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Andrew Corporation: The mySAP Customer Relationship Management Application Unifies Customer Tracking and Sales Pipelines

After acquiring eight companies, Andrew Corporation found itself with disparate customer-tracking systems that couldn't communicate with each other and didn't provide a global view of the sales pipeline. This case study highlights the reasons Andrew implemented the mySAP Customer Relationship Management application to address these and other customer-tracking problems. See...

Tags: mySAP, Andrew Corp., mySAP CRM, Customer Relationship Management (CRM), Sales Strategy, Enterprise Software, Software, Sales

Case studies 2006-03-01

Why pay SAP for software you don't use?

I took a lot of heat last week from SAP and its friends over my posting about The scandal of SAP's idle CRM seats. Seems like I struck a raw nerve when I wrote: "The dirty secret why SAP had to launch...

Tags: SAP AG, CRM

Blog posts 2006-02-21

Webcast: Order Management With mySAP Customer Relationship Management

In the Webcast, "Order Management with mySAP Customer Relationship Management mySAP CRM," you'll learn how optimizing order management can enable you to improve order accuracy and shorten cycle times - resulting in increased revenue, a reduction in lost sales, and enhanced customer satisfaction. Plus, you'll discover how the order management...

Tags: mySAP, Webcast, mySAP CRM, Order Management, Customer Relationship Management (CRM), Enterprise Software, Software

Webcasts 2005-07-25

mySAP Customer Relationship Management: Solution Overview

Moving beyond traditional customer relationship management functionality, SAP innovations and unmatched industry expertise are setting new standards for the way companies connect with their customers and partners. The mySAP Customer Relationship Management mySAP CRM solution automates customer-centric business processes across and beyond enterprise-wide operations. It delivers the market's greatest breadth...

Tags: mySAP, SAP AG, mySAP CRM, CRM, Customer Relationship Management (CRM), Enterprise Software, Advertising & Promotion, Software, Marketing

White papers 2005-07-01

Channel Management: Build Stronger Partnerships for Stronger Profits

The mySAP Customer Relationship Management mySAP CRM solution helps you leverage your partner relationships and empower channel partners so they can better market, sell to, and service your end customers. mySAP CRM provides access to all critical partner-related data so you can forecast and recognize demand across all sales channels....

Tags: mySAP, Partnership, Channel Management, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software

White papers 2005-05-01

Business Success With mySAP CRM: More Than CRM ROI Achievement

This presentation reviews the benefits of deploying mySAP CRM for business success. Hear about defining a CRM strategy that aligns with your business objectives, identifying and addressing change management requirements, and executing a comprehensive implementation plan that delivers a high return on your CRM investment.

Tags: mySAP, mySAP CRM, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Change Management, Enterprise Software, Software, Marketing, Tools & Techniques, Management

Webcasts

Brother Deploys mySAP Customer Relationship Management to Enhance Customer Relations

Despite having amassed mountains of data on millions of end consumers, Brother International Corp. knew little about its clientele. In order to enhance customer relationships, the company deployed mySAP Customer Relationship Management mySAP CRM and SAP Business Information Warehouse SAP BW, a component that is now found in SAP Business...

Tags: mySAP, SAP AG, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software

Case studies

SAP Solution Helps Philips CE Put the Customer at the Heart of Its Business

Faced with increasingly stiff competition, Philips Consumer Electronics decided to better understand its customers and use that knowledge to grow sales - while at the same time cutting costs and increasing efficiency. To accomplish its goals, the company turned to the mySAP Customer Relationship Management mySAP CRM solution. The mySAP...

Tags: mySAP, SAP AG, mySAP CRM, Philips Electronics N.V., Customer Relationship Management (CRM), Enterprise Software, Software

Case studies

Professional Customer Service, Better Project Management With mySAP Customer Relationship Management (mySAP CRM)

DEG - Deutsche Investitions- und Entwicklungsgesellschaft mbH is one of the largest European institutions for long-term project and company financing in developing and reforming countries. To help it provide more comprehensive customer service and enable more effective project management, DEG turned to mySAP Customer Relationship Management mySAP CRM, along with...

Tags: Business Intelligence, Project Management, mySAP, Customer Service, SAP AG, mySAP CRM, CRM, SAP BI, Customer Relationship Management (CRM), Enterprise Software, Tools & Techniques, Pricing, Software, Management, Marketing

Case studies

Israel's Largest Insurance Company Increases Efficiency and Improves Customer Service With the mySAP Customer Relationship Management Solution

One of every three businesses in Israel is insured by Clal Insurance Company. With annual revenue of 7 billion Israeli new shekels (US$1.6 billion), the company provides many insurance and financial products for its customers and has been lauded for excellence by Dun & Bradstreet. But Clal's customer service processes...

Tags: mySAP, Customer Service, Insurance, mySAP CRM, Customer Relationship Management (CRM), Product Marketing, Enterprise Software, Software, Marketing

Case studies

SAP Solution Manager Speeds Implementation of mySAP Customer Relationship Management at Statoil

Statoil is a major supplier of natural gas to the European market, and one of the world's leading producers of crude oil. A couple of years ago, they made the decision to standardize and consolidate on SAP throughout the organization, across the world. Statoil used SAP Solution Manager and SAP...

