peter horan

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IAC's Peter Horan: Front door content drives local strategy

Can a “21st century content package” fulfill the promise of the local opportunity?Peter Horan, CEO, IAC Media & Advertising, a self-professed “guy who runs Websites for a living to sell stuff and make a profit,” believes a blending of editorial and viral components just may bridge the vast “Grand Canyon...

Tags: strategy, Peter Horan

Blog posts 2007-03-21

Additional Resources

The Future of Business Media: I'm toast; Web ad ROI

I strolled into the Future of Business Media conference at the Waldorf Astoria in New York City thinking I'd get some insight on my craft. After 40 minutes, I think I'll grab a beer. I might need one. It's close enough to noon. Why the worry? Journalists are toast....

Tags: Google Inc., Advertisement, Media, ROI, Economics, Online Advertising, Roi/Tco, Finance, Managerial Accounting, Larry Dignan

Blog posts 2007-10-30

Google showdown: Can Barry Diller win IAC search advertising war?

Push Google off its search advertising throne? Not so FAST! I said earlier this week.Barry Diller, King of the IAC search and advertising empire, does have royal designs of his own, nevertheless.CEO Diller has set in motion a series of initiatives within his integrated conglomerate of Web properties fueling an...

Tags: Search Advertising, Search, Google Ads, Google, Advertising

Blog posts 2007-05-03

IAC Citysearch: Can video ads make local search cool?

Local old timer Citysearch announces a much needed facelift today, literally.Heralding the “next-generation” of Citysearch, the veteran IAC owned cityguide launched a bevy of trendy Web 2.0 social features and interactive services along with a new “cool” blue interface and rejuvenated tag line: “Live like an insider.” How does Citysearch...

Tags: Video, Marketing, Local, Advertising

Blog posts 2007-05-02

Google Local squeezes Yellow Pages, Online Directories

The $39 billion worth of Yellow Pages and Local Search and Directories advertising forecast for 2011 is a big part of Google’s growth forecast, and it is a very Google-centric part.The Kelsey “Drilling Down on Local” Conference this week in Santa Clara was just a local stone‘s throw from Google...

Tags: SEARCH, Google Inc., Google Local, Yellow Pages

Blog posts 2007-03-24

Google: Sergey Brin on ad revenue knob

Robert Scoble reports from the cocktail field that he “noticed that Google is putting fewer advertisements on each page than its competitor.”He cites “Google internal research” discussed by a “nameless” Google employee while mingling at an “awesome” Jeff Pulver party in support of his assertions that Google is “brilliant” and...

Tags: Google Inc., advertisement, local listing, Google Local

Blog posts 2007-03-24

News to know: Mac security; Motorola blowup; Intuit as ad agency; VON

Notable headlines:Adrian Kingsley-Hughes: For security, you cant beat Mac OS X. Jason OGrady: NSA issues security Mac security guide. Apple Security blog focus.Larry Dignan: Motorola under siege: Mobile business unravels.Mary Jo Foley: Microsoft picks its own Dynamics ERP chief to run search, continues to fine-tune Vista licensing and tries to...

Tags: Microsoft Windows Vista (Longhorn), Microsoft Windows, Operating systems, local advertising, Web 2.0, MAC security, Microsoft Windows Vista, Intuit Inc., security, Motorola Inc., advertisement

Blog posts 2007-03-22

Intuit: The next local Advertising Agency?

Acquiring customers is the “number one pain” of small businesses, so said Steven Aldrich, VP, Strategy and Innovation, Small Business Division, Intuit, yesterday in his Kelsey “Drilling Down on Local” Conference keynote.Aldrich put forth a myriad of small business census type data to make the case for why small businesses...

Tags: local advertising, small business, Steven Aldrich, Intuit Inc., marketing

Blog posts 2007-03-22

News to know: Enterprise mashups; Sun goes Intel; Linux groups merge

Notable headlines: Enterprise mashups get ready for prime-time. Sun is prepping to use Intel inside its x86 servers. Sun servers heading back to Intel chips.Apples 802.11n accounting conundrum.Storm Worm rages across the globe.Two Linux consortia band together. Apple to charge Mac OS X Tiger users for final Boot Camp release?Reining...

Tags: General, Enterprise Mashups

Blog posts 2007-01-22