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ZDNet Author Biography: Oliver Marks provides seasoned independent consulting guidance to companies on the effective planning of 'Enterprise 2.0' strategy, tactics, technology decisions and roll out.With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony PlayStation 'WorldWide Studios' collaboration extranet, and has worked with the American Management Association,...; more about Oliver Marks »

ZDNet Resources

Dark Internet Fundamentals: We all think we know the internet - the service that has magically transmitted these words from my keyboard to your eyeballs - but how much do you know of the fundamentals? As I wrote about last year, the plumbing of the internet...; Tags: Network, Attack, Internet, Security, Oliver Marks; Blog posts 2009-11-29
Making Money with Twitter: Twitter Japan Digital Garage, which is already advertising supported, are experimenting with a pay per tweet model. Media.asia are reporting According to local reports, the plan will allow audiences to view some text on all tweets but will charge a fee to...; Tags: Twitter Inc., Twitter Japan, Media.asia, Sales Channel, Financial Services, Sales, Finance, Oliver Marks; Blog posts 2009-11-27
Is Google the Center of the Universe?: It's not even a year since the triumphalism of Jeff Jarvis's Google 'reverse engineering' book 'What Would Google Do?' hit the book shelves, but it seems an age ago now. Jarvis's publisher Harper Collins claims this book is 'all about you' in their promo blurb - how you...; Tags: Google Inc., Rupert Murdoch, Jarvis, Wiki, Online Communications, Oliver Marks; Blog posts 2009-11-24
Flipping Fantastic: Getting the most out of Flip video cameras The picture above a still from a Flip video is of my venerable old three chip Sony VX1000 video camera, Frezzi light and associated 10 pound battery belt. In the foreground is a Flip video...; Tags: Microphone, Video Camera, Video, Camera, Flip, Flip Camera, Corporate Communications, Marketing, Oliver Marks; Blog posts 2009-11-21
AOL/Facebook in the Enterprise: In 1994 America Online trailed Compuserve and Prodigy, a third subscription option in how you hooked your modem up to the internet to go cyber surfing. What propelled AOL to global dominance by the end of that decade was their proprietary 'rainman' platform, which enabled partners...; Tags: Facebook, America Online Inc., Shop Logic, Business World, Internet, Social Networking, Online Communications, Marketing, Advertising & Promotion, Oliver Marks; Blog posts 2009-11-18

