persuasion

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One voice or many?

One voice or many?He does have a point, about politics.Putting a blogger on the bus to record his experiences verbatim probably would not have much impact politically.Leaving aside all questions of objectivity, the factors which influence votes probably do not include entries on a blog read by comparatively few people,...

Tags: Blogging, persuasion

Discussion threads 2006-07-03

Ads with celebrities have lower persuasion score than normal ads

Ipsos-ASI compared celebrity ads with, asking the respondents to rank them on recall, recognition, brand linkage and persuasion. In the United States advertisements featuring celebrities have strikingly lower persuasion score (80%) than other, "normal", ads, where no celebrities are featured. How celebrity ads differ from normal ads US Europe Latin America Ad Recall 91% 88% 100% Recognition 106 94 103 Brand Linkage 88 92 99 Persuasion 80 92 99 Source: Ipsos-ASI

Tags: advertisement, celebrity, persuasion

Blog posts 2005-07-03

Additional Resources

Gartner in the dock over Magic Quadrant

Persona Non GartnerOver the years, I've watched, participated in researching and experienced the results of the positing of Gartner's disclosures. My analysis is as follows:On any given subject at any given time, there is a .90 probability that the opinions expressed by Gartner will be either flat out wrong or...

Tags: Gartner Inc.

Discussion threads 2009-10-20

Why prefer open source

"Mandates...are perceived as threatening"This is way off topic, but as the primary ZDNet health care writer you will recognize the problem here. It's the "buy insurance or else" mandate in most of the legislation being proposed and which certainly will be anything that gets passed. This may be...

Tags: GPL, un-American, open source

Discussion threads 2009-10-15

eBook Persuasion 1.0.0 (Mobile)

eBook: Persuasion by Jane AustenTap on the cover page to start reading. You can flip the screen horizontally or vertically. Turn the page by swiping the screen or by tapping either edge of the page. Choose chapter either from table of contents or by swiping bottom of the screen. When...

Tags: Page, Screen, Mobile, E-books, Personal Technology

Software downloads 2009-10-09

Fossil fuel battle: who'll reign over America's energy future

Nothing but lies...When will this lie stop, no different than Lenin quoted, if you tell a lie enough it becomes the truth.There is NO evidence of this and it is ludicrous that everything will be electric. The power grid cannot even support what we have now, so now it is...

Tags: Obama, global warming, fossil fuel

Discussion threads 2009-09-08

A year on, Sony finally owns up to using dodgy NVIDIA GPUs

Last summer it emerged that a large number of NVIDIA GPUs were failing due to thermal issues. Most OEMs, after a littler persuasion, handled the issue in a civil and dignified manner. However it's taken Sony over a year to admit that some of its notebooks were affected. by Adrian...

Tags: Sony Corp., NVidia Corp., GPU, Adrian Kingsley-Hughes

Blog posts 2009-08-11

Sun & Symantec: A New Breed of Sustainability Leadership?

Sun & Symantec: A New Breed of Sustainability Leadership?The wacko hordes are on their way.When the evidence of climate change becomes undeniable, it will be too late to do anything about it. It may even be too late at the present. In that case the best we can...

Tags: Sustainability Leadership, sustainability, Symantec Corp., Sun Microsystems Inc.

Discussion threads 2009-05-24

News to know: Microsoft; Oracle patches; Google; HP; Facebook; Win 7 systems ;

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily.  For continuous updates see BNET’s around-the-Web tech coverage. Mary Jo Foley: Microsoft makes it official: Forefront reaches the cloud Ryan Naraine: Microsoft tackles patch management metrics with Project Quant Oracle...

Tags: Google Inc., Facebook, Hewlett-Packard Co., Oracle Corp., Patch Management, Microsoft Corp., Twitter, Data Centers, Service-Oriented Architecture (SOA), Taxes, Patches, Free Trade, Storage, Hardware, Data Management, Web Services, Enterprise Software, Software, Financial Planning, Finance, Larry Dignan

Blog posts 2009-04-16

National Science Board: get with it, U.S.

National Science Board: get with it, U.S.If only a real demand existed...As it stands, we have people with degrees in biochemistry... running schools or writing cartoon shows.Not that there's anything wrong with all that, but I think the problem is deeper than just jingoistic news articles that say much yet...

