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Freemium: The first business model of the 21st century

At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of "Free: The Future of a Radical Price," discusses how different companies use the free-to-premium, or freemium model to not only make money, but often keep customers at a higher rate than fully paid services. There are many...

Tags: Money, Strategy, Operational Accounting, Management, Finance, Revenue Bootcamp, Chris Anderson, freemium, monetize, long tail, online

Videos 2009-07-15

Going from free to premium

How do you get your customers to pay for what they already get for free? Panelists at the Revenue Bootcamp Conference stress listening to your users, doing lots of testing, and not being afraid to make mistakes in the beginning. Panelists include Will Harvey, co-founder and chairman of IMVU; Scott...

Tags: Operational Accounting, Finance, Revenue Bootcamp, monetize, surveys, online, premium, free

Videos 2009-07-14

Additional Resources

Coming Soon: Free video conferencing from Google

The stakes are high, and, it looks like Google is willing to invest a pretty penny here, without worrying about payback. The cost of video conferencing will be going to zero, as the quality goes up.RE: Coming Soon: Free video conferencing from GoogleA free MCU, HD endpoint client which traverses...

Tags: Google Inc., Free Video

Discussion threads 2009-11-08

Making a foundation a real solution to the mySQL mess

Sounds good. Too good?This sounds like a great solution to a problem that is probably costing Oracle, destroying what little credibility Sun has as a brand, while ensuring that every website on the planet virtually retains access to a free, secure and efficient database. If we don't do something, the...

Tags: OPEN SOURCE, Databases, Dana, MySQL, Oracle Corp.

Discussion threads 2009-10-30

40 years ago the Internet was born - now it devalues everything it touches

you are devaluing your proffesionshame on you.internet is one of the greatest invention in human history.Establishing walled islands on the InternetThe Internet is like a huge river, or better yet, sea, that allows users to move from small island to small island web application, to find the things they care...

Tags: Web site development, e-reader software, e-reader, Internet, Web site

Discussion threads 2009-10-29

News Corp. prepares to destroy more online value

Finally Good PointsYou may have wanted to mention that comcast wanted to buy out 51 percent and then charge. Maybe they are delaying the inevitable but a reverse scenario? Due to sites like Hulu and other I and other have not paid for cable or satellite for over 3 years....

Tags: OpenOffice, Piracy, Blogging, Network technology, Hulu, News Corp.

Discussion threads 2009-10-26

WSJ chief criticizes news aggregators - creators carry cost burden

Hat tip to Danny Sullivan for pointing out the above panel at Web 2.0 Summit, which featured Robert Thomson, Wall Street Journal chief, and Marrissa Mayer head of search products at Google, plus Martin Nisenholtz, The New York Times Company, and Eric Hippeau from the Huffington Post, moderated by...

Tags: Google Inc., Wall Street Journal, Journalist, Thomson Corp., Internet, Web 2.0, Channel Management, Marketing, Tom Foremski

Blog posts 2009-10-23

Wither Silicon Valley? IT will be driven by emerging markets

WTF does "dead-cat" mean?Dear ZDnet,Please stop trying to make-up terms like "dead-cat" or "dead-finger". Nobody cares.SheeshWell good morning Mr. Happiness and feel good vibe. I wish I could take credit for dead cat bounce but the term has been around---oh let's say---FOREVERhttp://en.wikipedia.org/wiki/Dead_cat_bounceRE: Wither Silicon Valley? IT will be driven by...

Tags: Strategy, Communities, U.S.A., Wither Silicon Valley, pure research, information technology, emerging market

Discussion threads 2009-10-19

The original open source niche remains just that

the niche is expandingWhile M$ if on the ropes firing its employees, FOSS companies are hiring and getting infusions of capital from forward looking investors.Nopethe money is not there, and never will be.Yeah, and they are hiring and expandingJust look at the stewards of some of the most "successful" open...

Tags: open source, F/OSS, Sun Microsystems Inc., OH WAIT

Discussion threads 2009-10-13

Free the Orphans: Are we being played for fools in Google Books play?

Give me a BreakGoogle paid to digitize those books. Google paid to setup the storage and bandwidth infrastructure to host the books, and google made an agreement with the authors to be able to publish those books. If anyone else would like to do the same thing they...

Tags: Google Inc., agreement, orphan

Discussion threads 2009-09-23

The ultimate guide to scareware protection

Throughout the last two years, scareware fake security software, quickly emerged as the single most profitable monetization strategy for cybercriminals to take advantage of. Due to the aggressive advertising practices applied by the cybercrime gangs, thousands of users fall victim to the scam on a daily...

