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- Adobe ties web design to business results
- What about Business Catalyst?Am I the only seeing a tie between Adobe's recent purchase of Business Catalyst and Omniture?They are building a tool to keep web developers in the Adobe frame of mind. I think at least partially that is due to the increasing strength of Microsoft's competitive online...
- Tags: Financial Planning, Channel management, Adobe Systems Inc., Omniture Inc., Business Catalyst, Web design, Web
- Discussion threads 2009-09-16
- The Adobe-Omniture deal: Does it make sense?
- Adobe & Omniture makes senseOmniture currently have components for Adobe's Dreamweaver and Flash, to integrate analytics into web content and last time I used them, they really weren't that great. I imagine in Adobe's CS5 this integration will be very seamless, which will encourage Adobe's users to use Omniture over...
- Tags: Financial Planning, Adobe Systems Inc., Omniture Inc., analytics
- Discussion threads 2009-09-16
- The Adobe-Omniture deal: Does it make sense?
- Adobe made a big splash with its $1.8 billion acquisition of Web analytics company Omniture. However, the logic behind the deal isn't exactly obvious. by Larry Dignan
- Tags: Adobe Systems Inc., Omniture Inc., Mergers & Acquisitions, Marketing Research, Corporate Law, Investment, Finance, Marketing, Business Operations, Larry Dignan
- Blog posts 2009-09-16
- Omniture sees growing pains, but weathers economic storm
- Web traffic optimization and analytics company Omniture delivered a solid fourth quarter, but did highlight a few growing pains including "some rare latency issues" due to an upgrade and customers that are struggling amid a weak economy. Omniture's software--SiteCatalyst is the best known--is delivered as a service...
- Tags: Omniture Inc., Customer, Operational Accounting, Financial Planning, Marketing Research, Finance, Marketing, Larry Dignan
- Blog posts 2009-02-06
- When to spend cash in a SaaS business
- When to spend cash in a SaaS businessSelling SaaS via DistributionIn a "Grow or Die" world that's becoming increasingly crowded with multiple SaaS offerings per category, it's difficult to find the right balance between investing in a direct sales force vs. taking a go-slow approach. One way for SaaS...
- Tags: Software as a Service (SaaS), cloud computing, Selling SaaS, software-as-a-service, ISV, reseller
- Discussion threads 2008-12-01
- When to spend cash in a SaaS business
- Revealed: the magic formula that helped enterprise web analytics provider Omniture sustain rocketing growth, dwarf its competitors and become the second-largest listed pureplay SaaS provider in the US by Phil Wainewright
- Tags: Software-as-a-service, Omniture Inc., Magic Number, Software As A Service (SaaS), Sales Strategy, Cloud Computing, GAAP, Sales Force Management, Emerging Technologies, Sales, Financial Accounting, Finance, Phil Wainewright
- Blog posts 2008-11-22
- Retail Web Site Real Estate: The Path to Value
- Premium real estate is not unlimited, an issue print catalogs and physical retailers have dealt with for decades. Assigning values to screen real estate (e.g., pages and elements) enables methods for leveraging off-line learnings, thus providing retailers with insights into maximizing their online opportunity. Many retailers view...
- Tags: Web, Retail Company, Omniture Inc., Web Site, Premium Real Estate, Retail, Real Estate, Business Operations
- White papers 2004-07-27
- Search Engine Marketing: Maximizing Profit with Web Analytics
- From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing SEM has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, "Search Before...
- Tags: Search Engine, Analytics, Search Engine Marketing, Omniture Inc., Web Analytics, Search, Marketing Research, Marketing
- White papers
- Spreading Relevant Insight:Selling Web Analytics throughout the Organization
- The broader, more powerful destiny of Website analytics is to inform and enrich business intelligence throughout the entire organization. According to a recent survey of Website analytics users conducted by Forrester Research, the single greatest challenge facing companies who implement Website analytics is putting what they learn to good...
- Tags: Omniture Inc., Web Site, Web Site Development, Web Technology, Internet
- White papers
- Measure What Matters: Defining Key Performance Indicators
- The beauty of Web analytics—and the promise of the Internet—is the ability to capture nearly unlimited amounts of data about your Web site. Without a clear strategy to "measure what matters," your Web analytics initiatives will quickly drown in a sea of data. So how can you turn these incredible...
- Tags: Omniture Inc., KPI
- White papers
- Multichannel Measurement: Strategies for Success
- In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003. As lines between channels continue to blur, the need to measure, understand, and optimize cross-channel purchasing behavior is a critical business requirement. Whether your customers...
- Tags: Omniture Inc., Roi/Tco, Web Site Development, Web Technology, Marketing Research, Strategy, Finance, Managerial Accounting, Internet, Marketing, Management
- White papers
- The Conversion Funnel and Persuasion Architecture
- There is one metric that nearly all marketers keep an eye on: conversion rate. While the concept of conversion differs by industry, all companies have a definition of success. Whatever success looks like for your company, you need a strategy to benchmark, measure, and improve it. The...
- Tags: Omniture Inc., Conversion, Strategy, Roi/Tco, Management, Finance, Managerial Accounting
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