persuasion

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One voice or many?

One voice or many?He does have a point, about politics.Putting a blogger on the bus to record his experiences verbatim probably would not have much impact politically.Leaving aside all questions of objectivity, the factors which influence votes probably do not include entries on a blog read by comparatively few people,...

Tags: Blogging, persuasion

Discussion threads 2006-07-03

Ads with celebrities have lower persuasion score than normal ads

Ipsos-ASI compared celebrity ads with, asking the respondents to rank them on recall, recognition, brand linkage and persuasion. In the United States advertisements featuring celebrities have strikingly lower persuasion score (80%) than other, "normal", ads, where no celebrities are featured. How celebrity ads differ from normal ads US Europe Latin America Ad Recall 91% 88% 100% Recognition 106 94 103 Brand Linkage 88 92 99 Persuasion 80 92 99 Source: Ipsos-ASI

Tags: advertisement, celebrity, persuasion

Blog posts 2005-07-03

Additional Resources

At Netroots, relations warming with Obama

At Netroots, relations warming with Obama"Democracy cannot exist without strong differences"I disagree. Seems to me that democracy works in a consensus environment just fine. What it does require, though, is toleration for differences in opinion and the ability of citizens to say what they think without fear of...

Tags: Obama, Netroots Nation, Netroots

Discussion threads 2008-07-22

How healthy is Barack Obama?

We had a lot of fun debating John McCain's health the other day, so it's fair to have the same debate regarding his likely Democratic opponent. Barack Obama is in excellent health, his doctor says. Dr. David L. Scheiner, his primary care doctor, sent out a one-page...

Tags: Aide, Doctor, John McCain, Barack Obama, Obama, Vertical Industries, Food & Beverage, Benefits, Healthcare, Corporate Governance, Enterprise Software, Software, Manufacturing, Human Resources, Business Operations, Corporate Law, Dana Blankenhorn

Blog posts 2008-06-03

News to know: Microsoft-Yahoo talks (again); OLPC; Gmail themes; Firefox 3.0

Notable headlines: Larry Dignan: Microsoft: We don't have to buy Yahoo outright; Is it joint venture time? Mary Jo Foley: Microsoft and Yahoo: A new deal in the works? BoomTown: Microsoft to Buy Just Yahoo's Search Business? NYT: In Reversal, Microsoft Proposes...

Tags: Google Gmail, Mozilla Firefox 3.0, Mozilla Firefox, Yahoo! Inc., Microsoft Corp., One Laptop Per Child Project, Microsoft Windows, Microsoft Windows XP, Linux, Operating Systems, Software, Larry Dignan

Blog posts 2008-05-19

Using the Six Laws of Persuasion in Negotiations

This On-Demand Web Seminar will teach you how to be more successful in negotiations. By mastering the persuasion process, you'll be able to deliberately create the attitude change and subsequent actions necessary for persuading others to your way of thinking. This process appeals to the intellect, using logical...

Tags: Global Knowledge Network Inc., Negotiation, Free Trade, Finance

Webcasts 2008-05-02

Can the UK government regulate US-based social networking sites?

For some time now, the social networking phenomenon and issues around safety - child protection, identity theft etc. - have been very much in the media spot light in my home country, the UK. And the past few weeks have been no different -- except it's the UK government that's...

Tags: Network, U.K., Social Networking Site, Rory Cellan-Jones, Government, Social Networking, Vertical Industries, Online Communications, Marketing, Advertising & Promotion, Enterprise Software, Software, Steve O\'Hear

Blog posts 2008-04-02

Who should be thanked for the return of Mr. Jobs to Apple?

News of Singularity, a non-Windows operating system from Microsoft, sparked my interest in OSes past and present. It got me thumbing though the back issues of MacWEEK for memories of OSes that were built from scratch and now forgotten. But in the research, I found some ironic gold regarding NeXTstep,...

Tags: Strategy, Job, Steve Jobs, Apple Macintosh, MacWeek, Operating System, Apple Inc., Microsoft Corp., IBM Corp., NeXTstep, Singularity OS, Operating Systems, Software, David Morgenstern

Blog posts 2008-03-07

Churchill Club: Gauging trust and influence amid the data barrage

In the latest installment of Churchill Club talks, a panel examined how the next generation of business leaders will have to become adept at using and understanding massive amounts of data from all over. At issue is gaining the trust of so-called "info-entials." The panel, moderated by...

Tags: Panel, President, Social Networking, Instant Messaging, Leadership, Online Communications, Marketing, Advertising & Promotion, Internet, Management, Larry Dignan

Blog posts 2008-03-02

nVIDIA to acquire AGEIA Technologies

GPU makers nVIDIA have announced that it intends to purchase physics middleware company AGEIA Technologies for an undisclosed sum. So, Havok went to Intel, and now AGEIA goes to nVIDIA.  The word was last year that AMD was interested in grabbing AGEIA for some $150 million, but...

