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- PoliceOne Marketing Program Drives Rapid Adoption of the TASER
- TASER approached the Praetorian Group in 2001 to help drive the adoption of TASERs in the law enforcement market. Its needs extended beyond the traditional branding and product marketing provided by print and tradeshow advertising. TASER knew that successfully introducing a new less-lethal weapon to Law Enforcement would require building...
- Case studies 2008-03-10
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- PoliceOne Marketing Program Successfully Launches Code 3's Revolutionary New Emergency Lighting Technology and the New Defender Lightbar
- Code 3 had revolutionized emergency lighting by building a light bar that was two-times brighter than existing models, but needed to get the word out to the law enforcement market. Code 3 approached PoliceOne in September of 2008 with a significant challenge: promote the new light bar and build buzz...
- Case studies 2009-03-10
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