monetization

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Virtual cash could save newspapers

The more I think about it the more I'm convinced that the use of virtual currency could help save the news media. Let me explain. Online games are one of the brightest online sectors these days, these sites are making tons of money, and it's all thanks...

Tags: Monetization, Cash, Online Advertising, News Media, Pew Project, Games, Personal Technology, Tom Foremski

Blog posts 2009-04-01

Twitter: A fine 'pre-business' but un-monetizable and a deadly acquisition target

Dear Google, Yahoo and any other potential buyer of Twitter. Bernstein analyst Jeffrey Lindsay says it's a bad idea. A really bad idea. In a research note, Lindsay delivers an interesting history lesson of Internet "pre-businesses." You know the ones: The companies with large user bases, a...

Tags: Monetization, Google Inc., Acquisition, Network, Twitter, Social Networking, Web 2.0, Online Communications, Marketing, Advertising & Promotion, Internet, Larry Dignan

Blog posts 2009-03-16

Did YouTube just find some monetization help?

Did YouTube just find some monetization help?Pricing will matterI know there's been several videos I would have loved to download & keep, but not at >$2.It will be interesting to see how they handle other people uploading "official" videos available directly from, say Universal...

Tags: Corporate communications, monetization, YouTube Inc.

Discussion threads 2009-02-13

Did YouTube just find some monetization help?

YouTube will allow users to watch videos offline and even buy downloads for a small fee.  Can you smell the monetization, which is YouTube's biggest priority? In a blog post, YouTube says: Many video creators on YouTube want their work to be seen far...

Tags: Monetization, YouTube Inc., Video, Corporate Communications, Marketing, Larry Dignan

Blog posts 2009-02-12

Phil's top 3 SaaS monetization tips

Phil's top 3 SaaS monetization tipsGood points, but look at the big picture...These are good points on how to get the most out of SaaS, but SaaS is only one component of the whole Platform as a Service PaaS ecosystem and needs to be looked at in that context to...

Tags: Software as a Service (SaaS), cloud computing, Managed hosting, SaaS IS, software-as-a-service, PaaS, monetization, Phil

Discussion threads 2009-01-22

Phil's top 3 SaaS monetization tips

In this short video clip, recorded last November, I set out three tips to help you make money from SaaS. Today seems a good day to post it. by Phil Wainewright

Tags: Monetization, Software-as-a-service, Phil, Software As A Service (SaaS), Managed Hosting, Cloud Computing, Emerging Technologies, Phil Wainewright

Blog posts 2009-01-21

Time for Change at YouTube: Monetization "No. 1 Priority in 2009"

Time for Change at YouTube: Monetization "No. 1 Priority in 2009"Tough luck YouTube/GoogleYou picked one hell of a time to try and make money from people...Not going to work unlessThe premium idiots behind the major tv network and movies studio understand that there is ONE MARTKET: Earth. As long as...

Tags: YouTube Inc., monetization, No. 1

Discussion threads 2008-12-08

Time for Change at YouTube: Monetization "No. 1 Priority in 2009"

YouTube celebrates its third birthday next Monday. Its launch, on Dec. 15, 2005, did not attract any attention. The bigger news of the day: Mitt Romney would not seek a second term as governor of Massachusetts. He...

Tags: Monetization, YouTube Inc., Video, Corporate Communications, Marketing, Tom Steinert-Threlkeld

Blog posts 2008-12-08

Online ad strategies

There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president for Yieldbuild, says that Web site publishers should consider three factors in their overall strategy for bringing in revenue: ad network selection, ad layout, and reporting.

Tags: Advertisement, Online Advertising, Strategy, Management, whiteboard, online, ads, marketing, monetization, strategy, optimization, website management

Whiteboards 2008-10-27

Build a better search engine then what?

If you could build a better search engine than Google what would happen to Google? Nothing. GOOG can monetize search better than anybody else. That's what the recent YHOO/GOOG deal is about. Google has the best monetization platform for search...

Tags: Monetization, Google Inc., Search Engine, Search, Tom Foremski

Blog posts 2008-06-14

eCPMs for large Web sites down 52% in April 2008

eCPMs for large Web sites (more than 100 mln page views per month) dropped dramatically by 52% from 38 cents in March 2008 to 18 cents in April 2008. Medium Web sites (1 mln to 100 mln page views per month) were nearly flat, with monetization dropping from 34 cents...

