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	<title><![CDATA[monetization Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/monetization.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to monetization]]></description>
	<s:counts start="0" returned="20" found="30" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Cloud Computing Economics: Democratization and Monetization of Services]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1188581]]></link>
		<description><![CDATA[Cloud computing is a modality for providing computer services via the Internet, by incorporating ubiquitous access through a web browser for the execution of single-function applications, such as those available as office suites, and comprehensive enterprise line-of-business applications pieced together from components residing in varying Internet locations. This paper covers...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/virtualization.html"><![CDATA[Virtualization]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
	</item>
	<item>
		<title><![CDATA[Virtual cash could save newspapers]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=437]]></link>
		<description><![CDATA[The more I think about it the more I'm convinced that the use of virtual currency could help save the news media. Let me explain.    Online games are one of the brightest online sectors these days, these sites are making tons of money, and it's all thanks...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 01 Apr 2009 18:04:43 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/cash.html"><![CDATA[Cash]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/news+media.html"><![CDATA[News Media]]></category>
		<category domain="http://updates.zdnet.com/tags/pew+project.html"><![CDATA[Pew Project]]></category>
		<category domain="http://updates.zdnet.com/tags/games.html"><![CDATA[Games]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
	</item>
	<item>
		<title><![CDATA[Twitter: A fine 'pre-business' but un-monetizable and a deadly acquisition target]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=14568]]></link>
		<description><![CDATA[Dear Google, Yahoo and any other potential buyer of Twitter. Bernstein analyst Jeffrey Lindsay says it's a bad idea. A really bad idea.    In a research note, Lindsay delivers an interesting history lesson of Internet "pre-businesses." You know the ones: The companies with large user bases, a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 16 Mar 2009 02:04:05 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/acquisition.html"><![CDATA[Acquisition]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/web+2.0.html"><![CDATA[Web 2.0]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Did YouTube just find some monetization help?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=60820&messageID=1119592&start=0]]></link>
		<description><![CDATA[Did YouTube just find some monetization help?Pricing will matterI know there's been several videos I would have loved to download & keep, but not at >$2.It will be interesting to see how they handle other people uploading "official" videos available directly from, say Universal...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 13 Feb 2009 10:55:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate communications]]></category>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
	</item>
	<item>
		<title><![CDATA[Did YouTube just find some monetization help?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=12841]]></link>
		<description><![CDATA[YouTube will allow users to watch videos offline and even buy downloads for a small fee.Â     Can you smell the monetization, which isÂ YouTube's biggest priority?    In a blog post, YouTube says:  Many video creators on YouTube want their work to be seen far...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 12 Feb 2009 12:59:51 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
	</item>
	<item>
		<title><![CDATA[Phil's top 3 SaaS monetization tips]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11406-0.html?forumID=1&threadID=56788&messageID=1075225&start=0]]></link>
		<description><![CDATA[Phil's top 3 SaaS monetization tipsGood points, but look at the big picture...These are good points on how to get the most out of SaaS, but SaaS is only one component of the whole Platform as a Service PaaS ecosystem and needs to be looked at in that context to...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 22 Jan 2009 11:16:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/software+as+a+service+%2528saas%2529.html"><![CDATA[Software as a Service (SaaS)]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[cloud computing]]></category>
		<category domain="http://updates.zdnet.com/tags/managed+hosting.html"><![CDATA[Managed hosting]]></category>
		<category domain="http://updates.zdnet.com/tags/saas+is.html"><![CDATA[SaaS IS]]></category>
		<category domain="http://updates.zdnet.com/tags/software-as-a-service.html"><![CDATA[software-as-a-service]]></category>
		<category domain="http://updates.zdnet.com/tags/paas.html"><![CDATA[PaaS]]></category>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/phil.html"><![CDATA[Phil]]></category>
	</item>
	<item>
		<title><![CDATA[Phil's top 3 SaaS monetization tips]]></title>
		<link><![CDATA[http://blogs.zdnet.com/SAAS/?p=629]]></link>
		<description><![CDATA[In this short video clip, recorded last November, I set out three tips to help you make money from SaaS. Today seems a good day to post it. by Phil Wainewright]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 21 Jan 2009 06:16:02 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/software-as-a-service.html"><![CDATA[Software-as-a-service]]></category>
