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	<title><![CDATA[pepsico Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/pepsico.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to pepsico]]></description>
	<s:counts start="0" returned="17" found="17" />
	<language>en-us</language>
	<item>
		<title><![CDATA[G and J Pepsi Satisfies Thirst for Data-Driven Decision Making With Microsoft]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1097871]]></link>
		<description><![CDATA[G&J Pepsi-Cola Bottlers distributes over 300 products for leading beverage brands - including Pepsi, Dr. Pepper, Lipton, and Starbucks - throughout Ohio and Kentucky. Rather than waiting days for month-end reports, employees throughout G&J Pepsi-Cola Bottlers can easily access critical information to gauge performance at any time. The company generates...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/g%2526j+pepsi-cola+bottlers.html"><![CDATA[G&J Pepsi-Cola Bottlers]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/content+management.html"><![CDATA[Content Management]]></category>
		<category domain="http://updates.zdnet.com/tags/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">MSFT,PEP</category>
	</item>
	<item>
		<title><![CDATA[Green-tech wrinkle in Pepsi vs. Coke debate]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-13603-0.html?forumID=1&threadID=62799&messageID=1160006&start=0]]></link>
		<description><![CDATA[Green-tech wrinkle in Pepsi vs. Coke debateirrelevanta few refrigerators won't make a dent.When I have the choice I prefer Pepsi, but it is about the taste not freon.Hasnet anyone ever heard of volcanosThey spew out wayy more than any society combined.  They will be the catalyst for change, not...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 02 Apr 2009 08:56:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/coke.html"><![CDATA[Coke]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Green-tech wrinkle in Pepsi vs. Coke debate]]></title>
		<link><![CDATA[http://blogs.zdnet.com/green/?p=3610]]></link>
		<description><![CDATA[I am one of those annoying people who doesn't care much about which cola I drink, but if you're a purist, PepsiCo has just given Pepsi fans another reason to brag: the company is in the process of installing roughly 30 new "green" vending machines across the United States that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 02 Apr 2009 07:33:15 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/machine.html"><![CDATA[Machine]]></category>
		<category domain="http://updates.zdnet.com/tags/heather+clancy.html"><![CDATA[Heather Clancy]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Pepsi Consolidates Business Data, Reducing IT Support Costs by 25 Per Cent]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1128977]]></link>
		<description><![CDATA[The Greece-based subsidiary of Pepsi Bottling Group PBG produces sales reports crucial to production coordination and market forecasting for the business. But the company's existing disparate IT systems hindered this process. PBG deployed Microsoft Office PerformancePoint Server 2007 business intelligence software. The solution streamlines reporting and supports strategic decision making...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Wed, 01 Apr 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">MSFT,PEP</category>
	</item>
	<item>
		<title><![CDATA[What is my breakfast orange juice doing to our planet?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/green/?p=1690]]></link>
		<description><![CDATA[It isn't good news unless my orange juice is organic.  The biggest single cause of greenhouse gas emissions across the entire orange grove to juice glass industry?  The artificial fertilizer that insures a big and profitable crop.  That's the result of a study paid for by PepsiCo,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 22 Jan 2009 09:34:32 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/juice.html"><![CDATA[Juice]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/carbon+footprint.html"><![CDATA[Carbon Footprint]]></category>
		<category domain="http://updates.zdnet.com/tags/carbon.html"><![CDATA[Carbon]]></category>
		<category domain="http://updates.zdnet.com/tags/harry+fuller.html"><![CDATA[Harry Fuller]]></category>
		<category domain="http://updates.zdnet.com/tags/harry+fuller.html"><![CDATA[Harry Fuller]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Pepsico Saved from Suicide Campaign by Twitter?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-13618-0.html?forumID=1&threadID=55057&messageID=1041577&start=0]]></link>
		<description><![CDATA[Pepsico Saved from Suicide Campaign by Twitter?This goes beyond disgusting.It is apparent that most ad people have no taste...or brains...but this is so far beyond the realm of inappropriateness. The people responsible for this should be fired immediately, and the company should be fined heavily for allowing it to even...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 05 Dec 2008 06:59:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico+saved.html"><![CDATA[Pepsico Saved]]></category>
		<category domain="http://updates.zdnet.com/tags/suicide+campaign.html"><![CDATA[Suicide Campaign]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Pepsico Saved from Suicide Campaign by Twitter?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=129]]></link>
