porter novelli

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SxSW 2009: Press lunch hosted by Porter Novelli

I've had a bunch of press passes to events in the past, but I've never experienced this much hospitality. Porter Novelli is a marketing/PR agency that organized SxSW's press entities. As a member of the press I've gotten great...

Tags: SXSW, Porter Five Forces, Porter Novelli, Public Relations, Strategy, Marketing, Corporate Communications, Management, Andrew Mager

Blog posts 2009-03-14

Additional Resources

Social PR Survey II: Continued disconnect between clients, agencies

Back in February I published the results of a social public relations survey that attempted to gauge client satisfaction levels with their current PR agencies. What showed up was dismal - and really showed that client trust in their agencies was low. Given that data, and several...

Tags: Agency, Social Media, Client, Survey, Advertising & Promotion, Public Relations, Marketing, Corporate Communications, Jennifer Leggio

Blog posts 2009-05-11

PR agencies: There's been a terrible miscommunication

Last month I released the findings of my "Social PR Survey," in which I asked more than 500 marketing decision makers about satisfaction levels with their public relations agencies and their desires for social media. To my surprise the survey results ignited much discussion. This, of course, was the intended...

Tags: Public Relations, Agency, Survey, Advertising & Promotion, Marketing Research, Marketing, Jennifer Leggio

Blog posts 2009-03-23

More results on use of Web 2.0 in business emerge

The last few weeks have seen a series of interesting new reports, studies, and papers on the past, present, and future of Web 2.0 concepts and applications as applied to businesses. Most notable for many industry watchers have been fairly rigorous new works by McKinsey & Company as well...

Tags: Crowdsourcing, Enterprise 2.0, Collaboration, Collective Intelligence, Business Process Management, Architecture of Participation, Blogs, Business Models, Wikis, Web services, Web as Platform, Web 2.0 Platforms, Web 2.0, User Generated Content, Two-Way Web, Social Software, Social Networking, Social Media, SOA, RSS, Open APIs, Mashups, Lightweight Service Models, Hype, Governance, Global SOA, Enterprise Wikis, Enterprise Web 2.0, Enterprise Mashups

Blog posts 2007-04-03

Signs of life at Wallop

Wallop is one of my favorite companies because they took Flash and ran with it I covered it here. They took a brand new approach to social networking and incorporated Rich Internet Application methodologies in a big way. Wallop did some things very well. I like the way social networks...

Tags: Wallop, Flash, Rich Internet Applications

Blog posts 2007-02-14