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Demographics forging a new Net market: It's not your kids' Web: It's easy and fashionable to talk about "digital natives" that have grown up online, but the demographics of the United States are shifting radically to the grey and Web services developers should heed that news and make changes in their products and plans as a result. Old coots, like me,...; Tags: u.s., web, web service, advertising age, west, channel management, marketing, mitch ratcliffe; Blog posts 2008-07-07
Who needs Google? CBS vs. Viacom vs. NBC: Way back in November I underscored “Google’s fuzzy YouTube logic.”In “Google to TV networks: Believe in YouTube” I analyzed how Google made its mark at YouTube, a PR mark, just one week after officially taking over the YouTube reigns. In a joint announcement with CBS, Google did what it excels...; Tags: business models, web 2.0, advertising, google, user-generated content, social web, video, youtube, amateur content, brands, self-promotion, tv, television, google software applications, copyright, content, social networking, social media, roi, google inc., youtube inc.; Blog posts 2007-02-03
Can YouTube make revenue sharing work?: In the recent Chad Hurley induced euphoria over power to the people, monetary power to the “little” video people that is, many celebrated a seemingly greater democratization of Web 2.0. As in all democracies, however, the Web 2.0 variety has a messy underbelly of conflicting motivations and inherent obstacles....; Tags: business models, web 2.0, media, advertising, google, user-generated content, social web, video, youtube, amateur content, self-promotion, tv, television, google software applications, copyright, content, social networking, social media, youtube inc.; Blog posts 2007-01-29
A quick tour of marketing magic: A client of CNET’s recently asked me to do a presentation on “important events in marketing,” and I got to thinking about it in the pool this morning. Good marketing sings; it resonates with something that’s already in the recipient’s mind. And that’s why I love it: A...; Tags: advertisement, federal express, marketing; Blog posts 2006-09-12
Assessing the Value of DAM Systems for Advertising Agencies: This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...; Tags: advertising agency, advertisement, agency, white paper, digital asset management, operational planning, advertising & promotion, business operations, marketing; White papers 2006-03-28