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- Top product placement brands on broadcast TV
- Brand Product Category Total # Occurrences Coca-Cola Soft Drinks 2,990 24-Hour Fitness Fitness Centers/Clubs 1,765 Chef Revival Apparel 1,308 AT&T Wireless Telephone Services 701 Pussycat Dolls Lounge Nightclubs 602 Nike Sporting Footwear 575 Freemotion Fitness Exercise...
- Tags: Apparel, Brand, Nike Inc., TV, Branding, Marketing, NB
- Blog posts 2008-10-12
- Super Tuesday: Nike Pro, iTunes unlimited, Sirius, NFL?
- With Tuesday's iPod event beginning to take shape, a couple of Super Tuesday rumors slipped through the cracks in my fortune teller piece yesterday. 1. TUAW thinks that we may see an updated Nike+ rig (Nike Pro?) for the runners out there. Since the original Nike+ kit...
- Tags: Nike Inc., NFL, Sirius, Apple iTunes, TUAW, Digital Music, Satellite Radio, Digital Media, Digital Rights Management (DRM), GPS, Personal Technology, Consumer Electronics, Security, Jason D. O\'Grady
- Blog posts 2008-09-04
- Interactive agencies, RIAs, and the advertising market
- There's a pretty good article in AdAge today about the online display market and how it isn't gaining as much traction as all of the hype would assume. In fact, with the economy starting to decline, AdAge says that the display market is getting hit harder than traditional media. The...
- Tags: Advertisement, Nike Inc., Agency, Media, Rich Internet Application, Advertising & Promotion, Marketing, Ryan Stewart
- Blog posts 2008-07-28
- (Photos: Visiting a Nike missile site)
- (Photos: Visiting a Nike missile site)Where did you get your info?You probably listened to the rhetoric spewed by the parks dept. There are a number of inaccuracies in the information provided. Such as the Nike-Hercules program was going strong after 1980, even in the USA after 1979.Most of the launch...
- Tags: missile, missile site, Nike Inc., photograph
- Discussion threads 2008-05-27
- Photos: Visiting a Nike missile site
- At one time, there were more than 200 Nike missile sites in the U.S., each tasked with protecting a specific city. Today, the only one left is a restored site for tourists in the Marin Headlands, near San Francisco.The mascot of the Army''s Air Defense Artillery program was a bird...
- Tags: Nike Inc., Photograph, Missile, Missile Site, AJAX, Aerospace & Defense, Internet, Software/Web Development, Web Development, Web 2.0, Manufacturing, CNET News.com
- Image galleries 2008-05-23
- Branded applications as the new advertising medium
- The New York Times is running (hah!) a story about the much touted Nike+ site, one of the best examples out there of what a lot of us have started to call the branded application. The Nike+ site is done all in Flash and is a rich Internet application that...
- Tags: Advertisement, Nike Inc., Media, New York Times Co., Rich Internet Application, Site, Nike+ Site, Ryan Stewart
- Blog posts 2007-10-14
- After ZDNet's Tech Shakedown, Nike buttons up the security on its Flash-based payment pages
- A few weeks back, I did a Tech Shakedown of the Flash-based payment pages on Nike's online store which lacked the Net's accepted practice of connecting Web browsers to HTTPS-based URLs, thus resulting in the display of a padlock somewhere in a browsers' status bar. These are the two visual...
- Tags: Security, Web, Payment, Nike Inc., Padlock, HTTPS, Channel Management, Web Browsers, Operational Accounting, Marketing, Internet, Finance, David Berlind
- Blog posts 2007-09-27
- Nike fixes e-commerce site by implementing HTTPS
- Nike fixes e-commerce site by implementing HTTPSWhy did you wait?'I wasn’t sure if I was getting through to Nike and I was just about to write a blog exposing the situation 'Just out of interest, why did you wait? Doesn't seem like your style to be honest.....TimboHad to cover...
- Tags: Web technology, E-business/E-commerce, Nike Inc., IDF, e-business
- Discussion threads 2007-09-27
- Nike fixes e-commerce site by implementing HTTPS
- After weeks of emails bouncing back and forth between me and Nike representatives about the lack of HTTPS SSL security on Nike.com, I finally got an email yesterday that Nike has fixed the problem. I was first made aware of the issue by fellow blogger David Berlind's post on Nike's...
- Tags: Nike Inc., E-business, Web Technology, E-business/E-Commerce, E-mail, Sales Channel, Banking, Financial Services, Internet, Online Communications, Sales, George Ou
- Blog posts 2007-09-27
- Tech Shakedown #7: Do Nike.com's Flash based payment pages pass the security test?
- A couple of weeks ago, I paid a visit to Nike.com in search of some specific sunglass frames to replace Nike ones of mine that broke. The broken pair included some prescription lenses and I was hoping to find the same frames so that I didn't have to bear...
