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- Nine worst social media fails of 2009... thus far
- Social media has taken the marketing world by storm. Major agencies and internal divisions are hosting think tank sessions to try and come up with witty ideas to market their products and drive customer loyalty. Some of the ideas they come up with are great. But others, let's face it,...
- Tags: Pizza Hut, Brand, Stunt, Social Media, Twitter, Motrin, Nannerpuss, Jack, Skittles Home Page, Ashton Kutcher, Branding, Marketing, Jennifer Leggio
- Blog posts 2009-05-22
- Is 'Universal Cloud Computing' the answer to H1N1?
- Is 'Universal Cloud Computing' the answer to H1N1?Check Out StonewareCloud computing is clearly the best way to achieve anytime, anywhere access to limitless services for both students and teachers.We're looking at implementing WebOS by Stoneware. It looks like a great, all-in-one solution that will take what we have in...
- Tags: H1N1 flu, Motrin, Tylenol, fever, flu, cloud computing
- Discussion threads 2009-05-21
- Don't call me a 'mommyblogger' - the Motrin brouhaha
- Don't call me a 'mommyblogger' - the Motrin brouhahaThe ad perfectly targeted the intended audienceMoms who despise the "look at my fashion accessory baby" women.shoe fitsIf you write solely about motherhood issues on a blog, you can certainly be labeled a 'mommyblogger'. Being a mother in general has nothing...
- Tags: Blogging, blog, blogger, Motrin
- Discussion threads 2008-11-28
- Should big brands fear or revere the mommybloggers?
- Should big brands fear or revere the mommybloggers?Fear or revere?I'd say there's no need to fear mommybloggers, or put them on some type of pedestal.All you need to do easier said than done, is to treat them with the respect you should give any group of people who are potentially...
- Tags: Branding, Mommybloggers, Big Business, Motrin, mommyblogger, big brand, brand
- Discussion threads 2008-11-18
- Should big brands fear or revere the mommybloggers?
- In the case of Motrin, what the mommybloggers have done is taken the powerful army of business consultants it had finally branded itself as, and turned itself into a targeted fear monger. by Jennifer Leggio
- Tags: Brand, Consultant, Army, Branding, Marketing, Jennifer Leggio, Mom, Advertisement, Blog, Mommyblogger, Motrin, Blogging, Internet
- Blog posts 2008-11-18
Additional Resources
- Why it is crucial to make sense of 'Twitter speak'
- Guest editorial by Jeff Catlin We often get asked what the next step in analyzing social media will be, so it seems appropriate that with Twitter being the “it†micro-blogging and messaging service these days, Twitter sentiment analysis is the natural selection. Twitter has seen...
- Tags: Twitter, Sentiment Measurement, Marketing Research, Marketing, Jennifer Leggio
- Blog posts 2009-07-07
- Is 'Universal Cloud Computing' the answer to H1N1?
- My youngest son has been out of school for 5 days now with a weekend thrown in there for good measure. He's finally feeling better, but still needs Motrin to keep his fever down, Benadryl to fight the cough, and he has 5 more days to go on a course...
- Tags: School, Cloud Computing, H1N1 Flu, SIMtone Online, Christopher Dawson
- Blog posts 2009-05-21
- Social media redefines traditional business intelligence strategies
- * Jennifer Leggio is on vacation Guest editorial by Blake Cahill Companies and social media are on a collision courseâ€"with positive benefits. Thanks to the Internet and its increasingly social nature, the amount of information and conversation data existing today is breath-taking....
- Tags: Strategy, Social Media, Social Media Intelligence Solution, Blake Cahill, Pricing, Business Intelligence, Tools & Techniques, Databases, Enterprise Software, Marketing, Software, Data Management, Management, Jennifer Leggio
- Blog posts 2008-12-24
- Social media and traditional business mores
- * Jennifer Leggio is on vacation Guest editorial by Don MacVittie There is much speculation about how social media is changing business communications, but what are the identifiable differences, and how can they be marshaled in a constricted business environment? Imagine...
- Tags: Blog, Social Media, Don MacVittie, Instant Communication, Blogging, Marketing Research, Internet, Marketing, Jennifer Leggio
- Blog posts 2008-12-23
- News to know: Mumbai attacks, Microhoo, Holiday shopping, HDTVs
- Here are today’s notable headlines. You can get News To Know via email alert and RSS daily: Jennifer Leggio: Mumbai attack coverage demonstrates good and bad maturation point of social media Social media marketing opportunism during tragedy = fail Oliver Marks: Mumbai Attacks...
- Tags: Yahoo! Inc., HDTV, Apple Inc., Microsoft Corp., Attack, Digital Video, Web Site Development, Web Technology, Cyberthreats, Spyware, Adware & Malware, Open Source, Personal Technology, Internet, Security, Sam Diaz
- Blog posts 2008-12-01
- Don't call me a 'mommyblogger' - the Motrin brouhaha
- * Jennifer Leggio is on vacation Guest editorial by Joanne Bamberger Things got a little heated in the blogosphere last week over a Motrin ad suggesting that babies were the new mommy accessory. I don't know what was going on the...
- Tags: Mother, Advertisement, Network, Blog, Insult, Joanne Bamberger, Blogging, Networking, Internet, Jennifer Leggio
- Blog posts 2008-11-28
- Free Temperature Tracker - log and track your body temperature (Mobile)
- When you have a fever, keeping a daily record of your temperature with multiple recordings helps you and your doctor determine what is causing the fever and how it can be treated. The pattern of a fever can help suggest the reason for the body's increased temperature. The Temperature Tracker...
- Tags: Fever, Mobile, Temperature, SoundTells, Temperature Tracker, C/C++, Programming Languages, Software Development, Software/Web Development
- Software downloads 2005-06-13
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