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	<title><![CDATA[nielsen media research Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to nielsen media research]]></description>
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		<title><![CDATA[Microsoft Solution Helps Nielsen Company Track Business More Effectively]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=373676]]></link>
		<description><![CDATA[Nielsen Media Research, part of the Nielsen Company, is the world's leading provider of television, radio, and print audience measurement and advertising information services. Nielsen Media had more than 30 databases containing information about its customers - but no way to link the information together to provide comprehensive insight into...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Tue, 06 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/nielsen+media+research.html"><![CDATA[Nielsen Media Research]]></category>
		<category domain="http://updates.zdnet.com/tags/information+service.html"><![CDATA[Information Service]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
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		<title><![CDATA[Nielsen to track digital consumer with 'Anytime Anywhere' media measurement]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=130]]></link>
		<description><![CDATA[Nielsen Media Research aims to measure &ldquo;time-shifted and place-shifted&rdquo; television viewing through integrated, all-electronic ratings for television regardless of the platform on which it is viewed.Nielsen announced an ambitious &ldquo;Anytime Anywhere Media Measurement&rdquo; (A2/M2) five year initiative to develop and deploy technology for capturing the new ways consumers are watching...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 16 Jun 2006 13:12:39 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/nielsen+media+research.html"><![CDATA[Nielsen Media Research]]></category>
		<category domain="http://updates.zdnet.com/tags/tv.html"><![CDATA[TV]]></category>
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		<title><![CDATA[TV viewing at highest levels ever]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=9871]]></link>
		<description><![CDATA[Nielsen Media Research reports that the average American home watched more television in 2005 than any previous season.  From September 2004 to September 2005 the official start and end of TV season in the United States, the average household in the US tuned into television 8 hours and 11...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 06 Jan 2006 14:10:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/tv.html"><![CDATA[TV]]></category>
		<category domain="http://updates.zdnet.com/tags/nielsen+media+research.html"><![CDATA[Nielsen Media Research]]></category>
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		<title><![CDATA[Select Business Solutions Case Study: Nielsen Media Research Monitor-Plus]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=176252]]></link>
		<description><![CDATA[Nielsen Media Research, Monitor-Plus, a publicly traded company, monitors advertising across 16 different media types (such as radio, TV and magazines). Nielsen's current business initiatives are to add new services and expand into new market segments. These require a major transition - from being a company that provides data, to...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/nielsen+media+research.html"><![CDATA[Nielsen Media Research]]></category>
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		<title><![CDATA[Sun Case Study: Nielsen Media Research]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=177239]]></link>
		<description><![CDATA[Nielsen Media Research, the famous TV ratings company, is the leading provider of television information services in the U.S. and Canada. The company has selected Sybase Adaptive Server IQ Multiplex Sybase IQ running on Sun Fire servers and StorEdge storage as the basis for its next-generation data warehouses. The performance...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
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