Tags: Government, National Science Board

Discussion threads 2009-04-15

Outrageous Comcast customer agreement - Frank Eliason's reply

As I mentioned in the post Outrageous Comcast updates to customer agreement - all your systems belong to us, Comcast has revised its residential customer services agreement and imposed those revisions on subscribers. Here is a pointer to the revised customer services agreement for those of the legal persuasion. ...

Tags: Comcast Corp., Tru2way, Agreement, Frank Eliason, Frank Eliason Analysis Frank, Cable, Network Technology, Telecommunications, Personal Technology, Networking, Dan Kusnetzky

Blog posts 2009-04-04

Outrageous Comcast customer agreement - conversation with Frank Eliason

As I mentioned in the post Outrageous Comcast updates to customer agreement - all your systems belong to us, Comcast has revised its residential customer services agreement and imposed those revisions on subscribers. Here's a pointer to the revised customer services agreement for those of the legal persuasion. ...

Tags: Comcast Corp., Agreement, Customer Services Agreement, Dan Kusnetzky

Blog posts 2009-04-03

Outrageous Comcast updates to customer agreement - all your systems belong to us

Although this post has appeared on April Fools day, this is no joke. I hate to admit it, I'm a user of Comcast's services. I just received an absolutely outrageous notice from Comcast with my bill this month.  In this notice, Comcast claims the right to...

Tags: Comcast Corp., Agreement, Productivity, Cable, Telecommunications, Personal Technology, Dan Kusnetzky

Blog posts 2009-04-01

Vestalife Butterfly--photos

The Vestalife Butterfly is an appropriate choice for iPod-toting tweens of the girlie persuasion, but anyone with an ear for sound should steer clear. by CNET News.com

Tags: Butterfly, Photograph, Vestalife Butterfly, Digital Music, Digital Media, Personal Technology, Consumer Electronics, CNET News.com

Image galleries 2009-03-18

Homebrewing isn't dead yet

Homebrewing isn't dead yetShould be programs for asset re-use by big vendors for K-12I don't see why IBM, HP, Dell and a few others can't take off-lease near-EOL equipment for enterprises and re-distribute it to K-12 with a limited warranty for reclamation costs and for re-use in educational environments. The...

Tags: Homebrewing IS, Homebrewing, K-12, Dell Computer Corp., PC

Discussion threads 2009-03-09

Extreme PCs and "Homebrewing": Rest in Peace

A $16,000 custom "Extreme PC" built by Puget Systems. Will custom, home-brew systems go the way of the Dodo or the Duesenberg with the retreating economy? Photo: TomsHardware.com Being a technology writer in times like these can be difficult. In...

Tags: PC, Desktops, Hardware, Jason Perlow

Blog posts 2009-03-09

Microsoft seeking Win 7 testers for netbooks?

Microsoft seeking Win 7 testers for netbooks?Garbageware 7Install Fedora 10 and be done...Gee, end users being the QC department? Status quo since 1995, then...Even if bugs are found, they may not be fixed until the next product release. (if that's true for application software, it's undoubtedly true for the...

Tags: Netbooks, nettops & MIDs, Operating systems, MS obviously, netbook, Microsoft Corp., operating system

Discussion threads 2009-01-22

CRM 2009 - Part 2.1 - Can't Believe I Forgot These

I forgot to write in two of my forecast segments yesterday. I think for the purposes of blaming something else, I'll blame my car accident last August for the memory loss.  I have to say that because I don't think I can use the term I want to about what happened...

Tags: Customer, Tool, CRM, Productivity, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2008-12-05

CRM 2009 Forecast - Part 2 - Sticking My Hands Out To Be Slapped

Last week at this time I was throwing my neck out there forecasting some of CRM's moves in 2009 - and no one chopped it off, thank goodness. So, now, in the same spirit, I'm going to do part 2 of three and stick my hands out to be slapped...

Tags: Salesforce.com Inc., Software-as-a-service, PaaS, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Software As A Service (SaaS), Cloud Computing, Enterprise Software, Marketing, Software, Emerging Technologies, Paul Greenberg

Blog posts 2008-12-04

Members of right-wing UK party exposed

Members of right-wing UK party exposedAhhow calmly you relate the fact, with no apparent discomfort that a police officer could be fired for belonging to the wrong political group.So, you were cool with McCarthy, eh?WellCouldn't have happen to a nicer group of people :)RE: Members of right-wing UK party exposedOh...

Tags: Workforce management, BNP, right-wing

Discussion threads 2008-11-18