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	<title><![CDATA[new apple ad Resources | ZDNet]]></title>
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		<title><![CDATA[New Apple ads focus on support, TCO]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11408-0.html?forumID=1&threadID=64503&messageID=1199989&start=0]]></link>
		<description><![CDATA[New Apple ads focus on support, TCOIt's a great ad because......anyone who HAS had to deal with telephone support has had EXACTLY that experience, and will relate to it.  Those of us in the IT world who do most of our own support will chuckle or shake our heads;...]]></description>
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		<pubDate>Wed, 13 May 2009 10:01:00 -0700</pubDate>
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		<title><![CDATA[New Apple ads focus on security, reliability and ease of use, but no mention of price]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12554-0.html?forumID=1&threadID=63484&messageID=1175969&start=0]]></link>
		<description><![CDATA[New Apple ads focus on security, reliability and ease of use, but no mention of priceApple Ads...Agreed.  As inaccurate as they are, at least they are entertaining.RE: New Apple ads focus on security, reliability and ease of use, but no mention of priceI've always loved the Mac vs PC...]]></description>
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		<pubDate>Mon, 20 Apr 2009 05:26:00 -0700</pubDate>
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