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- Fortune 500 series: How Newell Rubbermaid uses social media
- Fortune 500 series: How Newell Rubbermaid uses social mediaSharpie LoveGreat interview, thanks. This resonated a lot with me as on our site, Experience Project, a fairly large sharpie-lover community arose organically (http://www.experienceproject.com/groups/Love-Sharpies/20106) something that goes to further the point about how people love the brand and will talk about it...
- Discussion threads 2008-12-02
- Fortune 500 series: How Newell Rubbermaid uses social media
- How can Newell Rubbermaid, the parent of many wide-ranging brands, benefit from social media? Bert DuMars, the company's VP of e-business and interactive marketing, explains. by Jennifer Leggio
- Blog posts 2008-12-02
Additional Resources
- Enterprise investment in online communities continues to grow
- Sharpie Uncapped Community ExampleJennifer - Your story is correct. Enterprises like Newell Rubbermaid are increasing investment in online communities. Our first online community is Sharpie Uncapped (http://sharpieuncapped.com) that we launched earlier in 2009. We expect to launch more branded communities focused on specific consumer targets in 2010....
- Discussion threads 2009-10-07
- Fortune 500 series: Texas Instruments uses social media to connect 10K+ engineers
- A frequently asked question around corporate social networking is, "What kinds of companies are using it?" When social media first became the trend it is now there was a lot of speculation about how only smaller, flexible companies could implement effective social media program. I started this Fortune 500 series...
- Blog posts 2009-03-25
- News to know: Mac malware, Windows 7, Netbooks, Google
- Here are today’s notable headlines. You can get News To Know via email alert and RSS daily: Adam O'Donnell: Despite what blogs and Apple say, Macs will eventually have malware Ed Bott: Windows 7 Beta 1 to arrive January 13? Andrew...
- Blog posts 2008-12-03
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