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	<title><![CDATA[motrin Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to motrin]]></description>
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		<title><![CDATA[Nine worst social media fails of 2009... thus far]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1204]]></link>
		<description><![CDATA[Social media has taken the marketing world by storm. Major agencies and internal divisions are hosting think tank sessions to try and come up with witty ideas to market their products and drive customer loyalty. Some of the ideas they come up withÂ  are great. But others, let's face it,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 22 May 2009 09:26:05 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/pizza+hut.html"><![CDATA[Pizza Hut]]></category>
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		<category domain="http://updates.zdnet.com/tags/stunt.html"><![CDATA[Stunt]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/motrin.html"><![CDATA[Motrin]]></category>
		<category domain="http://updates.zdnet.com/tags/nannerpuss.html"><![CDATA[Nannerpuss]]></category>
		<category domain="http://updates.zdnet.com/tags/jack.html"><![CDATA[Jack]]></category>
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		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
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	<item>
		<title><![CDATA[Is 'Universal Cloud Computing' the answer to H1N1?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12355-0.html?forumID=1&threadID=64828&messageID=1207222&start=0]]></link>
		<description><![CDATA[Is 'Universal Cloud Computing' the answer to H1N1?Check Out StonewareCloud computing is clearly the best way to achieve anytime, anywhere access to limitless services for both students and teachers.We're looking at implementing WebOS by Stoneware.  It looks like a great, all-in-one solution that will take what we have in...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 21 May 2009 07:09:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/h1n1+flu.html"><![CDATA[H1N1 flu]]></category>
		<category domain="http://updates.zdnet.com/tags/motrin.html"><![CDATA[Motrin]]></category>
		<category domain="http://updates.zdnet.com/tags/tylenol.html"><![CDATA[Tylenol]]></category>
		<category domain="http://updates.zdnet.com/tags/fever.html"><![CDATA[fever]]></category>
		<category domain="http://updates.zdnet.com/tags/flu.html"><![CDATA[flu]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[cloud computing]]></category>
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		<title><![CDATA[Don't call me a 'mommyblogger' - the Motrin brouhaha]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-17925-0.html?forumID=1&threadID=54831&messageID=1037069&start=0]]></link>
		<description><![CDATA[Don't call me a 'mommyblogger' - the Motrin brouhahaThe ad perfectly targeted the intended audienceMoms who despise the "look at my fashion accessory baby" women.shoe fitsIf you write solely about motherhood issues on a blog, you can certainly be labeled a 'mommyblogger'.  Being a mother in general has nothing...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 28 Nov 2008 09:22:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/blog.html"><![CDATA[blog]]></category>
		<category domain="http://updates.zdnet.com/tags/blogger.html"><![CDATA[blogger]]></category>
		<category domain="http://updates.zdnet.com/tags/motrin.html"><![CDATA[Motrin]]></category>
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		<title><![CDATA[Should big brands fear or revere the mommybloggers?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-17925-0.html?forumID=1&threadID=54472&messageID=1029146&start=0]]></link>
		<description><![CDATA[Should big brands fear or revere the mommybloggers?Fear or revere?I'd say there's no need to fear mommybloggers, or put them on some type of pedestal.All you need to do easier said than done, is to treat them with the respect you should give any group of people who are potentially...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 18 Nov 2008 08:09:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/mommybloggers.html"><![CDATA[Mommybloggers]]></category>
		<category domain="http://updates.zdnet.com/tags/big+business.html"><![CDATA[Big Business]]></category>
		<category domain="http://updates.zdnet.com/tags/motrin.html"><![CDATA[Motrin]]></category>
		<category domain="http://updates.zdnet.com/tags/mommyblogger.html"><![CDATA[mommyblogger]]></category>
		<category domain="http://updates.zdnet.com/tags/big+brand.html"><![CDATA[big brand]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
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		<title><![CDATA[Should big brands fear or revere the mommybloggers?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=317]]></link>
		<description><![CDATA[In the case of Motrin, what the mommybloggers have done is taken the powerful army of business consultants it had finally branded itself as, and turned itself into a targeted fear monger. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 18 Nov 2008 07:57:41 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/consultant.html"><![CDATA[Consultant]]></category>
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		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
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		<category domain="http://updates.zdnet.com/tags/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://updates.zdnet.com/tags/mommyblogger.html"><![CDATA[Mommyblogger]]></category>
		<category domain="http://updates.zdnet.com/tags/motrin.html"><![CDATA[Motrin]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
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		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
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		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
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