Sponsored White Papers, Webcasts, and Downloads
ZDNet Resources
- Keyword Expert (exe)
- Keyword Expert is an all-in-one keyword research tool for SEOers, affiliate marketers or any Internet marketer who advertises on pay-per-click search engines, such as Google and Overture. This ultimate SEO tool comprises six powerful utilities: Keyword Suggestions, Keyword Transformer, Popular Keywords, Keyword Organizer, Website Analyzer and AdWords Editor. In one...
- Tags: Search Engine Optimization, Tool, Pay-per-click Advertising, Keyword Expert, Productivity, Advertising & Promotion, Search, Marketing Research, Marketing
- Software downloads 2007-12-21
- PPC Prophecy (zip)
- PPC PROPHECY - The Mindset of a PPC Master. Changing the way you think in order to best use pay per click systems efficiently. You therefore 1 - Don't Focus on the Bad; Give Yourself a Set of Rules; Don't be Greedy; Use Goal Setting. Be focused, have the right...
- Tags: Mindset, Pay-per-click Advertising, Advertising & Promotion, Operational Planning, Marketing, Business Operations
- Software downloads 2007-10-30
- Yahoo profit down from a year ago
- Yahoo profit down from a year agoGee I wonder why? Read This!Pay Per Click is a big loser for many large ticket items like we sell. We sell medical mobility products. Most of the people visiting our site are using it for a catalog never intending to buy. I think...
- Tags: Advertising & Promotion, Google Inc., Yahoo! Inc., PPC, pay-per-click advertising
- Discussion threads 2007-04-18
- Chinwag Live: PPC Earthquake - 27th March 2007
- Google still leads the search world. But two spanners are flying towards its works: Yahoo's new "Panama" platform and Microsoft's AdCenter. The third Chinwag Live event debated how UK advertisers and pay per click marketers can navigate and benefit from the coming battle around the search market with panellists from...
- Tags: Pay-per-click Advertising, Advertising & Promotion, Marketing
- White papers 2007-03-27
- ROICalculator (zip)
- ROI Calculator is the calculator for your Internet pay-per-click advertising investments. Use this calculator to measures the ROI return on investment of a CPC cost per click advertising buy, such as with Google's or Yahoo's search listings.
- Tags: ROI, Pay-per-click Advertising, ROI Calculator, Roi/Tco, Advertising & Promotion, Finance, Managerial Accounting, Marketing
- Software downloads 2007-02-14
- PPC Bid Maximizer (exe)
- PPC Bid Maximizer is an automated Pay Per Click bid management software. This is an essential tool to help you manage all of your Google Adwords, Yahoo! Search Marketing and MSN Adcenter campaigns under one simple interface. Managing your online advertising campaigns can be a very time consuming process. Not...
- Tags: Campaign, Online Advertising, Pay-per-click Advertising, PPC Bid Maximizer, Advertising & Promotion, Marketing
- Software downloads 2007-02-08
- Google, Yahoo click fraud audits: When will advertisers demand them?
- Google and Yahoo PR machines are convincing advertisers that click fraud is “under control.” A search engine telling an advertiser that click fraud is “under control” in its Pay Per Click account without allowing the advertiser to independently audit the engine’s claim, however, is as cavalier as saying, “don’t worry,...
- Tags: click fraud, Yahoo! Inc., advertiser
- Blog posts 2006-08-25
- Study: Click fraud could threaten pay-per-click model
- Study: Click fraud could threaten pay-per-click modelAll the greed has killed the internet anyway...Not sure it matters any more.
- Tags: Advertising & Promotion, pay-per-click advertising, click fraud
- Discussion threads 2006-07-06
- 43% of marketers find pay-per-click campaigns very effective
- MarketingSherpa found that 43% of readers felt that pay-per-click ad results were "very effective" in July 2005, as opposed to 34% of readers claiming that July 2004. In 2004 31% of surveyed marketers said SEO results were very good, while in 2005 33% said SEO is very effective.
- Tags: SEARCH, pay-per-click advertising
- Blog posts 2005-10-04
- AddWeb Website Promoter (exe)
- A complete suite of Web site promotion tools. Submits your Web pages to search engines, analyzes and optimizes your pages for top ranking, managed link trading network, tracks traffic statistics, tracks your ranking on the engines, provides an interface for pay-per-click sites, FTP uploading, doorway page creation, sophisticated reports. In...
- Tags: Pay-per-click Advertising, Advertising & Promotion, Roi/Tco, Marketing, Finance, Managerial Accounting
- Software downloads 2005-10-04
- Yahoo, Miva settle pay-per-click patent suit
- Yahoo, Miva settle pay-per-click patent suitHuh?"This patent has now been battle-tested in two litigations"How has this patent been tested if it hasn't made it to court?
- Tags: Advertising & Promotion, pay-per-click patent suit, Miva, pay-per-click advertising, Yahoo! Inc.
