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		<title><![CDATA[Branded applications as the new advertising medium]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Stewart/?p=579]]></link>
		<description><![CDATA[The New York Times is running (hah!) a story about the much touted Nike+ site, one of the best examples out there of what a lot of us have started to call the branded application. The Nike+ site is done all in Flash and is a rich Internet application that...]]></description>
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		<pubDate>Sun, 14 Oct 2007 00:50:15 -0700</pubDate>
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