are my initial impressions of the event: The event is significantly smaller than any I...
- Tags: IDG World Expo, Event, Vendor Area, Data Centers, Channel Management, Cloud Computing, Virtualization, Strategy, Storage, Hardware, Data Management, Marketing, Management, Dan Kusnetzky
- Blog posts 2009-08-12
- Review: T-Mobile HTC Touch Pro2 is a hefty device with a price to match
- Price changeAt the eleventh hour T-Mo changed the price (due to howls over the $350 two year contract price).Two year contract: $279One year: $329Much more attractive prices.And don't forget California purchasers even existing customers upgrading, you have 30 days to try out the phone. Don't like it, send it...
- Tags: Telecom & Utilities, calender, phone, T-Mobile, SIM card, hefty device, T-Mobile HTC Touch Pro2
- Discussion threads 2009-08-11
- A View from the Engine Room: Booz Allen Build a Collaborative Business
- Two key members of the winning Booz Allen Hamilton 'Hello' team, to whom I presented the Open Enterprise 2009 trophy at June's Enterprise 20 conference in Boston, discuss the realities of their collaboration environment above. Megan Murray & Donna Lucas are in the...
- Tags: John Chambers, Team, Marketing, Environment, Social Media, Cisco Systems Inc., Twitter, Megan Murray & Donna Lucas, Collaboration, Groupware, Enterprise Software, Software, Oliver Marks
- Blog posts 2009-08-06
- Microsoft does a 180: Tech testers to get a copy of Windows 7 for free
- Microsoft does a 180: Tech testers to get a copy of Windows 7 for freeStill not the right thingThe public testers are the ones taking the risks with their personal equipment to see how the software works in the wild when the hardware is not cookie-cutter and the software being...
- Tags: Microsoft Windows 7, MicroSoft DOES, Microsoft Corp., Microsoft Windows
- Discussion threads 2009-07-30
- My AutoPlay 8.52 (Windows)
- My Autoplay is one of popular and easy tools for creating professional autoplay menus, interactive presentations, multimedia applications, and custom software in just minutes without programming experience. Use your favorite content such as images, video, music, web, flash, text, buttons, Hyperlinks, and more. The menu will pop up when your...
- Tags: CD, Microsoft Windows, Arafasoft
- Software downloads 2009-07-30
- File format blues
- Routinely suppliers of technology and services send me a presentation deck. This deck is to meant to be the central focus of a conversation about their products or services. One would expect that these suppliers, or their public relations firms, would do their best to make sure that these presentations...
- Tags: Format, Microsoft Office, Microsoft Windows Genuine Advantage, Supplier, Microsoft Corp., Tools & Techniques, OpenOffice, Channel Management, Management, Office Suites, Software, Marketing, Dan Kusnetzky
- Blog posts 2009-07-29
- IBM gives Mobile County Public Schools power to be proactive
- When IBM PR folks sent me their press release on their recent efforts with the Mobile County Public Schools in Alabama, I was moderately impressed. They were harnessing a lot of data for educators but it hardly seemed revolutionary in this era of data-driven instruction. Then...
- Tags: Performance, Mobile, Student, Teacher, IBM Corp., Performance Management, Pricing, Business Intelligence, Tools & Techniques, Advertising & Promotion, Databases, Enterprise Software, Human Resources, Workforce Management, Marketing, Software, Data Management, Management, Christopher Dawson
- Blog posts 2009-07-12
- Windows 7 pricing: Some users fume as the rose-colored discounts fade
- Windows 7 pricing: Some users fume as the rose-colored discounts fadeTalk about beating a horse to death.How many more articles are we going to see about Windows pricing. Let me make it really simple for everyone:You either find the price acceptable for what you get and you buy Windows 7...
- Tags: Pricing, Marketing research, Microsoft Windows Vista (Longhorn), Operating systems, Microsoft Windows 7, pricing strategy, Microsoft Windows, rose-colored discount, Windows 7 pricing, Microsoft Corp.
- Discussion threads 2009-07-02
- Building walls between PR, journalists: A worst practice
- Building walls between PR, journalists: A worst practicebad planI don't see how they could possibly scale this. HARO grew hand over fist in the first few months. If they grow, subscribers - both PR pros and reporters - will be impacted by the timeliness factor. Reporters should forget using this...
- Tags: Construction, Haro, ProfNet, wall, public relations
- Discussion threads 2009-06-17
- The cure for YouTube's ills: Charge for uploads
- The cure for YouTube's ills: Charge for uploadsyea, right.Business and marketing types will destroy everything. They have destroyed our banks, destroyed our automotive industry and now they want to destroy the internet.The whole country needs a new business model that does not include Wall Street where greed rules.RE: The...
- Tags: INTERNET, YouTube Inc.
- Discussion threads 2009-06-01
- Layoffs hit Microsoft security unit
- Layoffs hit Microsoft security unitOH NO!That's the last department where they should lay people off.RE: Layoffs hit Microsoft security unitinstead of laying off people the big shot executives can cut there bonuses and other perks they are enjoying... at least that will save some jobsWindows has no security... ;)What security,...
- Tags: Microsoft Windows NT, security, Microsoft Corp., Microsoft security unit, Microsoft Security, layoff
- Discussion threads 2009-05-06
- Swine flu? What it means for IT professionals
- Swine flu? What it means for IT professionalsSwine Flu is not Bird FluOur company's plan for bird flu is *wildly* different than for this one. We used the 1918 Spanish Flu as our bird flu model, which has a 1% fatality rate for healthy 20-40 year olds.If something like that...
- Tags: fatality, H1N1 flu, VPN, What it means
- Discussion threads 2009-04-29
- Is it time for a Chief Social Media Officer?
- Is it time for a Chief Social Media Officer?CSMO? No.. no more C titlesAlong with CTO, CIO, CSO, CMO CISO.. come on people. There are too many C titles. In most cases CIO's don't sit on the board, CTO's don't sit on the board, CSOs NEVER sit...
- Tags: C/C++, Corporate governance, Programming languages, social media, Chief Social Media, C, Is It Time, IS IT, marketing, board
- Discussion threads 2009-04-16
- LinkAssistant SEO Tool 3.0 (Mac)
- LinkAssistant is an all-in-one SEO software suite for webmasters and SEOs who need to promote their sites in Google, Yahoo! and MSN. By using LinkAssistant, you can dramatically boost your site's link popularity, which is the single most important factor search engines use to rank your site. The...
- Tags: Search Engine Optimization, Google Inc., Apple Macintosh, Search Engine, Site, Link-Assistant, LinkAssistant, Search, Business Structures, Marketing Research, Apple Mac OS X, Finance, Marketing, Operating Systems, Software, Apple Mac OS
- Software downloads 2009-03-23
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