		<category domain="http://updates.zdnet.com/tags/phil.html"><![CDATA[Phil]]></category>
		<category domain="http://updates.zdnet.com/tags/software+as+a+service+%2528saas%2529.html"><![CDATA[Software As A Service (SaaS)]]></category>
		<category domain="http://updates.zdnet.com/tags/managed+hosting.html"><![CDATA[Managed Hosting]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/emerging+technologies.html"><![CDATA[Emerging Technologies]]></category>
		<category domain="http://updates.zdnet.com/tags/phil+wainewright.html"><![CDATA[Phil Wainewright]]></category>
		<category domain="http://updates.zdnet.com/tags/phil+wainewright.html"><![CDATA[Phil Wainewright]]></category>
	</item>
	<item>
		<title><![CDATA[Time for Change at YouTube: Monetization "No. 1 Priority in 2009"]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=55169&messageID=1043500&start=0]]></link>
		<description><![CDATA[Time for Change at YouTube: Monetization "No. 1 Priority in 2009"Tough luck YouTube/GoogleYou picked one hell of a time to try and make money from people...Not going to work unlessThe premium idiots behind the major tv network and movies studio understand that there is ONE MARTKET: Earth. As long as...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 08 Dec 2008 13:15:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/no.+1.html"><![CDATA[No. 1]]></category>
	</item>
	<item>
		<title><![CDATA[Time for Change at YouTube: Monetization "No. 1 Priority in 2009"]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=11142]]></link>
		<description><![CDATA[          YouTube celebrates its third birthday next Monday.    Its launch, on Dec. 15, 2005, did not attract any attention. The bigger news of the day: Mitt Romney would not seek a second term as governor of Massachusetts. He...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 08 Dec 2008 12:40:45 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+steinert-threlkeld.html"><![CDATA[Tom Steinert-Threlkeld]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+steinert-threlkeld.html"><![CDATA[Tom Steinert-Threlkeld]]></category>
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	<item>
		<title><![CDATA[Online ad strategies]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-13569_22-244133.html]]></link>
		<description><![CDATA[There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president for Yieldbuild, says that Web site publishers should consider three factors in their overall strategy for bringing in revenue: ad network selection, ad layout, and reporting.]]></description>
		<s:doctype><![CDATA[Whiteboards]]></s:doctype>
		<pubDate>Mon, 27 Oct 2008 17:05:41 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/whiteboard.html"><![CDATA[whiteboard]]></category>
		<category domain="http://updates.zdnet.com/tags/online.html"><![CDATA[online]]></category>
		<category domain="http://updates.zdnet.com/tags/ads.html"><![CDATA[ads]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/optimization.html"><![CDATA[optimization]]></category>
		<category domain="http://updates.zdnet.com/tags/website+management.html"><![CDATA[website management]]></category>
	</item>
	<item>
		<title><![CDATA[Build a better search engine then what?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=278]]></link>
		<description><![CDATA[If you could build a better search engine than Google what would happen to Google?    Nothing.    GOOG can monetize search better than anybody else. That's what the recent YHOO/GOOG deal is about.     Google has the best monetization platform for search...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 14 Jun 2008 17:36:53 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[eCPMs for large Web sites down 52% in April 2008]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=14455]]></link>
		<description><![CDATA[eCPMs for large Web sites (more than 100 mln page views per month) dropped dramatically by 52% from 38 cents in March 2008 to 18 cents in April 2008. Medium Web sites (1 mln to 100 mln page views per month) were nearly flat, with monetization dropping from 34 cents...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 16 May 2008 04:48:05 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
	</item>
	<item>
		<title><![CDATA[Beyond the Browser: Monetization Strategies for Online Publishers in the Downloaded Media Age]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=382369]]></link>
		<description><![CDATA[The potential for downloadable media to enhance publisher revenue is clear. The opportunity has become too large to ignore. But to truly realize the potential of this space, a publisher needs a purpose-built solution for downloadable media ad management and insertion. There are a number of firms that offer a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 27 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/web+browser.html"><![CDATA[Web Browser]]></category>
	</item>
	<item>
		<title><![CDATA[Google not so recession proof after all: Monetization down in January]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=44856&messageID=828187&start=0]]></link>
