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- Why Schiller's Macworld keynote is a big deal in the big picture
- There are two ways to view Philip Schiller's keynote at Macworld Tuesday: It was either a respectable effort by one of Steve Jobs' understudies or a bummer since the main attraction wasn't on stage and the announcements left a lot to be desired. Both would miss the big picture. ...
- Tags: Steve Jobs, Apple Inc., Philip Schiller, Biotechnology, Marketing Research, Marketing, Larry Dignan
- Blog posts 2009-01-07
- Apple tunes up Keynote features
- At Macworld 2009 in San Francisco, Philip Schiller, Apple's senior vice president of marketing, demonstrates new features of the company's Keynote software, which enables users to create dynamic presentations. A Keynote-coordinating iPhone application, for example, lets users advance slides by using the device as a remote control--flicking them back and...
- Tags: Apple Inc., Marketing Research, Tools & Techniques, Marketing, Management, Keynote, Apple, Philip Schiller
- Videos 2009-01-06
- Live: Philip Schiller keynote at Macworld 2009
- Live: Philip Schiller keynote at Macworld 2009no, actually....A) The battery is supposed to last the usual lifetime of the laptop. They are rated for 1000 charges. If it goes bad prematurely, then you would be covered by the warranty. Since the details have not been posted yet,...
- Tags: Engineering, Philip Schiller, battery, Macworld 2009
- Discussion threads 2009-01-06
- Live: Philip Schiller keynote at Macworld 2009
- Bookmark this page for live, real-time coverage of the Philip Schiller keynote at Macworld Expo 2009. by Jason D. O'Grady
- Tags: Apple iMovie, Battery, Applause, Photograph, Feature, Apple iWork, Apple iPhoto, Philip Schiller, PST, Templates, Artist Lesson, Places, Engineering, Jason D. O'Grady
- Blog posts 2009-01-06
- Philip Schiller's Macworld keynote detail just got easier
- When it comes to Macworld keynotes it is the best and worst of times for Apple marketing guru Philip Schiller, the stand-in for Steve Jobs on Tuesday. Here's the breakdown: Worst of times: Schiller has to be a stand-in for Jobs at the last...
- Tags: Steve Jobs, Apple Inc., Macworld, Philip Schiller, 3G, Vertical Industries, Benefits, Desktops, Healthcare, Cellular Phones, Consumer Electronics, Personal Technology, Enterprise Software, Software, Human Resources, Hardware, Larry Dignan
- Blog posts 2009-01-05
Additional Resources
- News to know: Culture of cheap; Microsoft, Nokia; eBay; Apple
- Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Andrew Nusca: Culture of cheap: How discount computers cost the consumer Jason Perlow: Der Frankenputer: A Last Hurrah at...
- Tags: Dell Computer Corp., Nokia Corp., Apple Inc., Microsoft Corp., eBay Inc., Cloud Computing, Phishing, Virtualization, Sales Strategy, Apple Mac OS X, Microsoft Word, Smart Phones, Security, Spam And Phishing, Hardware, Sales, Operating Systems, Software, Apple Mac OS, Microsoft Office, Office Suites, Consumer Electronics, Personal Technology, Larry Dignan
- Blog posts 2009-08-13
- Philip Schiller: Apple's fireman (and perhaps most valuable exec)
- That's part of the planThe plan is to de-emphasize Steve and to put "Apple The Company" and "Apple The Products" front and center. 1. Jobs resigned from having the keynote at MWSF2. Cook was put center stage while Jobs was on leave and AAPL stock rose well in that time3....
- Tags: Recruitment & Selection, Apple Inc., fireman, Phil
- Discussion threads 2009-08-12
- Philip Schiller: Apple's fireman (and perhaps most valuable exec)
- Philip Schiller, Apple's head of worldwide product marketing, needs a new title: Firefighter. Schiller is increasingly putting out fires---notable complaints about Apple's App Store---by tuning in and responding to concerns directly. Schiller reached out to iPhone app developer Steven Frank, who was pondering an Apple iPhone boycott...
- Tags: Apple Inc., Schiller, Smart Phones, E-mail, Consumer Electronics, Personal Technology, Online Communications, Larry Dignan
- Blog posts 2009-08-12
- WWDC 2009: Latest MacBooks revamped
- At Apple's WWDC in San Francisco, Philip Schiller, the company's vice president of product marketing, shows off the company's new additions to the MacBook Pro line including a new 13-inch and an updated MacBook Air.
- Tags: Apple MacBook, Notebooks, Hardware, Notebooks & Tablets, News, WWDC 2009, macbook pro, laptops, apple, mac, green, macbook air, 13-inch, macbook
- Videos 2009-06-08
- WWDC 2009: Apple unveils iPhone 3G S
- At Apple's WWDC in San Francisco, Apple's SVP of marketing, Philip Schiller, shows off a new, speedier iPhone. The iPhone 3G S features a 3-megapixel camera and can shoot video at 30 frames per second. The phone is available next week in the U.S and some other countries.
- Tags: Apple iPhone, Apple Inc., Apple iPhone 3G, iPhone 3G S, Corporate Communications, Marketing Research, Telecom & Utilities, Marketing, Apple, iPhone 3GS
- Videos 2009-06-08
- WWDC 2009: Apple offers a $99 iPhone
- At Apple's WWDC in San Francisco, Apple's SVP of marketing, Philip Schiller, announces that the company will make its cheapest iPhone even cheaper. The 8GB model will start selling immediately for $99, a $100 price cut.
