online advertising

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Trying to fix "broken" online advertising

Trying to fix "broken" online advertisingDisagreeThis blog is total wrong. It is advertising supports the free web service. Otherwise free services can not survive. http://webdepot.wordpress.com/2009/04/19/how-free-products-services-survive/Think about if Google will exist or not without advertising, unless you want to pay for each search.Annoying is badYeah - annoying is bad. I...

Tags: advertisement, online advertising

Discussion threads 2009-06-01

Trying to fix "broken" online advertising

Online advertising is becoming less and less effective. We are able to filter it out quite easily, even without a Firefox plug-in. This trend has marketeers wondering how they can fix things. Stephanie Miller over at digiday:DAILY reports on a panel featuring Jon Gibs, VP, Media...

Tags: Online Advertising, Jon, Tom Foremski

Blog posts 2009-06-01

Microsoft aims to be one of 'top two' in Web advertising

Microsoft aims to be one of 'top two' in Web advertisingOnline Advertising is a wiser investment now more than everWhen compared to traditional advertising it becomes obvious the objective of marketing.Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a...

Tags: Marketing research, Web, Microsoft Corp., customer flow, advertisement, marketing, Web Advertising, revenue

Discussion threads 2009-04-04

Virtual cash could save newspapers

The more I think about it the more I'm convinced that the use of virtual currency could help save the news media. Let me explain. Online games are one of the brightest online sectors these days, these sites are making tons of money, and it's all thanks...

Tags: Monetization, Cash, Online Advertising, News Media, Pew Project, Games, Personal Technology, Tom Foremski

Blog posts 2009-04-01

Spotlight on Austin: Click Forensics' Steve O'Brien

Click Forensics is the center of part four of my Spotlight on Austin series, which highlights creative Austin-based companies who are participating in South By Southwest Interactive SXSWi. The company was launched in early 2006 to fight click fraud in online CPC advertising campaigns. Click Forensics scores, audits and aims...

Tags: Innovation, Advertisement, Austin, Online Advertising, Leadership, Strategy, Management, Jennifer Leggio

Blog posts 2009-03-17

Got green tech? You could get some free online advertising

This is a pretty clever way to build a list of prospects that happen to specialize in green tech. Jivox, which is an online video advertising service, is running what it's calling the Free4Green sweepstakes. Winning companies, which will be selected on a monthly basis, will be entitled to 100,000...

Tags: Video Advertisement, Advertisement, Green Technology, Online Video, Video, Online Advertising, Corporate Communications, Marketing, Heather Clancy

Blog posts 2009-01-20

Online advertising growth stalls from second quarter to third quarter

The Interactive Advertising Bureau and PriceWaterhouseCoopers said that third quarter online ad revenue was nearly $5.9 billion, up 11 percent from a year ago. Compared to the second quarter, however, Internet ad revenue was up 2 percent courtesy of "strong economic headwinds." In a statement, IAB put...

Tags: Quarter, Interactive Advertising Bureau, Online Advertising, Internet, Larry Dignan

Blog posts 2008-11-20

Porn To Run: Online Advertising Gets A Flesh Blocker

Porn To Run: Online Advertising Gets A Flesh BlockerCan we can teach it to find [b]good[/b] porn ?That would be a real value-added service!What is wrong with being naked?Prove that God exists and that heaven and hell are real.RE: Porn To Run: Online Advertising Gets A Flesh BlockerBest post EVER.RE:...

Tags: Online Advertising Gets, flesh blocker, blocker, online advertising, heaven

Discussion threads 2008-11-11

Porn To Run: Online Advertising Gets A Flesh Blocker

Sex sells. As long as you don't go too far. Here is your typical family on the beach. Two boys playing in the sand. Husband and wife looking on. She's got only about about 5 percent of her body covered in clothing. Exposed flesh reigns. ...

