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Why Apple's new ad campaign is genius, and why Microsoft can't win as 'PC'

Why Apple's new ad campaign is genius, and why Microsoft can't win as 'PC'Good Article I'm a PC and I don't like the Apple ads. Mostly because they poke fun at the stereotypical "geek", which is me and it wears on me. Nonetheless Apples strategy is...

Tags: Desktops, Operating systems, NOW IT, Apple Inc., advertisement, PC, Microsoft Corp., new ad campaign, ad campaign, computer

Discussion threads 2009-04-21

Additional Resources

AT&T launches Verizon counter-punch ad, keeps digging that hole

AT&T counters Verizon's "There's a map for that" marketing campaign with a commercial of its own and a new Web site - but both fall short. by Sam Diaz

Tags: Advertisement, Verizon Communications Inc., AT&T Corp., Web Site Development, Web Technology, Channel Management, Marketing Research, Internet, Marketing, Sam Diaz

Blog posts 2009-11-19

In Smartphone Wars, Darwinism Triumphs Over Intelligent Design

OT, but what the heck.The remark:"...even the mechanism called Natural Selection referred to in Evolution, bears the mark of underlying intelligence, since the only way such a sophisticated mechanism could be implemented, is via a highly sophisticated and capable intelligence."flies in the face of established creationist beliefs. The creationist...

Tags: Mobile operating systems, Microsoft Windows, Operating systems, Handhelds, Smart phones, Intelligent Design, deity, Microsoft Windows Mobile, theory, Smartphone

Discussion threads 2009-11-08

Gawker Media tricked into featuring malicious Suzuki ads

A group of cybercriminals have successfully managed to trick Gawker's ad sales team into featuring malicious ads serving Adobe exploits (CVE-2008-2992; CVE-2009-0927) and scareware, by impersonating a legitimate ad agency inquiring about an upcoming Suzuki ad campaign. According to Gawker Media, the malware distributors were one of...

Tags: Advertisement, Gawker Media, Suzuki, Dancho Danchev

Blog posts 2009-10-27

HTC kicks off global ad campaign and its all about YOU

HTC Touch Pro2 has made me appreciate HTCOnce I was not a fan of HTC, but they have improved functionality and quality so dramatically with the new TP2 and the Hero on Sprint that I am now sold on HTC. I have the TP2 and got my wife the...

Tags: HTC Touch Pro2, advertisement, High Tech Computer Corp.

Discussion threads 2009-10-26

Times exec hints at Apple tablet

When are people going to learn that off the record is off the recordNot open mouth insert foot.Yes, some people are excited about some new tech, but to go to some of the lengths these guys keep going to, makes me wonder.I think engadge is just in it for the...

Tags: Tablets, 3G, Notebooks, iTablet, Apple Inc., Microsoft Zune, tablet, Microsoft Corp.

Discussion threads 2009-10-26

HTC kicks off global ad campaign and its all about YOU

HTC Corporation today kicked off their new global advertising campaign based on their "Quietly Brilliant" brand positioning and everything is about YOU. They are focusing on the personal experience that we are coming to associate with our mobile phones and have been working with a LA-based agency, Deutsch LA Inc.,...

Tags: High Tech Computer Corp., Advertisement, Branding, Marketing, Matthew Miller

Blog posts 2009-10-25

Was Windows 7 totally your idea?

W7: Whose ideas?It is pretty clear that Apple and Microsoft "borrow" from each other. I don't think that's a problem, all competitors "borrow" each others' ideas and the consumer wins.What is clear, though, is that Microsoft did listen to alot of people but it wasn't those people that use...

Tags: Desktops, Crispin, Microsoft Corp., PC, Apple Macintosh, Apple Inc., Microsoft Windows 7, Microsoft Windows

Discussion threads 2009-10-22

News to know: Apple; Alex; Microhoo; Droid; FCC

Here are today's notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET's around-the-Web tech coverage. Sam Diaz: Another strong quarter for Apple; credit strong iPhone, Mac sales Jason D. O'Grady: Apple announces most profitable...

Tags: FCC, Google Inc., Larry Dignan, Advertisement, Information Technology, Dana Blankenhorn, Mary Jo Foley, Apple Inc., Microsoft Corp., Adrian Kingsley-Hughes, Sam Diaz, Microsoft Windows 7, Microsoft Windows, E-books, Federal Government, Service-Oriented Architecture (SOA), Operating Systems, Software, Personal Technology, Government, Web Services, Enterprise Software

Blog posts 2009-10-20

Verizon Droid ad attacks iPhone on features

I'm really interested in this phone. I hear it won't drop 30% of its callsThe ad is pure genius and truly highlights how terrible the iPhone is. The iPhone also has the dubious distinction of being the only modern cell phone to drop 30% of its calls, as admitted by...

Tags: Smart phones, advertisement, Verizon Communications Inc., Apple iPhone, Apple Inc.

Discussion threads 2009-10-19

Verizon Droid ad attacks iPhone on features

Verizon Wireless has released a television commercial for its new Droid handset â€" which runs Google's Android OS natch â€" and it's a shot directly across the bow of the S.S. iPhone. The ad (and corresponding Web site DroidDoes.com) are part of a new advertising campaign which...