Tags: Search Engine Optimization, Web, Search Engine, Antivirus, Malware, Social Engineering, Security Software, Search, Spyware, Adware & Malware, Cyberthreats, Viruses And Worms, Security, Marketing Research, Marketing, Dancho Danchev

Blog posts 2009-09-13

'Anonymous' group attempts DDoS attack against Australian government

Following a threat posted on YouTube a month ago, the the well known malicious pattern of the "Anonymous group" failed to materialize earlier today when the group attempted to launch a distributed denial of service DDoS attack against the web sites of Australia's Prime Minister and the Australian Communications and...

Tags: Government, Crowdsourcing, Distributed Denial Of Service, Security, Dancho Danchev

Blog posts 2009-09-09

Open Book Alliances opens up assault on Google's book settlement

NOTHING is ever freeAnd Google is going one step further, trying to monetize works that have been in public domain for years, this is truly a despicable business move.There are too many ulterior motives here,the books should accessible to allLet examine these "gotchas" * Google is the...

Tags: Project Gutenberg, Despicable, alliance, Google Inc., public domain, Open Book Alliance

Discussion threads 2009-08-27

Google Books sued by a pig, cat and dog

LosersThis just underlines how pathetic these lawsuit-hungry companies are in hoping to cash in on what Google has created. They couldn't come up with a business model to monetize these works so they sue someone who has figured it out.Anti-capitalism at its best.4 legs good; 2 legs betterRight, Amazon?Bunch of...

Tags: Strategy, Litigation, KARMA, Google Inc., Microsoft Corp., Archive.org, Google Book

Discussion threads 2009-08-21

Time Warner, YouTube ink distribution pact

Time Warner and YouTube said Wednesday that they have signed an online video distribution deal. Under the pact, YouTube will distribute Time Warner short-form video content, including movie clips, television shows and news. Time Warner properties---Warner Bros. and Turner Broadcasting System---will program YouTube videos via an embeddable...

Tags: Time Warner Inc., YouTube Inc., Corporate Communications, Marketing, Larry Dignan

Blog posts 2009-08-19

Facebook hit by user-privacy lawsuit

Facebook Hit by Privacy LawsuitThis is not surprising. Facebook need better counsel from their Internet Lawyers. They keep making the same mistake - trying to monetize their email and contact lists while preventing users from objecting to such use. The first thing that Internet Lawyers do when drafting Privacy Policies...

Tags: INTERNET, Facebook, user-privacy, user-privacy lawsuit

Discussion threads 2009-08-18

SpringSource, VMware, and the death of the independent software vendor

Larry Dignan writes that VMware's purchase of SpringSource (formerly Interface21) has "sparked a fair amount of head scratching among analysts". It's mystifying developers as well. Purchases like this call into question the whole nature of the "independent software vendor", or ISV. Compare this with Google's recent purchase...

Tags: Developer, On2 Technologies, ISV, VMware Inc., Virtualization, Hardware, Ed Burnette

Blog posts 2009-08-11

VMware goes shopping: Buys SpringSource for $420 million; Can it keep the open source mojo?

FOSS paysthis is a great example why FOSS is the way to go and how to monetize FOSS.RE: VMware goes shopping: Buys SpringSource for $420 million; Can it keep the open source mojo?In case you are wondering, here?s a lengthy interview of SprinSource CEO Rod Johnson where he discusses the...

Tags: F/OSS, Buys SpringSource, VMware Inc., open source

Discussion threads 2009-08-10

Rupert Murdoch's grand subscription plan: Much ado over minimal revenue?

Rupert Murdoch's grand subscription plan: Much ado over minimal revenue?Won't workThe only way News will get their revenue offset is if 'the pipe' is charged; in other words ISPs get charged and pass along the cost to you in the form of an increase surcharge on your broadband account.When a...

Tags: Internet service providers (ISPs), Operational accounting, grand subscription plan, minimal revenue, News Corp., Much Ado, subscription plan, Rupert Murdoch, revenue

Discussion threads 2009-08-06

News to know: Palm ads; Microhoo SEC filing; U.S. Marines; Bing; Skype; Clunkers

Here are today's notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET's around-the-Web tech coverage. Larry Dignan: Palm Pre's creepy ads: They worked. You're still talking about them Andrew Nusca: Palm's creepy Pre ads:...

Tags: Facebook, Larry Dignan, Richard Koman, Advertisement, SEC Filing, Palm Inc., Andrew Nusca, Skype Technologies S.A., Microsoft Corp., Sam Diaz, Palm Pre, Microsoft Windows, Projectors, Notebooks, Operating Systems, Software, Hardware, Components, Notebooks & Tablets

Blog posts 2009-08-05