<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://updates.zdnet.com/">
<channel>
	<title><![CDATA[pay-per-call advertising Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/pay-per-call+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to pay-per-call advertising]]></description>
	<s:counts start="0" returned="2" found="2" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Tuvox's Speech Application Paid for Itself in the First Month and Handles Greater Call Volumes]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=889415]]></link>
		<description><![CDATA[Like any major mortgage lending and servicing company, ABN AMRO Mortgage faces the challenges of sharp price competition along with highly volatile interest rates. With the average loan life now under five years, ABN AMRO Mortgage must retain and replace customers to maintain asset value and sustain revenue. Initially, Graham...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/abn+amro.html"><![CDATA[ABN AMRO]]></category>
		<category domain="http://updates.zdnet.com/tags/pay-per-call+advertising.html"><![CDATA[Pay-per-call Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/tuvox.html"><![CDATA[TuVox]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/mortgages.html"><![CDATA[Mortgages]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/capital+structures.html"><![CDATA[Capital Structures]]></category>
	</item>
	<item>
		<title><![CDATA[Pay-per-call Internet ads to generate $1.4 bln in 2009]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=8139]]></link>
		<description><![CDATA[Pay-per-phone-call that delivers telephone calls instead of clicks to online advertisers is expected to generate $1.4 bln in revenues by 2009. That number, however, could be as high as $4 bln by 2009, depending on the average price per call and actual market penetration, which could range between 5% and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 23 Jun 2005 14:10:01 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/pay-per-call+advertising.html"><![CDATA[pay-per-call advertising]]></category>
	</item>
</channel>
</rss>