- Tags: Apple iPhone, Apple Inc., Marketing Research, Marketing, iPhone
- Videos 2009-06-08
- WWDC 2009: New 15-inch MacBook Pro revealed
- At Apple's WWDC in San Francisco, Apple's vice president of product marketing, Philip Schiller, shows off the company's latest MacBook Pro. The new notebook has a 3.06GHz processor, a unibody architecture, and a built-in lithium polymer battery. Schiller adds that customers shouldn't need to change battery in a notebook...
- Tags: Apple MacBook, Battery, Apple Inc., Apple MacBook Pro, Schiller, Notebooks, Engineering, Hardware, Notebooks & Tablets, Apple, MacBook Pro
- Videos 2009-06-08
- Apple sets WWDC headliners: Will Jobs be on the keynote 'team'?
- Updated: Apple said that Philip Schiller, marketing chief at the company, would lead a team of executives in delivering the keynote at the World Wide Developers Conference June 8. The company set its WWDC keynote plans in a statement. The big question is whether CEO Steve Jobs,...
- Tags: Apple iPhone, Job, Steve Jobs, Team, WWDC, Apple Inc., Apple Mac OS X, Apple Mac OS, Team Management, Operating Systems, Software, Management, Larry Dignan
- Blog posts 2009-05-13
- Apple refreshes desktop lineup: Is the Mac mini irrelevant?
- Apple on Tuesday outlined a refresh of its iMac, Mac Pro and Mac mini lineups and the headliners are the Intel Nehalem-based Mac Pro and the iMac 24-inch update. However, perusing the updates you have to wonder if the Mac mini is irrelevant. First, the highlights, which...
- Tags: Apple Macintosh, Apple Intel Mac Mini, Apple Inc., Desktops, Hardware, Larry Dignan
- Blog posts 2009-03-03
- Macworld's fading future
- As Macworld wraps up, ZDNet Editor in Chief Larry Dignan and Senior Editor Sam Diaz discuss Apple marketing executive Philip Schiller's keynote speech performance, why his product announcements failed to impress, and whether the IDG show has a future without Apple.
- Tags: Apple Inc., Macworld, Performance Management, Marketing Research, Human Resources, Workforce Management, Marketing, Apple
- Videos 2009-01-08
- Gallery: Macworld 2009 - Schiller's debut
- Apple marketing guru Philip Schiller makes his debut at Macworld 2009 as the stand-in for Steve Jobs. Jobs backed out due to his being treated for a hormone imbalance that is causing a severe weight loss. by Andy Smith
- Tags: Steve Jobs, Debut, Marketing Research, Marketing, Phillip Schiller, Apple, Macworld, Andy Smith
- Image galleries 2009-01-07
- News to know: Macworld, CES preview, Windows 7
- Macworld Coverage: Photos: Jobs fill-in touts media, MacBook updates Jason D. O'Grady: Live: Philip Schiller keynote at Macworld 2009 Sam Diaz: Apple's final Macworld: Schiller delivers but announcements disappoint Apple expands DRM-free music selection [video] Apple reveals...
- Tags: Larry Dignan, Microsoft Windows 7, Digital-rights Management, Dana Blankenhorn, Apple MacBook, Apple Inc., Matthew Miller, Macworld, Digital Rights Management (DRM), Notebooks, Microsoft Windows, Data Centers, Digital Media, Security, Hardware, Notebooks & Tablets, Operating Systems, Software, Storage, Data Management, Consumer Electronics, Personal Technology, Sam Diaz
- Blog posts 2009-01-07
- Apple rocks on with new GarageBand
- At Macworld 2009 in San Francisco, Philip Schiller, Apple's senior vice president of marketing, demonstrates the company's updated GarageBand software. Now designed to help Mac users learn to play a musical instrument, GarageBand will let users download lessons from artists such as John Fogerty and Sting for $4.99. As a...
- Tags: Apple Inc., GarageBand, Marketing Research, Desktops, Tools & Techniques, Marketing, Hardware, Management, Apple
- Videos 2009-01-06
- Macworld show floor: More than just iPhone covers and iPod speakers?
- Clearly, the jury is back on the Macworld keynote this morning. The "new and exciting" announced on stage this morning was, well, mostly new but hardly exciting. That's why I was expecting to see some great things on the expo floor today. Also see: Live: Philip Schiller keynote at...
- Tags: Apple iPhone, Apple Macintosh, Apple iPod, Speaker, Macworld, Desktops, Digital Music, Digital Media, Hardware, Personal Technology, Consumer Electronics, Sam Diaz
- Blog posts 2009-01-06
- Apple expands DRM-free music selection
- At Macworld 2009 in San Francisco, Philip Schiller, Apple's senior vice president of marketing, announces a new music price plan and an expanded selection of digital rights management-free songs in its iTunes Store. Users will be able to strip their existing DRM-wrapped music of the controversial copy protection software, but...
- Tags: Digital-rights Management, Apple Inc., Copy Protection, Digital Rights Management (DRM), Digital Media, Security, Consumer Electronics, Personal Technology, Apple, iTunes
- Videos 2009-01-06
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