- Discussion threads 2005-08-17
- TheDowser Keyword Research and Management Software (zip)
- TheDowser Keyword Research and Management Software is one of the most powerful keyword research and management tools in existence today. Now you can instantly locate thousands of profitable keywords and drive targeted visitors to your Web site - with just a few mouse-clicks! No more messing around with several different...
- Tags: Software, Keyword, Pay-per-click Advertising, Advertising & Promotion, Marketing
- Software downloads 2005-08-05
- Click fraud lawsuit targets Google
- Click fraud lawsuit targets Googleyeah! Get 'em!Best of luck....Pay per SalePay per click is to easy to take advantage of and should be done away with. If Google, Yahoo, and any other search engines out the want to profit from this kind of advertising than make it Google...
- Tags: Google Inc., lawsuit target, click fraud, pay-per-click advertising
- Discussion threads 2005-07-01
- Only 1.9% of local businesses advertise in pay-per-click search engines
- Kelsey Group researched local businesses ad buying habits. Only 3.8% of local business survey respondents reported buying paid inclusion in online business directories, 2.1% reported vertical online directory inclusion buys, 1.9% utilized pay-per-click, and 1.7% used search engine optimization. By comparison, 31.7% purchased listings in the print Yellow Pages, 14%...
- Tags: SEARCH, pay-per-click advertising, search engine
- Blog posts 2004-11-30
Additional Resources
- News to know: XP meets XO; Yahoo; Facebook; Verdiem; DIY phishing
- Notable headlines: Mary Jo Foley: It's finally official: XP is coming to the XO. Christopher Dawson: Sugar-free Windows, as predicted Microsoft cuts backup from Windows Home Server PowerPack Larry Dignan: Icahn launches Yahoo proxy fight; Mark Cuban's return?...
- Tags: Facebook, Larry Dignan, Microsoft Windows XP, Yahoo! Inc., Privacy, TechMeme, Icahn, Phishing, Service-Oriented Architecture (SOA), Cyberthreats, Spam, Security, Viruses And Worms, Spam And Phishing, Web Services, Enterprise Software, Software
- Blog posts 2008-05-16
- Mashups turn into an industry as offerings mature
- There were a great many product announcements at Web 2.0 Expo in San Francisco last month, but it was the number of announcements around Web-based mashups in particular that received a large share of attendee and media attention. By my count there were at least nine significant announcements in...
- Tags: Web, Industry, Mashup, JackBe, Lotus Mashups, MashupHub, Mindtouch, Itasca, Serena, Mashup Exchange, SnapLogic, Dion Hinchcliffe
- Blog posts 2008-05-15
- Yahoo to Icahn: You misunderstand
- Yahoo's board has responded to activist investor Carl Icahn: "Your letter reflects a significant misunderstanding of the facts about the Microsoft proposal." That letter--delivered by Icahn earlier Thursday Techmeme--has one theme: Yahoo's board botched the Microsoft deal and hasn't served shareholder interest. In its...
- Tags: Board, Yahoo! Inc., Microsoft Corp., Stockholder, Proposal, Corporate Governance, Business Operations, Corporate Law, Larry Dignan
- Blog posts 2008-05-15
- BriefingsDirect Insights analysts probe future of online advertising and find transactional lucre lurking
- Read a full transcript of the podcast. The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo! And Wall Street still has a hard time figuring out how much Google is worth, based on just those little...
- Tags: Software, Advertisement, Business, Online Advertising, Bookkeeping Service, Dana Gardner
- Blog posts 2008-05-15
- Geekbench: Psystar v. Mac mini (and all three MacBooks)
- Yesterday I posted Xbench benchmarks of the Psystar Open Computer against the latest shipping Mac mini and all three Apple notebook computers and the Open Computer beat the Mac mini 147 to 99. Some suggested Geekbench 2 benchmarks should also be run. If you're not familiar with...
- Tags: Apple Macintosh, Apple Intel Mac Mini, Apple MacBook, RAM, Notebooks, Desktops, Hardware, Notebooks & Tablets, Jason D. O\'Grady
- Blog posts 2008-05-15
- Post your blog on Between the Lines
- We're looking for a few more good bloggers and you can help. We're opening up our Between the Lines blog to user-submitted posts. We're looking for submissions in several key areas -- VoIP, Research in Motion; servers and mainframes; and, more broadly, Web 2.0/3.0 technologies. Who can...
- Tags: Blog, Blogging, Internet, Larry Dignan
- Blog posts 2008-05-15
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White Papers and Webcasts
You're a growing business looking for a technological edge - but without the usual high cost and complexity. Sun is here for you, with powerful, open innovations - starting as low as $895 - that can drive revenue and add bottom-line value.
At the Cleantech Forum in San Francisco, Todd Glass of Heller Ehrman moderates a discussion, among tech execs, on the various solar technologies making a difference in the green movement.
Designed specifically to address the concerns of senior IT managers at organizations with more than 100 employees, the Intel Premier IT Professional Program provides best practices via local and e-Seminars and a members-only Web site.
