Sponsored White Papers, Webcasts, and Downloads
ZDNet Resources
- Build a better search engine then what?
- If you could build a better search engine than Google what would happen to Google? Nothing. GOOG can monetize search better than anybody else. That's what the recent YHOO/GOOG deal is about. Google has the best monetization platform for search...
- Tags: monetization, google inc., search engine, search, tom foremski
- Blog posts 2008-06-14
- eCPMs for large Web sites down 52% in April 2008
- eCPMs for large Web sites (more than 100 mln page views per month) dropped dramatically by 52% from 38 cents in March 2008 to 18 cents in April 2008. Medium Web sites (1 mln to 100 mln page views per month) were nearly flat, with monetization dropping from 34 cents...
- Tags: monetization, web, web site, web site development, web technology, channel management, internet, marketing, am
- Blog posts 2008-05-16
- Google not so recession proof after all: Monetization down in January
- Google not so recession proof after all: Monetization down in JanuaryOMG, the sky is falling...Business is affected by the economy. I can see the author now - sitting in a corner, rocking back and forth, hands wringing in abject fear. A source of revenue dropped 0.3%. Everyone...
- Tags: advertisement, google inc., internet search advertising, monetization
- Discussion threads 2008-02-26
- Google not so recession proof after all: Monetization down in January
- The handwringing over Google's 0.3 percent decline in web search paid clicks in January from a year ago is palpable. Apparently folks are just coming around to the idea that Google may not be completely immune to a slowing economy. Google shares got whacked on Monday and...
- Tags: monetization, google inc., text advertisement, news, january, search, larry dignan
- Blog posts 2008-02-26
- Google's OpenSocial: Strategy, money and the art of war, err APIs
- Google rolled out its OpenSocial initiative--along with nearly every big social networking player not named Facebook--and the response was fairly overwhelming. Developers and techies tend to do that, but Google's OpenSocial effort goes well beyond a bunch of APIs. Let's not forget the business strategy. For the...
- Tags: monetization, strategy, developer, google inc., facebook, network, google opensocial, api, business question, social networking, online communications, marketing, advertising & promotion, larry dignan
- Blog posts 2007-11-02
- OpenSocial - a first enterprise take
- While the OpenSocial press conference was ongoing, Irregulars Mike Krigsman, Susan Scrupski and I used Twitter to pepper Robert Scoble with questions. Listening to David Berlind's podcast recording of proceedings, the event seemed badly organized with no attempt to manage inbound callers. Many questions were left hanging in the wind....
- Tags: monetization, newsgator, david berlind, partnership, google opensocial, google adsense, twitter, enterprise, business structures, authentication/encryption, finance, security, dennis howlett
- Blog posts 2007-11-01
- Google execs on MySpace, Facebook deals
- During the Google Analyst Day, Tim Armstrong, president of commerce and advertising for North America, was asked how the MySpace ad deal was going and whether he could share any information about a relationship with Facebook (at this time there are some reports that Microsoft has won the deal to...
- Tags: monetization, google inc., facebook, advertisement, myspace, dan farber
- Blog posts 2007-10-24
- AOL's advertising growth slows: Blame the enhancements?
- Warner reported earnings on Wednesday and gave some color on its AOL unit. rnAdvertising growth for AOL was 16 percent in the second quarter. That growth isn't bad, but compared to the 40 percent growth in the prior quarter it looks a bit worrisome. rnOn the earnings conference call, Time...
- Tags: monetization, advertisement, america online inc., programming, site admin
- Blog posts 2007-08-03
- AOL's advertising growth slows: Blame the enhancements?
- Time Warner reported earnings on Wednesday and gave some color on its AOL unit. Advertising growth for AOL was 16 percent in the second quarter. That growth isn't bad, but compared to the 40 percent growth in the prior quarter it looks a bit worrisome. On the earnings conference call,...
- Tags: web technology, general
- Blog posts 2007-08-02
- Web content DNA Map: Copyright control, monetization online
- Web content DNA Map: Copyright control, monetization onlineSounds OUTSTANDINGIf it in fact works.If...AND the kids can't hack through it in 20 mins. lol.
- Tags: web content dna map, monetization, web
- Discussion threads 2007-05-09
- Web content DNA Map: Copyright control, monetization online
- What is the Web’s copyright content DNA?Can it be mapped, tracked and appropriately monetized?Jim Brock believes so, and so does the company he founded, Attributor.Brock, Attributor co-founder and CEO, addressed the Magazine Publishers of America in New York City last week on how to “generate revenue and maintain control of...