		<description><![CDATA[It's not easy to push consumer products these days as discretionary spendÂ dries upÂ and advertising channels become ever fragmented. Understandable thenÂ when corporationsÂ are seduced into more edgier terrain by their creative agencies. And yet where trust and sustainability is at a premium, itsÂ hard toÂ figure how BBDO convinced Pepsico to cross the line...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 04 Dec 2008 20:39:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/suicide.html"><![CDATA[Suicide]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/bbdo.html"><![CDATA[BBDO]]></category>
		<category domain="http://updates.zdnet.com/tags/christine+lu.html"><![CDATA[Christine Lu]]></category>
		<category domain="http://updates.zdnet.com/tags/tbwa.html"><![CDATA[TBWA]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Pepsi Volume Controller 4 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=847743]]></link>
		<description><![CDATA[An alternative for Windows master playback volume controller with many additional features that the stranded volume control. Some of the features are, drag and drop controller window, always on top, volume level in numbers, GDI disappointing effect, easy button to launch the mixture, and audio properties. Version 4 includes unspecified...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Fri, 31 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/zamaan.html"><![CDATA[Zamaan]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://updates.zdnet.com/tags/operating+systems.html"><![CDATA[Operating Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Pepsi Stuff 1.3 (Mac)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=661311]]></link>
		<description><![CDATA[Use this widget to redeem Pepsi Stuff codes from your Dashboard.  This widget does not work correctly under Tiger. I&apos;m working on it. Note: If the widget notifies you that you aren&apos;t logged in, you must use Safari to login to your Pepsi Stuff account. It is important that...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Tue, 28 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+macintosh.html"><![CDATA[Apple Macintosh]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+safari.html"><![CDATA[Apple Safari]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/dashboard.html"><![CDATA[Dashboard]]></category>
		<category domain="http://updates.zdnet.com/tags/derek+kepner.html"><![CDATA[Derek Kepner]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Pepsi Bottling makes big green tech recycling commitment]]></title>
		<link><![CDATA[http://blogs.zdnet.com/green/?p=1242]]></link>
		<description><![CDATA[Mammoth beverage manufacturer Pepsi Bottling is turning to Redemtech to develop a strategy in the United States and Canada for handling its e-waste, either through recycling or reuse.     Under the deal, Redemtech has been tasked with the following:  - Dispose of electronic assets. For perspective,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 25 Jul 2008 10:11:51 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/green+technology.html"><![CDATA[Green Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/e-waste.html"><![CDATA[E-waste]]></category>
		<category domain="http://updates.zdnet.com/tags/heather+clancy.html"><![CDATA[Heather Clancy]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Fat and happy (Facebook's Ad system: Give Coca-Cola a hug)]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=40725&messageID=753019&start=0]]></link>
		<description><![CDATA[Fat and happy (Facebook's Ad system: Give Coca-Cola a hug)Have a look at Coca Cola's profile page...Folk are already posting messages on the wall saying how they prefer Pepsi .... its going to be interseting to see how they deal with that... are they going to edit / remove the...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 07 Nov 2007 07:51:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social networking]]></category>
		<category domain="http://updates.zdnet.com/tags/coke.html"><![CDATA[Coke]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/facebook+ad.html"><![CDATA[Facebook Ad]]></category>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">KO,PEP</category>
	</item>
	<item>
		<title><![CDATA[Yahoo Super Bowl touchdown: $100,000 can of Pepsi]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=935]]></link>
		<description><![CDATA[Looking for a high-stakes, legal Super Bowl gamble? How about a $100,000 prize with no entry fee required?  Diet Pepsi, &ldquo;The official soft drink of the NFL,&rdquo; is also putting on the &ldquo;Pepsi Super Bowl XLI Halftime Show.&rdquo;  &ldquo;Millions will watch, one fan will win,&rdquo; Pepsi declares. What...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 02 Feb 2007 09:27:55 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/culture.html"><![CDATA[Culture]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://updates.zdnet.com/tags/user-generated+content.html"><![CDATA[User-Generated Content]]></category>
		<category domain="http://updates.zdnet.com/tags/amateur+content.html"><![CDATA[Amateur Content]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/self-promotion.html"><![CDATA[Self-Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/television.html"><![CDATA[Television]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Cisco/Apple: The dog that did not bark in the night]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12353-0.html?forumID=1&threadID=29178&messageID=543329&start=0]]></link>
