nielsen media research

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Microsoft Solution Helps Nielsen Company Track Business More Effectively

Nielsen Media Research, part of the Nielsen Company, is the world's leading provider of television, radio, and print audience measurement and advertising information services. Nielsen Media had more than 30 databases containing information about its customers - but no way to link the information together to provide comprehensive insight into...

Tags: Nielsen Media Research, Information Service, Microsoft Corp.

Case studies 2008-05-06

Nielsen to track digital consumer with 'Anytime Anywhere' media measurement

Nielsen Media Research aims to measure “time-shifted and place-shifted” television viewing through integrated, all-electronic ratings for television regardless of the platform on which it is viewed.Nielsen announced an ambitious “Anytime Anywhere Media Measurement” (A2/M2) five year initiative to develop and deploy technology for capturing the new ways consumers are watching...

Tags: Nielsen Media Research, TV

Blog posts 2006-06-16

TV viewing at highest levels ever

Nielsen Media Research reports that the average American home watched more television in 2005 than any previous season. From September 2004 to September 2005 the official start and end of TV season in the United States, the average household in the US tuned into television 8 hours and 11...

Tags: TV, Nielsen Media Research

Blog posts 2006-01-06

Select Business Solutions Case Study: Nielsen Media Research Monitor-Plus

Nielsen Media Research, Monitor-Plus, a publicly traded company, monitors advertising across 16 different media types (such as radio, TV and magazines). Nielsen's current business initiatives are to add new services and expand into new market segments. These require a major transition - from being a company that provides data, to...

Tags: Nielsen Media Research, Select Business Solutions, Monitors & Displays, Advertising & Promotion, TVs, Tv & Home Theater, Hardware, Components, Marketing, Personal Technology, Home Entertainment

Case studies

Sun Case Study: Nielsen Media Research

Nielsen Media Research, the famous TV ratings company, is the leading provider of television information services in the U.S. and Canada. The company has selected Sybase Adaptive Server IQ Multiplex Sybase IQ running on Sun Fire servers and StorEdge storage as the basis for its next-generation data warehouses. The performance...

Tags: Nielsen Media Research, Sun Microsystems Inc., Sybase Inc., Databases, Enterprise Software, Software, Data Management

Case studies

Additional Resources

News to know: Intel's IDF; Google; Microsoft; Yahoo

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Ryan Naraine: Critical iTunes flaw exposes Mac, Windows to hacker attacks Sam Diaz: Otellini at...

Tags: Google Inc., Yahoo! Inc., Microsoft Corp., Intel Corp., Cloud Computing, Data Centers, E-mail Providers, Microsoft Windows, Smart Phones, Corporate Communications, Linux, Storage, Hardware, Data Management, Internet, Operating Systems, Software, Consumer Electronics, Personal Technology, Marketing, Larry Dignan

Blog posts 2009-09-23

Study: Eight hours spent in front of screens, age 45-54 watch most

Adults are exposed to screens -- as in those of televisions, mobile phones, movies, GPS devices and so forth -- for about 8.5 hours on any given day, according to a study released by the Council for Research Excellence. Wowsers. ...

Tags: Minute, Video, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Andrew Nusca

Blog posts 2009-03-27

Inauguration 2.0: Citizen Networking

Inauguration 2.0: Citizen NetworkingWhite House 2.0This is a shameless plug, but I wanted folks who are interested in this topic to know about whitehouse2.org.The site lets you set your own priorities for the United States. You get your own page, which you can send to friends and colleagues urging them...

Tags: Government, Vertical industries, Obama, Citizen Networking, inauguration, network

Discussion threads 2009-01-20

Americans watch 142 hours of TV a month

Nielsen Media Research found that an average American watches 142 hours of TV in a month. Last season the typical home had a television on for 8:18 each day. Americans aged 65 and up watch more than 196 hours per month. by AM

Tags: Hour, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, AM

Blog posts 2008-11-24

Web 2.0 reality check

A Tweet here, a blog post there and anyone would think the world had caved in. A few days I go I idly Tweeted that the Web 2.0 Expo currently underway in Berlin had me yawning with boredom. Chris Brogan picked up the beat and asked if...

Tags: Web, Blog, Social Media, ROI, Web 2.0, Channel Management, Roi/Tco, Internet, Marketing, Finance, Managerial Accounting, Dennis Howlett

Blog posts 2008-10-22

Debunking yet another bogus malware study

Here we go again, with yet another round of bogus reporting about the extent of malware infections in the United States. This morning I read a report by Nick Farrell of The Inquirer, which was accompanied by the screamer headline One in Four US computers infected. It links in turn to a much longer...

