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- Virtual cash could save newspapers
- The more I think about it the more I'm convinced that the use of virtual currency could help save the news media. Let me explain. Online games are one of the brightest online sectors these days, these sites are making tons of money, and it's all thanks...
- Tags: Monetization, Cash, Online Advertising, News Media, Pew Project, Games, Personal Technology, Tom Foremski
- Blog posts 2009-04-01
- Notes on new Pew research: Designing for the other 69 percent, and more
- The Pew Internet & American Life Project has a valuable new report, A Typology of Information and Communication Technology Users, that weighs in at 65 pages. For those of you interested in the condensed version, here are my notes on the report. When we talk about Web 2.0 here and...
- Tags: Business &, Technology
- Blog posts 2007-05-07
Additional Resources
- Upcoming energy efficiency research from Pew will provide corporate benchmarks
- The Pew Center on Global Climate Change is preparing a report on corporate energy efficiency, to be released in March 2010. Turns out Toyota is the big sponsor of this project, putting up a $1.4 million grant over three years. The data was SUPPOSED to be based...
- Tags: Energy Efficiency, Heather Clancy
- Blog posts 2009-10-12
- Survey: 48% of consumers would drop data plans if cash was tight
- Almost half, or 48 percent, of consumers said they would drop their mobile data plans completely if they faced financial hardship, according to a new survey. In a poll of more than 1,000 consumers by Strategy Analytics, just 17 percent they would move...
- Tags: Consumer, Mobile, Survey, Data Plan, Advertising & Promotion, Internet, Telecommunications, Marketing, Andrew Nusca
- Blog posts 2009-07-09
- The Internet devalues everything it touches . . .
- Ever since I first heard about the Internet and then saw its incredible development and application across industries, I've been on the look out for the economic effects of this powerful platform technology. The specific economic influence I've been looking for is a strong deflationary trend. That's when we will...
- Tags: Software, Craigslist, Advertisement, Technology, IBDT, Internet, Tom Foremski
- Blog posts 2009-06-20
- Spamware - Email Address Harvesting Tools and Anonymous Bulk Emailing Software
- Spam works because it is such a low-cost, high-reach endeavor. For very little investment and effort, spammers can reach millions of potential customers, and just 100 responses out of 10 million can turn them a profit. Recently, the Pew Internet & American Life Project reported that seven percent of Americans...
- Tags: Spammer, Tool, E-mail Address, Spam Soap, Spam, E-mail, Cyberthreats, Security, Spam And Phishing, Online Communications
- White papers 2009-04-08
- Game play among parents and non-parents
- Do you ever use any of the following to play games whether or not you personally have one? Parents Non- Parents Desktop or laptop 45% 35% Game console 41 22 Cell phone, Blackberry, or other handheld organizer 25 16 ...
- Tags: Games, Personal Technology, NB
- Blog posts 2009-04-05
- Demographics of Social Network Users
- The percentage of online Americans in each demographic category who have a profile on a social network website: All adults 35% Sex Men 35 Women 35 Age 18-24 75 25-34 57 35-44 30...
- Tags: Network, Web Site, Social Networking, Web Site Development, Web Technology, Online Communications, Marketing, Advertising & Promotion, Internet, NB
- Blog posts 2009-04-04
- Jumping on the UGC bandwagon is a good move for businesses
- * Jennifer Leggio is on vacation Guest editorial by Cynthia Francis In Guy Kawasaki's own words at his keynote at the first UGCX Conference last month, "Nobodies are the new somebodies." He's right; the Internet combined with User Generated Content UGC levels the playing...
- Tags: Brand, Social Media, Video, Branding, Corporate Communications, Marketing, Jennifer Leggio
- Blog posts 2009-04-03
- 37% of US adults visit SNS sites daily
- How often do you visit your primary online social network profile? % Profile owners Every day 37% Every few days 23 Once a week 15 Less often 23 Source: Pew Internet Project by NB
- Tags: Adult, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB
- Blog posts 2009-03-31
- How often do people play games?
- How often do you play games, whether on a computer, or online, or on a game console, or on some other device? Everyday or almost everyday A few times a week A few times a month Less often Total gamers 21% 28% 27% 20%...
- Tags: Gamer, Games, Personal Technology, NB
- Blog posts 2009-03-30
- Usage of social networking profiles among adults and teens
- Do you use your online profile to…? Adults Teens Stay in touch with friends 89% 91% Make plans with friends 57 72 Make new friends 49 49 Organize with others for an event, issue or cause 43 n/a...
- Tags: Network, Friend, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB
- Blog posts 2009-03-30
- 97% of MySpace users, 97% of Facebook users, and 65% of LinkedIn users stay in touch with their friends on social networks
-  MySpace users Facebook users LinkedIn users  % % % Stay in touch with friends 97% 97% 65% Make plans with friends 66 62 9 Make new friends 52 52 10 Organize with others for an event, issue or...
- Tags: Facebook, Network, LinkedIn, Friend, MySpace, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB
- Blog posts 2009-03-30
- Demographics of Adult Gamers
- The percentage of Americans in each demographic category who report playing games online or offline, using a computer, cell phone or any other kind of gaming device: All adults 53% Sex Men 55 Women 50 Age 18-29...
- Tags: Adult, Games, Personal Technology, NB
- Blog posts 2009-03-29
- Study: Tech can overwhelm twentysomethings, but not enough to go offline
- They may have a smartphone that they use to check e-mail, use Facebook, Twitter and stream video, but that doesn't mean twentysomethings revel in being accessible eight different ways, 24/7. According to a study released this week by the Pew Internet and American...
- Tags: Mobile, Mobile Device, Mobile Newbies, Mobile Connectivity, Advertising & Promotion, Wireless And Mobility, Marketing, Andrew Nusca
- Blog posts 2009-03-27
- 43% of adults believe they are findable
- How easy would it be to find out who you are from your social network profile? Adults Teens Pretty easy to find me 43% 23% Someone would have to work at it, but eventually they would find me 33 40 ...
- Tags: Adult, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB
- Blog posts 2009-03-25
- Social Networking and Politics
- Pew Internet project asked US Internet adults regarding their usage of social networks in regards to politics. Discovered your friends’ political interests or affiliations 29% Gotten any campaign or candidate information 22 Signed up as a friend of any candidates 10 ...
- Tags: Network, Politics, Social Networking, Internet, Online Communications, Marketing, Advertising & Promotion, NB
- Blog posts 2009-03-24
- Computer or Game Console?
- Pew Internet Project surveyed US adults regarding their sage of PCs vs consoles to play games. % of adults % of gamers Age Computer Game console Computer Game console Total adult population 38% 28% 73% 53% 18-29 55 61 68...
- Tags: Console, Game Console, Computer, Games, Personal Technology, NB
- Blog posts 2009-03-22
- Top reasons for deleting an online social network profile
- Reason and share of users % I just stopped using it 20% I got bored with it 16 I did not like the site/found a site I liked better 11 Too much spam or unwanted contact 8 ...
- Tags: Network, Social Networking, Cyberthreats, Spam, Online Communications, Marketing, Advertising & Promotion, Security, Spam And Phishing, NB
- Blog posts 2009-03-21
- Reasons for having multiple social networking profiles
- Why do you have more than one online social network profile? % of SNS users with multiple profiles My friends use many different websites so I have more than one profile to stay in touch with them 24% Some profiles are professional,...
- Tags: Profile, Network, Social Networking, Web Site Development, Web Technology, Online Communications, Marketing, Advertising & Promotion, Internet, NB
- Blog posts 2009-03-20
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