Tags: Apple iPhone, Advertisement, Verizon Communications Inc., Attack, iDon't, Smart Phones, Consumer Electronics, Personal Technology, Jason D. O'Grady

Blog posts 2009-10-19

BGR gets hands-on with the Motorola Droid from Verizon Wireless

Andrew wrote an earlier post showing the new ad and campaign against the iPhone and for the Google Android platform that Verizon just kicked off. I saw the Droid Does commercial on TV this weekend and am interested in seeing what Verizon's device looks like. It turns out that I...

Tags: Verizon Communications Inc., Verizon Wireless, Motorola Inc., BGR, Smart Phones, Palm Pre, Cellular Phones, Handhelds, Mobile Operating Systems, Consumer Electronics, Personal Technology, Hardware, Matthew Miller

Blog posts 2009-10-18

DROID aims to make Apple iAnnoyed

As Wuher the scowling bartender said in Star Wars, AT&T Wireless and Apple doesn't "serve their kind in here", but the DROIDs are coming, like it or not. Verizon recently launched its DROID Does web and TV campaign which is a preview of...

Tags: Apple iPhone, Verizon Communications Inc., Apple Inc., Smart Phones, Handhelds, Cellular Phones, Consumer Electronics, Personal Technology, Hardware, Jason Perlow

Blog posts 2009-10-18

Might Google drop Chrome OS beta as a Windows 7 spoiler?

It could also backfireand be lost in the Windows 7 hype and push?also anyboby that have 2 once of memory remember that nt vista was and in vista case is .... so a good kick in the ball by chrome os would be great ..... ...

Tags: Operating systems, Blogging, Microsoft Windows, Chrome, Chrome OS, beta, Google Inc., Chrome OS beta, operating system, Microsoft Windows 7

Discussion threads 2009-10-15

News to know: AT&T; Apple; Google; Verizon; Microsoft

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Dancho Danchev: Weak passwords dominate statistics for Hotmail's phishing scheme leak Larry Dignan: The Android army: Verizon Wireless, Google...

Tags: Google Inc., Microsoft Windows Mobile, Verizon Communications Inc., AT&T Corp., Apple Inc., Microsoft Corp., Wireless, Wireless Coverage Data, Microsoft Windows, Mobile Operating Systems, Operating Systems, Microsoft Windows 7, Wireless And Mobility, Handhelds, Wi-Fi, Mobile Applications, Software, Hardware, Larry Dignan

Blog posts 2009-10-07

Verizon-Google changes mobile landscape; Customers have real options again

I had to take a moment to pause and think about this new Google-Verizon chumminess and their common, yet unspoken, quest to go after the Apple-AT&T relationship with the iPhone that includes today's partnership news and a new ad campaign. For those who don't know, I am...

Tags: Apple iPhone, Google Inc., Mobile, Verizon Communications Inc., Apple Inc., RIM BlackBerry, Smart Phones, Advertising & Promotion, Handhelds, Consumer Electronics, Personal Technology, Marketing, Hardware, Sam Diaz

Blog posts 2009-10-06

Verizon slams AT&T in new TV ad; '5X coverage'

A new advertising campaign from Verizon Wireless that began last night during Monday Night Football takes a direct swipe at AT&T and its network. by Andrew Nusca

Tags: Advertisement, Verizon Communications Inc., AT&T Corp., TV, Andrew Nusca

Blog posts 2009-10-06

News to know: Dell; Xerox, Android, NewEgg, Win7, Windows Mobile,

Here are today's notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET's around-the-Web tech coverage. Andrew Nusca: Dell Latitude Z 16" thin-and-light revealed; Lamborghini angles hide boardroom muscle Gallery: Hands on with the Dell...

Tags: Xerox Corp., Google Inc., Larry Dignan, Dell Computer Corp., Microsoft Windows Mobile, Mobile, Storage, Andrew Nusca, Newegg.com, Apple Inc., Microsoft Corp., Adrian Kingsley-Hughes, Sam Diaz, Dell Latitude, EC, Microsoft Windows 7, Microsoft Windows, Notebooks, Operating Systems, Software, Hardware, Notebooks & Tablets

Blog posts 2009-09-29

Yahoo kicks off new 'It's You' campaign with video ad

Yahoo recently announced its new "It's You" global marketing campaign, and today the company inaugurates a happy, feelgood video advertisement that will run in the U.S. and later in the U.K., India and several other countries. by Andrew Nusca

Tags: Video Advertisement, Advertisement, Yahoo! Inc., Video, Corporate Communications, Marketing, Andrew Nusca

Blog posts 2009-09-28

News to know: Scareware; HP; SAP; Cloud computing

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Dancho Danchev: The ultimate guide to scareware protection Gallery: The ultimate guide to scareware protection 9/11...

Tags: Hewlett-Packard Co., Andrew Nusca, SAP AG, Microsoft Corp., Cloud Computing, Virtualization, Netbooks, Nettops & MIDs, Hardware, Larry Dignan

Blog posts 2009-09-14