Tags: Adware, OECD, Malware, Computer, Badware, Spyware, Adware & Malware, Cyberthreats, Spyware, Viruses And Worms, Productivity, Security, Ed Bott

Blog posts 2008-06-02

16.3 mln DVDs sold 2 years after DVD was introduced, 8.3 mln HD-DVD and BluRay discs sold 2 years after introduction

According to Nielsen Media Research and Adams Media Research, the total high-def software sales for the first 2 years are only half of what standard DVD sales were for their first 2 years. There were 16.3 mln standard DVDs sold in the first two years (1997-1998) and there have been...

Tags: HD-DVD, Disc, Sales Strategy, Hd Dvd, DVD, Consumer Electronics, Sales Force Management, Sales, Personal Technology, Home Entertainment, AM

Blog posts 2008-02-20

Click Fraud Audits: What is IAB's dog in the fight?

Mild mannered, advertising industry sage Randall Rothenberg didn’t wait long to pick a fight in his new role as President, Interactive Advertising Bureau IAB, and he picked a big one.The IAB is “the trade association for interactive marketing in the United States.” It represents over 300 interactive companies and its...

Tags: Yahoo, Google, Click Fraud

Blog posts 2007-04-24

Can Web 2.0 user engagement be measured?

Web 2.0 consumers are in control? If so, that control will soon be quantified, “old-school” marketing performance metrics style.“Consumer-Generated Medias Role in The Engagement Equation” was on the agenda this morning at the (jam-packed) Ad:Tech conference in New York City.There is a “steadfast need to adopt ‘engagement’ as a complement...

Tags: Media, Advertising, Culture, User-Generated Content, Social Web, Amateur Content, Brands, Marketing, Social Networking, Social Media, consumer generated media

Blog posts 2006-11-06

Interactive Advertising Bureau CEO on click fraud in 'Real Deal' exclusive interview

Greg Stuart is the CEO & President of the Interactive Advertising Bureau IAB, the leading association for the interactive advertising and marketing industry. The IAB represents over 250 companies responsible for selling over 86% of online advertising in the United States, including AOL, CNET, Google, MSN, Walt Disney Internet Group,...

Tags: advertisement, Click Measurement Guidelines, Donna Bogatin, Interactive Advertising Bureau

Blog posts 2006-10-02

Nielsen adds ad-tracking

The Wall Street Journal reports this morning that Nielsen Media Research will begin reporting on viewership for individual TV commercials within television programs. It will shatter a variety of myths relating to the effectiveness of, and people's engagement with, advertising. No one doubts that commercials are...

Tags: advertisement, TV

Blog posts 2006-07-11

DVRs impacting TV upfronts

DVR TV viewing behavior is disrupting the television advertising market: Nielsen Media Research has been measuring non-live digital video recorder viewing since last December, TiVo announced Monday an “upfront”, multi-million dollar advertising commitment from Interpublic Media’s Emerging Media Lab (TiVo offers interactive advertising during viewing pauses and a database of...

Tags: digital video recorder

Blog posts 2006-05-17

TV usage for young men 18-24 up 5% in 2005

In 2005 so far, TV usage for young men 18-24 is up 5%, but still 5% below usage levels from the start of the 2002-2003 season, MediaPoat quotes Nielsen Media Research.

Tags: TVs, TV & Home Theater, TV

Blog posts 2005-12-19

Sports networks broadcasts losing to video games

The New York Times warns that the next time the teenagers express their enthusiasm for NBA or Nascar,m they might be talking about video games, not television broadcasts. The graph, provided by NPD Group and Nielsen Media Research, shows dwindling young adult (age 12-34) audiences for sports broadcast in the...

Tags: Games, video game, game, video

Blog posts 2005-06-22

Major advertisers on financial Web sites: LowQuotes, Evergreen Credit Reporting. CountryWatch.com

Nielsen//NetRatings posted a list of top 20 advertisers for financial Web sites. Data for the week ending May 15th, 2005, was surveyed for the report. Top 20 advertisers on financial sites Impressions, 000 Share, % LowQuotes 43,237 24.4% Evergreen Credit Reporting 33,685 19.0% CountryWatch.com 29,083 16.4% TheStreet.com...

Tags: financial web site, financial, Evergreen, WEB SITES, Credit, Reporting

Blog posts 2005-06-19