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- PR agencies: There's been a terrible miscommunication
- PR agencies: There's been a terrible miscommunicationI'm shocked, shocked to find that [lying] is going on in here!Two "untruths" from the 10 firms that received the most positive mentions in the survey. Untruth #1, 'ZDNet endorsed us.' Untruth #2, 'we're taking market share from competitors based on our social media...
- Discussion threads 2009-03-24
- Social PR Research Report - Part One
- The following information resulted from a multiple-question survey posted in November 2008 asking company leaders and marketing decision-makers about their public relations agencies. The main objective was to determine which PR firms are best attuned to social media and are developing the most beneficial social programs for their clients. It...
- White papers 2009-02-23
- Research report: Is 'social PR' for real? Which agencies get it?
- With social media being the "hot thing," which PR agencies get it and which ones don't? And do companies even care about this stuff? by Jennifer Leggio
- Blog posts 2009-02-19
Additional Resources
- KFC UNThinking at the UN
- Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite. My ZDNet colleague Jason Perlow was spammed today by a top PR agency with...
- Blog posts 2009-10-22
- Nook Clarified: Really solid progress for e-readers
- Yesterday, I posted a long analysis of what I thought was right and strangely wrong about the Barnes & Noble Nook. Matt Miller today got a clarification about my main concern, which was that Barnes & Noble seemed to have said, according to several published reports, that Wi-Fi would work...
- Blog posts 2009-10-21
- AT&T's "problem" customers get the blame
- Fortune Magazine swallows the AT&T pitch hook, line and sinker in a story titled "Bandwidth hogs â€" iPhones and other smartphones." Writer Jon Fortt dishes up a steaming dish of bull shoveled straight out of AT&T PR: Now the wireless providers hawking those Internet-enabled mobile devices...
- Blog posts 2009-09-02
- Microsoft and their Photoshop diversity policy
- Wow!Looking forward to hearing the PR claw back for this one. This is just in-excusable, regardless of local politics. It's not even well done!World's shortest neckCould have lifted the head a bit higher.Also, not necessarily any sinister motive. When budgets are enormous, you pay for focus groups to determine...
- Discussion threads 2009-08-25
- Microsoft external PR chief to get a blue badge
- Microsoft's newest Corporate Vice President, who picks up his blue employee badge at the end of August, will be someone very familiar with the inner workings of the company. Frank Shaw, who currently heads the Microsoft account at PR agency Waggener Edstrom, will become the company's new Corporate Vice President...
- Blog posts 2009-07-28
- Payola bloggers, FTC is watching you
- A few years back, the blogosphere was gnashing its teeth about blogger payola -- taking perks and payments from advertisers and PR firms. Many bloggers justified the practice with "I take their money and write what I want anyway!" and "Hey, this is my meal ticket and by the time...
- Blog posts 2009-06-22
- The marketing myth of "free" social media
- Marketers and PR people are all over Twitter, FaceBook, etc. They love "social media" because they can get past the "gate keepers" in traditional media. And there have been several instances where they've managed to promote their clients at seemingly little or no cost. ...
- Blog posts 2009-06-13
- The just shoot me vacation: Stay tethered; Forget two weeks; Install a fax in your room
- This in from outplacement firm Challenger, Gray & Christmas: You must bring your smartphone, laptop and every other work-tethering item on your vacation. If not you'll just worry about being laid off. Here's what America has come to---a two week vacation is deemed too long and you...
- Blog posts 2009-05-20
- Social PR Survey II: Continued disconnect between clients, agencies
- Back in February I published the results of a social public relations survey that attempted to gauge client satisfaction levels with their current PR agencies. What showed up was dismal - and really showed that client trust in their agencies was low. Given that data, and several...
- Blog posts 2009-05-11
- Sickening swine flu, social media opportunism
- It's times like these that make me ashamed to say I work in marketing. The noise around swine flu has quieted down a little, but that's not to say that people still shouldn't be wary. However, I'm a little peeved at the types of media pitches I...
- Blog posts 2009-05-06
- Is it time for a Chief Social Media Officer?
- Peter Kim posed the question during his Web 2.0 Expo panel in San Francisco a couple weeks ago: "Is it time for a Chief Social Media Officer?" It was a question that no one else really touched on and, from my perspective, the packed room was split between nods of...
- Blog posts 2009-04-16
- GMail Autopilot: If Only.
- Sick of responding to every single email? Today Google announced its new Gmail Autopilot feature, which uses advanced CADIE technology, brought to you from the folks who gave you ELIZA. Google may be pulling a fast one on us, but this is a...
- Blog posts 2009-04-01
- Iceland could become a green hub for global cloud computing
- Iceland is in a bit of trouble these days, its economy collapsed last year when its three largest banks failed. And so now it is being bailed out by the International Monetary Fund and trying to get its economy on an even keel. One of Iceland's most...
- Blog posts 2009-03-29
- PR agencies: There's been a terrible miscommunication
- Last month I released the findings of my "Social PR Survey," in which I asked more than 500 marketing decision makers about satisfaction levels with their public relations agencies and their desires for social media. To my surprise the survey results ignited much discussion. This, of course, was the intended...
- Blog posts 2009-03-23
- SxSW 2009: Press lunch hosted by Porter Novelli
- I've had a bunch of press passes to events in the past, but I've never experienced this much hospitality. Porter Novelli is a marketing/PR agency that organized SxSW's press entities. As a member of the press I've gotten great...
- Blog posts 2009-03-14
- Human botnets and Twitnets - the problem with commercial social media
- The problem with social media is that if you try to manipulate it for marketing purposes it can blow up in your face and bite you in the butt (mashup metaphor #32). Take a look at the Procter and Gamble experiment to sell "Tide" t-shirts. Brian Morrissey, Digital Editor...
- Blog posts 2009-03-12
- Microsoft's PR agency releases Twitter trend-tracking tool
- Microsoft's PR agency releases Twitter trend-tracking toolGoodGood idea. Hopefully they will pay attention to whatever they find on there. RobertRE: Microsoft's PR agency releases Twitter trend-tracking toolCurious to see an advanced version of this tool, for the moment, I see search.twitter.com fully customized
- Discussion threads 2009-03-12
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