'The Purpose of a Business is to Create a Customer' - Peter Drucker Centenary: This month marks the centenary of Management guru Peter Drucker's birth, and the Harvard Business Review - the Vogue magazine of management fashions - has a terrific section devoted to his legacy and ideas this month. The paper version is a keeper. Drucker's...; Tags: Performance, Knowledge, Drucker, John Hagel, Knowledge Stock, Lloyd, Strategy, Collaboration, Groupware, Management, Enterprise Software, Software, Oliver Marks; Blog posts 2009-11-16
Understanding Enterprise 2.0 Tolerances & Scale: We're at an interesting intersection in the collaboration world where projects both large and small tend to be discussed with the same terms. This can be very confusing to the lay person since it's hard to know what sort of scale is being described. ...; Tags: Environment, Enterprise 2.0, Small And Medium Business Need, European Enterprise 2.0 Scene, Collaboration, Groupware, Enterprise Software, Software, Oliver Marks; Blog posts 2009-11-14
Arguing About the Collaboration Toolkit: Cisco's Enterprise Collaboration Platform: In the aftermath of last week's San Francisco Enterprise 2.0 conference there's been some lively debate about what constitutes '2.0', including some great comments on my previous post. Meanwhile Cisco have literally just announced their Enterprise Collaboration Platform, which will be broad set...; Tags: Collaboration, Enterprise 2.0, Cisco Systems Inc., Tool, Productivity, Oliver Marks; Blog posts 2009-11-08
The Enterprise 2.0 Value Propositions Agenda: Time is Money: Where's the Beef? The now biannual US 'Enterprise 2.0' conference is a wrap, but disappointingly there is still little business understanding of what the term means or what the value propositions and benefits are. The general 2.0 suffix is well understood by technology...; Tags: Collaboration, Enterprise 2.0, Conference, E2.0, Susan Scrupski, Oliver Marks; Blog posts 2009-11-05
Andrew McAfee & Enterprise 2.0 conference: A very busy week in San Francisco at the inaugural West coast Enterprise 2.0 conference, which has proved very successful so far. I'll write a longer post after the conclusion Thursday, but for now here's a brief video discussion between myself and Andrew...; Tags: McAfee Inc., Enterprise 2.0, Conference, Oliver Marks; Blog posts 2009-11-04
Corner of Bar vs Corner of Library: The Twitter Conundrum: On the eve of a couple of international Enterprise 2.0 Conferences, I'm revisiting in this post a core concept about the fundamental dichotomy of behavioral patterns around marketing people and business operations people. As a general rule the people running the strategy and...; Tags: Twitter Inc., Marketing Research, Marketing, Oliver Marks; Blog posts 2009-11-01
Jive hits SBS 4: SharePoint in Rear View Mirror: After last week's announcement of SharePoint 2010 by Microsoft, with a scheduled arrival date of second quarter 2010, Jive Software announced their 'Social Business Software 4' yesterday at their San Francisco 'Jiveworld' event. It was interesting to contrast the huge Vegas Microsoft unveiling...; Tags: Microsoft Windows Small Business Server, Mobile, Microsoft SharePoint, Microsoft Corp., Collaboration, Groupware, Content Management, Productivity, Enterprise Software, Software, Oliver Marks; Blog posts 2009-10-28
John Hagel on Real Time, Social & Mobile Web: 3 short video clips full of insight from John Hagel Real Time Web: Exception Handling Social Web: Tacit Knowledge Mobile Web: Early stages of value propositions in integrating physical and virtual worlds ...; Tags: Web, Mobile, Advertising & Promotion, Channel Management, Web 2.0, Marketing, Internet, Oliver Marks; Blog posts 2009-10-27
Accelerating Business Performance: San Francisco & Frankfurt Enterprise 2.0 Conferences: Next week sees the inaugural West Coast iteration of the Enterprise 2.0 conference, which is also an annual June event in Boston on the east coast. Sameer Patel and I will be running a track throughout the event which is focused on Selling the Case for...; Tags: Performance, Use Case, Enterprise 2.0, Conference, Oliver Marks; Blog posts 2009-10-26
Jigsaw Pieces Can Be More Agile Than Platforms: Box.net, the little company that likes to tweak Goliath Microsoft's nose with digs at Sharepoint - the billboard above is near Microsoft's silicon valley digs -Â announced an alignment with Salesforce.com CRM earlier today. Nothing earth shattering here at first glance: it makes perfect sense for...; Tags: Salesforce.com Inc., Software-as-a-service, Microsoft SharePoint, Compliance, Box, Content Management, Collaboration, Groupware, Software As A Service (SaaS), Enterprise Software, Software, Emerging Technologies, Oliver Marks; Blog posts 2009-10-22
SharePoint 2010 Vegas First Impressions: Kirk J Koenigsbauer â€¢ Microsoft Trying to write a blogpost about the SharePoint 2010 announcements today here in Las Vegas is like trying to summarize Microsoft in a few paragraphs. SharePoint, the fastest growing product in the company's history, is also arguably the...; Tags: Microsoft SharePoint, Microsoft Corp., Collaboration, Groupware, Content Management, Enterprise Software, Software, Oliver Marks; Blog posts 2009-10-19
Saluting SAP & Oracle Communities: This is a fascinating big enterprise week in the US, with Oracle Open World dominating downtown San Francisco and making the taxi drivers very happy, and SAP TechEd running concurrently in Phoenix. Oracle do a good job of putting Open World online and...; Tags: Oracle Corp., SAP AG, Corporate Communications, Leadership, Strategy, Marketing, Management, Oliver Marks; Blog posts 2009-10-13
Burnout - the Dangers of Remote Work Forces: The problem is as old as work itself: you're working as part of a team and seem to be doing twice as muchÂ - or more - as your colleagues, yet no one seems to notice. It feels as though you're carrying the weight of entire projects on your back...; Tags: Team, Burnout, Team Management, E-mail, Process Improvement, Management, Online Communications, Quality, Business Operations, Oliver Marks; Blog posts 2009-10-11
Life In The Vast Plane...: Why is it that laptops and the internet have been around for a generation and yet the infrastructure we live in still doesn't support them? I'm talking primarily about travel. A vast portion of the working population are regularly on the move, particularly flying, for face...; Tags: Professional Services, Jet, Laptop Computer, Economy Class, Corporate Governance, Internet, Wireless LANs, TVs, Aerospace & Defense, Tv & Home Theater, Notebooks, Business Operations, Corporate Law, Wireless And Mobility, Personal Technology, Home Entertainment, Manufacturing, Hardware, Notebooks & Tablets, Oliver Marks; Blog posts 2009-10-08
Driving Enterprise Software Financial & Business Value: While my day job is very much designing social business design with my colleagues at the Dachis Group, today we're announcing a loose federation of experts we've named 'enterprise advocates'. The intent, as outlined on the site, is to be advocates for the...; Tags: Enterprise Software, Software, Oliver Marks; Blog posts 2009-10-06