- Tags: Security, Web, Payment, Nike Inc., HTTP, Web Browser, David Berlind
- Blog posts 2007-08-27
- Nike's Flash-based payment pages: Just do it?
- ZDNet investigates how safe the sports gear maker's online store is.ZDNet Executive Editor David Berlind performs a security shakedown of sports gear maker Nike's Adobe Flash-based interface using the open source-based Ethereal protocol analyzer running on Linux.
- Tags: OPEN SOURCE, Nike Inc., payment
- Videos 2007-08-27
- Nike+ Challenge Widget (widget)
- Nike+ Challenge Widget lets you check your challenge ranking beyond your browser, any time. See when your competitors sync runs and keep motivating yourself to top the leader board. You'll log in securely with your Nike+ info to load your challenges. Pressing control-R will refresh the score. Together, Apple and...
- Tags: Nike Inc., Corporate Governance, Web Browsers, Leadership, Digital Music, Digital Media, Business Operations, Corporate Law, Internet, Management, Personal Technology, Consumer Electronics
- Software downloads 2007-05-11
- Nike+ Goal Widget (widget)
- Nike+ Goal Widget lets you check your personal goal progress beyond your browser, any time. Motivate yourself to pound pavement and outrun your target. You'll log in securely with your Nike+ info to load your goals. Pressing control-R will refresh your data. Together, Apple and Nike created Nike+ to change...
- Tags: Nike Inc., Web Browsers, Digital Music, Digital Media, Internet, Personal Technology, Consumer Electronics
- Software downloads 2007-05-11
- Photos: On the go with Nike, iPod
- The Nike+iPod Sport Kit allows athletes' shoes to talk to their iPod Nanos, reporting running data and progress.
- Tags: photograph, Nike Inc., Apple iPod, Apple iPod Nano, athlete
- Image galleries 2006-07-20
- Nike + iPod Sport Kit
- When the Nike + iPod Sport Kit was announced almost two months ago, the general public was thrilled, skeptical, or constructively critical about the high-tech iPod fitness system, in which a Nike shoe "talks" to an iPod Nano wirelessly. We've seen digital pedometer/calorie counters before, but the Nike-Apple...
- Tags: Digital music, Digital media, Nike Inc., Apple iPod
- Product reviews 2006-07-13
- Old media, not new, shines in World Cup
- Old media, not new, shines in World CupZidane at "top level"? Maybe in Ultimate Fighting termsZidane lost his mind to go out like that. Henry is the best face of French football.Nike is on a roll - first they picked Bode Miller to have us idolize, and then Brazil. ...
- Tags: Advertising & Promotion, Zidane, media, Nike Inc.
- Discussion threads 2006-07-10
- Apple partners with Nike on iPod for runners
- Apple partners with Nike on iPod for runnersSWOSH - IMOBILE is HERE!As we eagerly await the Apple "Imobile" phone, along comes this Nike/Apple alliance --- can you imagine the marketing campaign? Similar to the iPod, with U2's vertigo and the silhouettes of the "IPODS" --- now we get athletes,...
- Tags: Digital music, Digital media, partnership, Nike Inc., Apple iPod, Apple Inc., iMobile
- Discussion threads 2006-05-24
- Apple partners with Nike on iPod for runners
- Nike and Apple announced a partnership targeting runners and iPod users. Tune your run is a way to use the iPod to track data captured in the soles of new Nike running shoes.You don't just take iPod nano on your run. You let it take you. Music is your motivation....
- Tags: Nike Inc., Apple iPod
- Blog posts 2006-05-24
- Photos: On the go with Nike, iPod
- The Nike+iPod Sport Kit allows athletes' shoes to talk to their iPod Nanos, reporting running data and progress.
- Tags: photograph, Nike Inc., Apple iPod, Apple iPod Nano, athlete, shoe
- Image galleries 2006-05-23
- Photos: On the go with Nike, iPod
- The Nike+iPod Sport Kit allows athletes' shoes to talk to their iPod Nanos, reporting running data and progress.
- Tags: photograph, Nike Inc., Apple iPod, Apple iPod Nano, athlete
- Image galleries 2006-05-23
BNET Industries
- Nike Inc.
- NIKE is engaged in the design, development and marketing of footwear, apparel, equipment, and accessory products, covering different types of the sports categories, sports-inspired lifestyle...
- Nike Inc. company page on BNET »
White Papers and Webcasts
In this Super Techies interview, larger-than-life techie Marc Canter talks with ZDNet's Editor in Chief Dan Farber about his career as a multimedia pioneer.
We need to get back to freethinking and innovation that is core to our roots. Companies like Intel were founded on thoughts like the famous quote from Robert Noyce - "Don't be encumbered by the past, go out and do something wonderful."