Tags: Physics, NVidia Corp., Ageia, Games, Chipsets, Personal Technology, Semiconductors, Hardware, Components, Adrian Kingsley-Hughes

Blog posts 2008-02-05

If you call someone a 'nerd' are you a moron? (Part 1)

If you call someone a 'nerd' are you a moron? (Part 1)There is no such thing as Asperger's syndrome!!Ok. I thought that might get your attention.My first son is similar in that he has displayed exceptional development is certain areas, while being more slow to develop expressive language skills.Your child...

Tags: nerd, moron, Part 1

Discussion threads 2008-02-01

How to Deliver Inspiring Online Presentations

Carmine Gallo is a communications coach and author of the new book, Fire Them Up! He has interviewed dozens of extraordinary business leaders and entrepreneurs who speak the language of motivation. View this TechRepublic Webcast, now available on demand, to hear Gallo share the ideas, insights, and...

Tags: Presentation, Carmine Gallo, Productivity, Entrepreneurship, Leadership, Management

Webcasts 2008-01-16

Apple, China Mobile call off iPhone launch talks

Apple, China Mobile call off iPhone launch talksChina just needed some timeto be able to backward engineer it and produce their own version of the iPhone for sale in China.RE: Applehttp://idannyb.wordpress.com/2008/01/15/steve-jobs-negotiations-with-china-mobile-what-negotiations/Steve Jobs responds to IPhone in China rumors: “Negotiations with China Mobile? … What Negotiations?"Steve Jobs: “It’s very strange …...

Tags: Free trade, Apple iPhone, China Mobile Ltd., Apple Inc.

Discussion threads 2008-01-14

Open source projects get hardened

Open source projects get hardenedThis is a Good ThingThis project shows the power of Open Source.As the risk of creating Yet-Another-Flame-War tm, I find it hard to believe that a closed source commercial company (cough-M$-cough) would allow their code to go thru the same process without a lot of...

Tags: Open Source Project, open source

Discussion threads 2008-01-12

Which part of "share" didn't you understand?

Which part of "share" didn't you understand?Free LunchI share the sentiments. If get p o r n o in RSS and share it to the 'friends' and cry over the privacy, I must say "JUST Dont". It upto users to keep a tab on what they do online.http://smugglaz.spaces.live.com/RE: Which part...

Tags: Google Inc.

Discussion threads 2007-12-27

2008: The year of hack the vote?

2008: The year of hack the vote?It's only the free world at stakeStep A Open source, then step B Test, retest, test ongoing, test until the end of time and C Use the damn manual ballots until the system is infallable... Not infallable yet? Repeat steps A and B.What about...

Tags: open source, ballot, democracy

Discussion threads 2007-12-17

BI leader Cognos gets scooped up by IBM

The thought on the street was that Cognos had to get bought soon, given the business intelligence BI consolidation land-grab of late -- punctuated by Oracle's acquisition of Hyperion and SAP's buy of Business Objects. So now Big Blue steps up to the plate, and for $5...

Tags: Cognos Inc., Leader, EMC Corp., IBM Corp., Pricing, Business Intelligence, Tools & Techniques, Business Structures, Mergers & Acquisitions, Databases, Enterprise Software, Marketing, Software, Data Management, Management, Finance, Investment, Dana Gardner

Blog posts 2007-11-12

POLL: because government and tech are linked, who would you like to see as next U.S. President?

"I speak to politicians all the time," AT&T CEO Randall Stephenson said last week. Like it or not, technology, government and politics are inexorably linked. And here in the U.S., the 2008 Presidential race is heating up. The President directs technology policy- sometimes by...

Tags: President, Government, Vertical Industries, Telecom & Utilities, Broadband Internet, Telecommunications, Enterprise Software, Software, Russell Shaw

Blog posts 2007-10-24

Lawgarithms Links for 8/20/07

Remember that between entries here you can keep up with the Live Web and other issues I'm spotting by subscribing to my Google Reader Starred Items. Among the links now playing:California court invalidates Alienware arbitration provision in online terms and conditions, from Internet Cases by Evan Brown"Among other things,...

Tags: Google Reader, Blog, Lawgarithms, Denise Howell

Blog posts 2007-08-20

Thoughts on Web 2.0, etc.

Thoughts on Web 2.0, etc.what are you babbling about?Your incoherent article is the worst PR M$ put forward in a long time.Stick to the hard facts: it's about OSS versus proprietary software!Pitty the "community"?John,Must you always go on with your "Daddy knows best" routine?I find it laughable how you always...

Tags: Government, Web, leadership, Web 2.0

Discussion threads 2007-08-15