		<description><![CDATA[Cisco/Apple: The dog that did not bark in the nightNo conflict - change name - iMOBILEtoo many grey areas in this case - long legal battle - a company from Canada already using iPHONE - just change the name already - go mobile with iMOBILE (but maybe it's not available)Keep...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 16 Jan 2007 05:50:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/slogan.html"><![CDATA[slogan]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+iphone.html"><![CDATA[Apple iPhone]]></category>
		<category domain="http://updates.zdnet.com/tags/salem.html"><![CDATA[Salem]]></category>
		<category domain="http://updates.zdnet.com/tags/iphone+trademark.html"><![CDATA[iPhone Trademark]]></category>
		<category domain="http://updates.zdnet.com/tags/cisco+systems+inc..html"><![CDATA[Cisco Systems Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSCO</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">AAPL,CSCO,PEP</category>
	</item>
	<item>
		<title><![CDATA[Pepsi's iTunes promotion goes flat]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-3513-0.html?forumID=1&threadID=3003&messageID=62949&start=0]]></link>
		<description><![CDATA[Pepsi's iTunes promotion goes flatI got 7 songsGot one left to use but I've been holding it until a new song I like was out. Guess I better use it now. Didn't realize there was a time limit...I haven't even seen an Itunes pepsi bottleand I've been looking for them.If...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 28 Apr 2004 13:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/digital+music.html"><![CDATA[Digital music]]></category>
		<category domain="http://updates.zdnet.com/tags/digital+media.html"><![CDATA[Digital media]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+itunes.html"><![CDATA[Apple iTunes]]></category>
		<category domain="http://updates.zdnet.com/tags/bottle.html"><![CDATA[bottle]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">AAPL,PEP</category>
	</item>
	<item>
		<title><![CDATA[Juniper to invite Cisco to 'Pepsi' challenge]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9584-0.html?forumID=1&threadID=2122&messageID=44636&start=0]]></link>
		<description><![CDATA[Juniper to invite Cisco to 'Pepsi' challengeMessage has been deleted.Are these folks nuts ?Using a trademarked name in these times, where anyone and everyone is looking to sue someone ?Get some basics downWhile I agree with you that Cisco's documentation and setup ease is lacking and could use a lot...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 08 Mar 2004 19:14:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/network+technology.html"><![CDATA[Network technology]]></category>
		<category domain="http://updates.zdnet.com/tags/networking.html"><![CDATA[NETWORKING]]></category>
		<category domain="http://updates.zdnet.com/tags/next+it.html"><![CDATA[Next IT]]></category>
		<category domain="http://updates.zdnet.com/tags/juniper+networks+inc..html"><![CDATA[Juniper Networks Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/cisco+systems+inc..html"><![CDATA[Cisco Systems Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSCO</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JNPR</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">AAPL,CSCO,JNPR,PEP</category>
	</item>
	<item>
		<title><![CDATA[Convicted file swappers star in Pepsi Super Bowl ad]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-1009-0.html?forumID=1&threadID=1510&messageID=30146&start=0]]></link>
		<description><![CDATA[Convicted file swappers star in Pepsi Super Bowl adPepsi and the refreshing taste of freedomnt."not a thing anyone can do about free music"Yup that is how it is Pepsi/RIAA, we will not join the Pepsi/RIAA generation but will follow your advice of getting our music for free..."we're still going to...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 30 Jan 2004 13:11:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/peer+to+peer+%2528p2p%2529.html"><![CDATA[Peer to peer (P2P)]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://updates.zdnet.com/tags/riaa.html"><![CDATA[RIAA]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsi+super.html"><![CDATA[Pepsi Super]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsi+super+bowl.html"><![CDATA[Pepsi Super Bowl]]></category>
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		<title><![CDATA[Pepsi Leverages SQL Anywhere Powered Solution to Sell More Effectively]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=163690]]></link>
		<description><![CDATA[The Pepsi Bottling Group is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages - some of the world's most recognized consumer brands. PBG wanted to provide its sales representatives with a tool that would enable them to maximize every customer interaction and to sell more effectively. PBG's research...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/sybase+sql+anywhere.html"><![CDATA[Sybase SQL Anywhere]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsico.html"><![CDATA[PepsiCo]]></category>
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		<category domain="http://updates.zdnet.com/tags/sybase+inc..html"><![CDATA[Sybase Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/pepsi+bottling+group.html"><![CDATA[Pepsi Bottling Group]]></category>
		<category domain="http://updates.zdnet.com/tags/pbg.html"><![CDATA[PBG]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/pocket+pc.html"><![CDATA[Pocket PC]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
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		<category domain="tickers">PEP,SY</category>
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