Tags: mySAP, SAP AG, mySAP CRM, Statoil, Customer Relationship Management (CRM), Enterprise Software, Software

Case studies

Securing Mobile Telecommunications Market Share Through Intelligent Dealer Relationship Management

T-Mobile Deutschland GmbH is a wholly owned subsidiary of Deutsche Telekom, established itself as the leading mobile telecommunications provider. But, in spite of its success, T- Mobile eventually found itself facing some challenges: not only had consumer enthusiasm for cell phones pushed T-Mobile's IT systems to capacity; market saturation and...

Tags: mySAP, Mobile, T-Mobile, Telecommunications, mySAP CRM, T-Mobile Deutschland GmbH, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing

Case studies

mySAP CRM Improves Service at Oesterreichische Kontrollbank AG's Securities Services

Since its foundation in 1946, Oesterreichische Kontrollbank AG OeKB has been regarded as Austria's central financial and information service provider for export management and capital market accounts. The company wanted to achieve a more customer-oriented approach. The company chose SAP software. This was partly because the company already had a...

Tags: Security, Capital Market, mySAP, SAP AG, mySAP CRM, CRM, Customer Relationship Management (CRM), Enterprise Software, Investment, Financial Services, Software, Finance

Case studies

mySAP CRM Helps Ease Transition From a Product Strategy to a Market Strategy

The CONDAT group, headquartered in France and comprising 10 companies worldwide, is a leading manufacturer of high-tech chemical products, specializing in industrial lubricants and wood treatments. The company wanted to implement mobile sales functionality for all employees involved in Customer Relationship Management CRM. The challenge was to simplify integration of...

Tags: Strategy, mySAP, mySAP CRM, CRM, Customer Relationship Management (CRM), Sales Strategy, Enterprise Software, Advertising & Promotion, Software, Sales, Marketing

Case studies

mySAP CRM Integrates With Back-Office Software to Support New Online Sales Channel

Based in Long Beach, Calif., Pioneer Electronics USA, Inc. Pioneer is the sales and marketing arm of the consumer electronics firm Pioneer North America. The company faced challenges wherein the consumer electronics environment was becoming increasingly competitive and price erosion was deteriorating profitability. Pioneer used the mySAP Customer Relationship Management...

Tags: mySAP, Pioneer Electronics, Environment, Back-office, mySAP CRM, CRM, Customer Relationship Management (CRM), Sales Strategy, Enterprise Software, Software, Sales

Case studies

Need for a Single, Integrated Global Pipeline Drives Adoption of mySAP Customer Relationship Management

With 78,000 employees around the world and corporate headquarters in El Segundo, Calif., Computer Sciences Corporation CSC earns more than $14 billion annually by providing consulting, system implementation and management, business process outsourcing, and other IT and business services. The company wanted to integrate information and processes for selling services....

Tags: mySAP, SAP AG, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software

Case studies

mySAP Customer Relationship Management Helps Leading Financial Institution Automate Its Sales and Account Origination Processes

Headquartered in Hamelin, BHW Bausparkasse AG is the second largest private building and loan institution in Germany, generating more than ?40 billion each year. The company wanted to deliver financial services faster by eliminating manual processes, while ensuring data quality. The challenge was to enable sales group to respond to...

Tags: mySAP, Financial, Financial Service, SAP AG, mySAP CRM, Customer Relationship Management (CRM), Sales Strategy, Enterprise Software, Financial Planning, Financial Services, Software, Sales, Finance

Case studies

Finnforest Uses mySAP CRM E-Selling to Empower Customers, Frees Sales Staff to Generate Revenue

With mySAP CRM E-Selling, Finnforest customers can log on to a personalized page of catalog information and special offers that is tailored to their business and regional requirements. Customers navigate through the catalog with drop-down menus, initiate search functions for specific products, check stock availability/ quantity and delivery dates, and...

Tags: Revenue, mySAP, SAP AG, Sales, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software

Case studies

IT Services Company Banks on Power of mySAP Customer Relationship Management

Fiducia IT AG, based in Karlsruhe, Germany, is the largest IT service company for cooperative banks across Germany. The company wanted to boost sales and reduce costs. The challenge was to improve customer relationships and improve the quality of customer Data. The company decided to replace its heterogeneous customer service...

Tags: Bank, mySAP, Customer Service, Germany, IT Services, Information Technology, SAP AG, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Product Marketing, Software, Marketing

Case studies

Putting the Customer in the Front Seat: Volkswagen Drives Customer Satisfaction With mySAP CRM

Headquartered in Wolfsburg, Germany, Volkswagen AG is a world-leading automobile manufacturer - the largest in Europe. The company wanted to make changes in customer behavior and departmentalized internal structure. The challenge was paper-based processes, disparate stand-alone solutions and need to improve customer acquisition and loyalty. To improve customer communications, retention,...

Tags: mySAP, Volkswagen AG, Customer Satisfaction, mySAP CRM, CRM, Customer Relationship Management (CRM), Enterprise Software, Software

Case studies