Tags: Monetization, Web, Web Site, Web Site Development, Web Technology, Channel Management, Internet, Marketing, AM

Blog posts 2008-05-16

Beyond the Browser: Monetization Strategies for Online Publishers in the Downloaded Media Age

The potential for downloadable media to enhance publisher revenue is clear. The opportunity has become too large to ignore. But to truly realize the potential of this space, a publisher needs a purpose-built solution for downloadable media ad management and insertion. There are a number of firms that offer a...

Tags: Advertisement, Advertising & Promotion, Marketing, Media, Monetization, Web Browser

White papers 2008-02-27

Google not so recession proof after all: Monetization down in January

Google not so recession proof after all: Monetization down in JanuaryOMG, the sky is falling...Business is affected by the economy. I can see the author now - sitting in a corner, rocking back and forth, hands wringing in abject fear. A source of revenue dropped 0.3%. Everyone...

Tags: advertisement, Google Inc., Internet search advertising, monetization

Discussion threads 2008-02-26

Google not so recession proof after all: Monetization down in January

The handwringing over Google's 0.3 percent decline in web search paid clicks in January from a year ago is palpable. Apparently folks are just coming around to the idea that Google may not be completely immune to a slowing economy. Google shares got whacked on Monday and...

Tags: Google Inc., Larry Dignan, Monetization, News, Search, Text Advertisement

Blog posts 2008-02-26

Google's OpenSocial: Strategy, money and the art of war, err APIs

Google rolled out its OpenSocial initiative--along with nearly every big social networking player not named Facebook--and the response was fairly overwhelming. Developers and techies tend to do that, but Google's OpenSocial effort goes well beyond a bunch of APIs. Let's not forget the business strategy. For the...

Tags: Monetization, Strategy, Developer, Google Inc., Facebook, Network, Google OpenSocial, API, Business Question, Social Networking, Online Communications, Marketing, Advertising & Promotion, Larry Dignan

Blog posts 2007-11-02

OpenSocial - a first enterprise take

While the OpenSocial press conference was ongoing, Irregulars Mike Krigsman, Susan Scrupski and I used Twitter to pepper Robert Scoble with questions. Listening to David Berlind's podcast recording of proceedings, the event seemed badly organized with no attempt to manage inbound callers. Many questions were left hanging in the wind....

Tags: Monetization, NewsGator, David Berlind, Partnership, Google OpenSocial, Google AdSense, Twitter, Enterprise, Business Structures, Authentication/Encryption, Finance, Security, Dennis Howlett

Blog posts 2007-11-01

Google execs on MySpace, Facebook deals

During the Google Analyst Day, Tim Armstrong, president of commerce and advertising for North America, was asked how the MySpace ad deal was going and whether he could share any information about a relationship with Facebook (at this time there are some reports that Microsoft has won the deal to...

Tags: Monetization, Google Inc., Facebook, Advertisement, MySpace, Dan Farber

Blog posts 2007-10-24

AOL's advertising growth slows: Blame the enhancements?

Time Warner reported earnings on Wednesday and gave some color on its AOL unit. Advertising growth for AOL was 16 percent in the second quarter. That growth isn't bad, but compared to the 40 percent growth in the prior quarter it looks a bit worrisome. On the earnings conference call,...

Tags: Web Technology, General

Blog posts 2007-08-02

Web content DNA Map: Copyright control, monetization online

Web content DNA Map: Copyright control, monetization onlineSounds OUTSTANDINGIf it in fact works.If...AND the kids can't hack through it in 20 mins. lol.

Tags: Web content DNA Map, monetization, Web

Discussion threads 2007-05-09

Web content DNA Map: Copyright control, monetization online

What is the Web’s copyright content DNA?Can it be mapped, tracked and appropriately monetized?Jim Brock believes so, and so does the company he founded, Attributor.Brock, Attributor co-founder and CEO, addressed the Magazine Publishers of America in New York City last week on how to “generate revenue and maintain control of...

Tags: Venture Capital, VC, Legal, Government, Copyright, Content, Business Models

Blog posts 2007-05-09