<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://updates.zdnet.com/">
<channel>
	<title><![CDATA[pr agency Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/pr+agency.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to pr agency]]></description>
	<s:counts start="0" returned="3" found="3" />
	<language>en-us</language>
	<item>
		<title><![CDATA[PR agencies: There's been a terrible miscommunication]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-17925-0.html?forumID=1&threadID=62452&messageID=1151112&start=0]]></link>
		<description><![CDATA[PR agencies: There's been a terrible miscommunicationI'm shocked, shocked to find that [lying] is going on in here!Two "untruths" from the 10 firms that received the most positive mentions in the survey. Untruth #1, 'ZDNet endorsed us.' Untruth #2, 'we're taking market share from competitors based on our social media...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 24 Mar 2009 22:32:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/hello%2521.html"><![CDATA[Hello!]]></category>
		<category domain="http://updates.zdnet.com/tags/public+relations.html"><![CDATA[public relations]]></category>
		<category domain="http://updates.zdnet.com/tags/pr+agency.html"><![CDATA[PR agency]]></category>
		<category domain="http://updates.zdnet.com/tags/miscommunication.html"><![CDATA[miscommunication]]></category>
	</item>
	<item>
		<title><![CDATA[Social PR Research Report - Part One]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=927873]]></link>
		<description><![CDATA[The following information resulted from a multiple-question survey posted in November 2008 asking company leaders and marketing decision-makers about their public relations agencies. The main objective was to determine which PR firms are best attuned to social media and are developing the most beneficial social programs for their clients. It...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 23 Feb 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/pr+agency.html"><![CDATA[PR Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Research report: Is 'social PR' for real? Which agencies get it?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=512]]></link>
		<description><![CDATA[With social media being the "hot thing," which PR agencies get it and which ones don't? And do companies even care about this stuff? by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 19 Feb 2009 10:48:23 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/client.html"><![CDATA[Client]]></category>
		<category domain="http://updates.zdnet.com/tags/survey.html"><![CDATA[Survey]]></category>
		<category domain="http://updates.zdnet.com/tags/pr+agency.html"><![CDATA[PR Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
</channel>
</rss>