Tags: Advertisement, Pornography, Image, Online Advertising, Helix, Online-ad Growth, Tom Steinert-Threlkeld

Blog posts 2008-11-11

Voting With Dollars: Online Ad Spending Only Faces Thin "Scalpel"

Overall ad spending in all types of media may shrink this year and next, as forecasts get revised and reality sets in. But online ad spending will still grow in double digits, eMarketer CEO Geoff Ramsey told attendees of the ad:tech NY conference today. Online ad spending...

Tags: Advertisement, Cell Phone, Online Advertising, eMarketer, Sales Channel, Sales, Tom Steinert-Threlkeld

Blog posts 2008-11-04

Online ad strategies

There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president for Yieldbuild, says that Web site publishers should consider three factors in their overall strategy for bringing in revenue: ad network selection, ad layout, and reporting.

Tags: Advertisement, Online Advertising, Strategy, Management, whiteboard, online, ads, marketing, monetization, strategy, optimization, website management

Whiteboards 2008-10-27

Low cost is king

Low cost is kingI have most of the gear to go with blu-ray... i just refuse to pay for it.So money is the big deal. Why pay for something thats slightly better when i have can use something thats easily transportable use in any device now , takes up...

Tags: Sales strategy, advertisement, online advertising, Apple Inc., sales, Low-cost

Discussion threads 2008-10-21

59% of men notice online ads

How Men Respond to Online Advertising: 59% notice online ads; 47% have purchased as a result of an online ad; 35% like ads that allow them to play a game; 34% like online ads that allow them to participate in a contest, according to Break Media. by NB

Tags: Online Advertising, NB

Blog posts 2008-10-17

Online ad revenue strong first half of 2008: What about the second half?

Internet ad revenue surged in the first half of 2008, up 15.2 percent to $11.5 billion compared to a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Unfortunately, that duo left their crystal balls at home when it comes to the second half outlook. Simply...

Tags: Revenue, Advertisement, Online Advertising, Operational Accounting, Finance, Larry Dignan

Blog posts 2008-10-07

The economics of online advertising affects online software publishers

The economics of online advertising affects online software publishersThe marginal cost of delivering applictions online is going to zero, so,there WILL be lots of companies making money off of only the advertising, and also selling premium services as with Google. There will be fees for some areas that the volume...

Tags: online advertising, software

Discussion threads 2008-09-09

The economics of online advertising affects online software publishers

There are many startups that hope to support themselves and their services through online advertising, through clicks and pageviews, in the same way as media companies. About three years ago, when Jeff Nolan was working as a venture capitalist at the enterprise software giant SAP, he told me that...

Tags: Software, Media Company, Software Company, Online Advertising, Advertising & Promotion, Tools & Techniques, Marketing, Management, Tom Foremski

Blog posts 2008-09-09

30ò0of online ads was sold through ad networks in 2007

30ò0of online ads was sold through ad networks in 2007I find these 'percentage' posts annoying enough...Without having them posted twice.

Tags: ad network, online advertising, advertisement, network

Discussion threads 2008-08-12

30% of online ads was sold through ad networks in 2007

The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to Interactive Advertising Bureau. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess...

Tags: Advertisement, Network, Online Advertising, Online Publisher, Ad Network, AM

Blog posts 2008-08-12

30% of online ads was sold through ad networks in 2007

The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to Interactive Advertising Bureau. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess...

Tags: Advertisement, Network, Online Advertising, Online Publisher, Ad Network, AM

Blog posts 2008-08-12

Central European ad market to grow 42.1%

Central and Eastern Europe CEE and the Middle East and Africa MEA will experience the fastest growth in Internet ad spending during the forecast period with a CAGR of 42.1% for CEE and 29.8% for MEA. Online advertising in Asia/Pacific excluding Japan will also experience dramatic growth with a 2007-2011...

Tags: advertisement, internet advertising, compound annual growth rate, online advertising, nb

Blog posts 2008-08-06