		<description><![CDATA[Google not so recession proof after all: Monetization down in JanuaryOMG, the sky is falling...Business is affected by the economy.  I can see the author now - sitting in a corner, rocking back and forth, hands wringing in abject fear.  A source of revenue dropped 0.3%.  Everyone...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 26 Feb 2008 08:19:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet search advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[monetization]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google not so recession proof after all: Monetization down in January]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=8092]]></link>
		<description><![CDATA[The handwringing over Google's 0.3 percent decline in web search paid clicks in January from a year ago is palpable. Apparently folks are just coming around to the idea that Google may not be completely immune to a slowing economy.    Google shares got whacked on Monday and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 26 Feb 2008 07:49:29 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/news.html"><![CDATA[News]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/text+advertisement.html"><![CDATA[Text Advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google's OpenSocial: Strategy, money and the art of war, err APIs]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=6863]]></link>
		<description><![CDATA[Google rolled out its OpenSocial initiative--along with nearly every big social networking player not named Facebook--and the response was fairly overwhelming. Developers and techies tend to do that, but Google's OpenSocial effort goes well beyond a bunch of APIs. Let's not forget the business strategy.    For the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 02 Nov 2007 04:01:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/developer.html"><![CDATA[Developer]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/google+opensocial.html"><![CDATA[Google OpenSocial]]></category>
		<category domain="http://updates.zdnet.com/tags/api.html"><![CDATA[API]]></category>
		<category domain="http://updates.zdnet.com/tags/business+question.html"><![CDATA[Business Question]]></category>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[OpenSocial - a first enterprise take]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Howlett/?p=232]]></link>
		<description><![CDATA[While the OpenSocial press conference was ongoing, Irregulars Mike Krigsman, Susan Scrupski and I used Twitter to pepper Robert Scoble with questions. Listening to David Berlind's podcast recording of proceedings, the event seemed badly organized with no attempt to manage inbound callers. Many questions were left hanging in the wind....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 01 Nov 2007 19:14:15 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/newsgator.html"><![CDATA[NewsGator]]></category>
		<category domain="http://updates.zdnet.com/tags/david+berlind.html"><![CDATA[David Berlind]]></category>
		<category domain="http://updates.zdnet.com/tags/partnership.html"><![CDATA[Partnership]]></category>
		<category domain="http://updates.zdnet.com/tags/google+opensocial.html"><![CDATA[Google OpenSocial]]></category>
		<category domain="http://updates.zdnet.com/tags/google+adsense.html"><![CDATA[Google AdSense]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise.html"><![CDATA[Enterprise]]></category>
		<category domain="http://updates.zdnet.com/tags/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://updates.zdnet.com/tags/authentication%252fencryption.html"><![CDATA[Authentication/Encryption]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/dennis+howlett.html"><![CDATA[Dennis Howlett]]></category>
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	<item>
		<title><![CDATA[Google execs on MySpace, Facebook deals]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=6741]]></link>
		<description><![CDATA[During the Google Analyst Day, Tim Armstrong, president of commerce and advertising for North America, was asked how the MySpace ad deal was going and whether he could share any information about a relationship with Facebook (at this time there are some reports that Microsoft has won the deal to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 24 Oct 2007 12:30:18 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://updates.zdnet.com/tags/dan+farber.html"><![CDATA[Dan Farber]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[AOL's advertising growth slows: Blame the enhancements?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=5843]]></link>
		<description><![CDATA[Time Warner reported earnings on Wednesday and gave some color on its AOL unit. Advertising growth for AOL was 16 percent in the second quarter. That growth isn't bad, but compared to the 40 percent growth in the prior quarter it looks a bit worrisome. On the earnings conference call,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 02 Aug 2007 08:53:49 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/general.html"><![CDATA[General]]></category>
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	<item>
		<title><![CDATA[Web content DNA Map: Copyright control, monetization online]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=33584&messageID=617150&start=0]]></link>
		<description><![CDATA[Web content DNA Map: Copyright control, monetization onlineSounds OUTSTANDINGIf it in fact works.If...AND the kids can't hack through it in 20 mins.  lol.]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 09 May 2007 13:35:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/web+content+dna+map.html"><![CDATA[Web content DNA Map]]></category>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[monetization]]></category>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
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