- Tags: venture capital, vc, legal, government, copyright, content, business models
- Blog posts 2007-05-09
- Has Microsoft stopped the online ad bleeding?
- Lost in the barrage of metrics included in Microsofts fiscal third quarter results was this nugget: The software giant has apparently stabilized its online advertising business. even though its still losing money.The big question: Will it last? Chances are pretty good that Microsoft can...
- Tags: general, microsoft, web technology
- Blog posts 2007-04-27
- Yahoo ambushed by hindsight and armchair CEOs--again
- Yahoo ambushed by hindsight and armchair CEOs--againFox figuring out monetizationIn regards to MySpace monetization, I don't think it's an issue for Fox. The widely publisized Google deal provides $900m+ over the course of 5 years, a $180m+ injection a year. I don't think Fox is spending too much time figuring...
- Tags: yahoo! inc., monetization, fox, software
- Discussion threads 2007-04-04
- GooTube and engines of monetization
- On Rough Type, Nick Carr ruminates on the distribution of wealth, digital sharecropping and algorithms in the early Web era. In a previous post on sharecropping in the 21st century, Nick wrote:One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the...
- Tags: general, web technology, google, youtube, cash economy
- Blog posts 2007-02-09
- Bill Gates: Microsoft vs. Google Checkout, eBay PayPal
- Bill Gates has done a lot of thinking about the online payments market. At Microsoft’s “Think Week,” a development plan was set for an online payment system “that will be cheaper than credit card transactions, making it possible for companies to charge small fees for Web-based content and services...
- Tags: business models, google, microsoft, ecommerce, google software applications, content, google inc.
- Blog posts 2007-01-28
- Yahoo vs. Google: Should Yahoo surrender?
- In “Is Google search vulnerable in 2007?” I underscore: Serious competition necessitates not only "breakthrough" concepts, but serious monetization capabilities and serious proprietary technology, on an in-house basis, not an out-sourced to competitors one. In “Google search kingdom: Benevolent or despotic?” I note the hopes of three companies—Ask.com, Wikiasaria and...
- Tags: search, google inc., radio, monetization, advertisement, yahoo! inc., google&rsquo, s
- Blog posts 2007-01-14
- Parsing the future of DRM and Internet-based media delivery and monetization
- Parsing the future of DRM and Internet-based media delivery and monetizationJust a wordy Akamai ad...no new info here.From what I've seen"There has been a willingness we’ve seen from consumers to pay for the same media across multiple platforms."I have to say I seen much the opposite. I know people who...
- Tags: digital rights management (drm), digital media, digital-rights management, willing to pay, theatre, movie, monetization
- Discussion threads 2007-01-10
- Parsing the future of DRM and Internet-based media delivery and monetization
- Read a full transcript of the podcast. Sponsor: Akamai TechnologiesNow that media companies are exploring Web distribution models and using new technologies, a great deal is being discussed about who controls what when it comes to content. Digital rights management DRM has its advocates and detractors, but some type of...
- Tags: home, web technology, apple, saas, intellectual property, akamai, content delivery network, internet, akamai technologies inc., digital-rights management, web distribution
- Blog posts 2007-01-10
- Web 2.0 monetization by Google AdSense, Where is the business model?
- Google touts its AdSense to Web site publishers as a way to “earn more revenue from your website, while providing visitors with a more rewarding online experience”:When you display Google ads on your website, you'll be maximizing your revenue potential. Google places relevant CPC (cost-per-click) and CPM (cost per thousand...
- Tags: google inc., google adsense, advertisement
- Blog posts 2006-07-02
- Yahoo's new monetization ecosystem: The slide show
- Terry Semel, Yahoo Chairman & CEO, presented Yahoo's future monetization strategies at the Yahoo analyst meeting yesterday. HIGHLIGHTS: The Yahoo Monetization Ecosystem Yahoo "Go-To-Market" Advertising Strategy Yahoo New Advertising Products Yahoo Web 2.0 Monetization Strategy Will Yahoo's new Web 2.0-centric homepage help Yahoo achieve its...
- Tags: yahoo! inc.
- Blog posts 2006-05-18
- << Previous
- page 1 of 1
- Next >>
White Papers and Webcasts